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Chris Miller
  • Danville, CA
  • United States
  • Recall Masters
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Chris Miller's blog post was featured

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers The customer experience is key to building customer loyalty, increasing referrals and securing repeat business. It is also one of a dealership’s most important differentiators. But does that then mean…See More
yesterday
Chris Miller posted a blog post

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers The customer experience is key to building customer loyalty, increasing referrals and securing repeat business. It is also one of a dealership’s most important differentiators. But does that then mean…See More
Friday
Chris Miller's blog post was featured

Take a Good Look at Your Recall Customers

It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business.  However, changes in OEM recall reimbursement policies, along with revenue data that…See More
Sep 6
Chris Miller posted a blog post

Take a Good Look at Your Recall Customers

It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business.  However, changes in OEM recall reimbursement policies, along with revenue data that…See More
Sep 5
Chris Miller's blog post was featured

Advancing Technology and the Public Threat

If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the brakes, causing the main character to have a horrible crash. While…See More
Aug 29
Chris Miller posted a blog post

Advancing Technology and the Public Threat

If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the brakes, causing the main character to have a horrible crash. While…See More
Aug 27
Chris Miller's blog post was featured

Are We Playing Whack-A-Mole with Recalls?

Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic -- and will be for decades to come.  A low percentage of recall repair compliance pushes the numbers of vehicles on the road with open recalls ever higher, with no relief in sight. The reality is that recalls are like the…See More
Aug 3
Chris Miller posted a blog post

Are We Playing Whack-A-Mole with Recalls?

Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic -- and will be for decades to come.  A low percentage of recall repair compliance pushes the numbers of vehicles on the road with open recalls ever higher, with no relief in sight. The reality is that recalls are like the…See More
Jul 31
Chris Miller's blog post was featured

One Small Step Is a Good Start to a Long Journey

It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall notices, they discard them as junk mail. For those that do read them, a second…See More
Jun 26
Chris Miller posted a blog post

One Small Step Is a Good Start to a Long Journey

It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall notices, they discard them as junk mail. For those that do read them, a second…See More
Jun 22
Chris Miller's blog post was featured

When Batman Decides a Recall Isn’t Enough

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough. According to…See More
Jun 20
Chris Miller posted a blog post

When Batman Decides a Recall Isn’t Enough

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough. According to…See More
Jun 18
Chris Miller's blog post was featured

Outsourcing Customer Communications - Should the Service Department Worry?

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.That’s why there are so many outsourced BDC services that provide lead follow-up for dealers, ensuring customers receive a…See More
May 20

Vendor
Mark Nicholson commented on Chris Miller's blog post Outsourcing Customer Communications - Should the Service Department Worry?
"If you're outsourcing your communications, then odds are you won't be able to properly track, manage or improve things. There are a few aspects that make sense, but for the most part this should be an internal matter."
May 18
Chris Miller posted a blog post

Outsourcing Customer Communications - Should the Service Department Worry?

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.That’s why there are so many outsourced BDC services that provide lead follow-up for dealers, ensuring customers receive a…See More
May 18
Chris Miller's blog post was featured

What Do Car Subscription Services Mean for Dealers, OEMs and Consumers?

There’s a huge push going on across the nation for subscription-based vehicle services.First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can pay a flat-rate monthly fee to drive a vehicle of their choice. The…See More
May 10

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Recall Masters
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Fixed Operations Professional, Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
888.651.4480 x15
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.recallmasters.com
YOUR Email address for business contacts
chris@recallmasters.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
510.504.5006
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I am a seasoned software designer and marketing professional. A longtime proponent of using technology to streamline marketing communications, I have over 15 years experience in advertising and software development. I have worked on campaigns and built automation platforms for some of the world’s largest brands including HSBC/Household Automotive, Washington Mutual, Residential Pacific Mortgage, ServiceMagic, Monumental Life Insurance, Mercedes Benz USA, BMW/Mini North America, Volvo North America, JP Morgan Chase, Wells Fargo, Moxy Solutions, and Costco Automotive Group.
"What will YOU contribute to the ADM Community?"
I previously worked as VP of Marketing and Product Management at MyCustomerData where I helped evolve its Savings Card program. I developed its groundbreaking Card Center website lead conversion utility available to over 1,000 automotive dealerships nationwide. I helped MyCustomerData achieve its Inc. 500|5000 ranking and win a 2011 award from the Direct Marketing Association (DMA) as one of the Top 5 Marketing Programs of the year against one thousand competing campaigns nationwide.

Having programmed software since age 10, I expanded his skillset with a degree in international business and a minor in social psychology from California Polytechnic State University in San Luis Obispo. I graduated in three years and was on the Orfalea College of Business Dean’s List in 2004. I sat on the University’s Business Council and served as a member of the SLO Chamber of Commerce’s Technology Advisory Committee (TAC). I also helped develop the University’s student entrepreneurship program as head of Cal Poly’s Entrepreneurship Club. And came back as a first-year alumni to compete and win first place in the University’s business plan competition sponsored by Ray Scherr, founder of Guitar Center.

I worked his way through high school and college as principal of Criterion Networks, an aimless custom software development shop that I built to manage over 30 clients including a major project for HSBC Automotive.

Outside of work, I actively support two major humanitarian organizations fighting global poverty:
Unicef (www.unicef.org) to provide emergency aide and ongoing food, shelter, healthcare, and education services to children in struggling or disaster-torn countries
CARE (www.care.org) providing care and education to women as their empowerment continues to be the #1 single greatest factor leading to increased quality of life for an entire population.

I also serve as a Mentor on Staff for the Leukemia & Lymphoma Society‘s Team-In-Training (TNT) with it’s San Francisco Bay Area Triathlon Team. In 2013, I competed in twelve races and six major (What do we do for fun?) swim/bike/run events as part of teams that raised nearly $600,000 toward blood cancer research and patient care (Go TEAM!). This year, I am also an advocacy volunteer for the Alzheimer’s Association as I help to gather grassroot support in numerous cities during their Walk to End Alzhemier‘s events.

Chris Miller's ADM Blog

Hello, is It Me You’re Looking For?

Posted on September 21, 2018 at 7:30am 0 Comments

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers

 

The customer experience is key to building customer loyalty, increasing referrals and securing repeat…

Continue

Take a Good Look at Your Recall Customers

Posted on September 5, 2018 at 6:58am 0 Comments

It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business. 

 

However, changes in OEM recall reimbursement policies,…

Continue

Advancing Technology and the Public Threat

Posted on August 27, 2018 at 6:44am 0 Comments

If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the brakes, causing the main character to have a horrible…

Continue

Are We Playing Whack-A-Mole with Recalls?

Posted on July 31, 2018 at 7:15am 0 Comments

Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic -- and will be for decades to come.  A low percentage of recall repair compliance pushes the numbers of vehicles on the road with open recalls ever higher, with no relief in sight.

 

The reality…

Continue

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