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Chris Miller
  • Danville, CA
  • United States
  • Recall Masters
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Coach
Chris Miller posted a blog post

Is Selling A Car More Important Than Preserving A Life?

The Future of Used Car Recalls  A recent Automotive News report states that one in four vehicles for sale by CarMax has a safety recall…See More
Friday

Coach
Chris Miller's blog post was featured

One Small Way to Slay the Recall Dragon

With the influx of recalls, two of the biggest challenges for manufacturers and dealers are locating vehicle owners and implementing an effective communication strategy that compels those owners to bring their vehicle into the dealership for repair.   Consumers affected by a vehicle recall vary from those who see news…See More
Oct 4

Coach
Chris Miller posted a blog post

One Small Way to Slay the Recall Dragon

With the influx of recalls, two of the biggest challenges for manufacturers and dealers are locating vehicle owners and implementing an effective communication strategy that compels those owners to bring their vehicle into the dealership for repair.   Consumers affected by a vehicle recall vary from those who see news…See More
Oct 4

Coach
Chris Miller posted a blog post

The UK’s Surprising Recall Compliance Solution

One of the largest hurdles to overcoming the vehicle recall crisis facing automakers, dealers and even consumers, is low recall completion rates. There are a multitude of reasons including a lack of parts, overwhelmed shops and, yes, even consumers who don’t want to be bothered with taking their vehicle into a…See More
Sep 15

Coach
Chris Miller's blog post was featured

Human Capital: How Teamwork Can Increase Revenue

One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and back-end gross to be high. Aside from management, there’s a simple…See More
Sep 11

Coach
Chris Miller posted a blog post

Human Capital: How Teamwork Can Increase Revenue

One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and back-end gross to be high. Aside from management, there’s a simple…See More
Aug 31

Coach
Chris Miller's blog post was featured

Should Manufacturers Be Able To Recall Recalls?

According to an article posted on Ford Authority, Takata has taken a massive hit to the tune of a $1 billion settlement in the US, $25 million criminal fine, $125 million dollars to…See More
Aug 21

Coach
Chris Miller posted a blog post

Should Manufacturers Be Able To Recall Recalls?

According to an article posted on Ford Authority, Takata has taken a massive hit to the tune of a $1 billion settlement in the US, $25 million criminal fine, $125 million dollars to…See More
Aug 21

Coach
Chris Miller posted a blog post

The Ticking Time Bombs Sitting Beneath Every Dashboard

According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not being driven…See More
Jul 24

Coach
Chris Miller's blog post was featured

Where Do We Go from Here? The Recall Compliance Challenge

Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall fixed, it’s…See More
Jul 22

Coach
Chris Miller posted a blog post

Where Do We Go from Here? The Recall Compliance Challenge

Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall fixed, it’s…See More
Jul 13

Coach
Chris Miller's blog post was featured

The Hidden & Deadly Side of Airbag Recalls

By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of vehicles affected, many consumers have either had their airbag replaced, or are awaiting parts to do so. These anxious consumers simply want to know that the vehicle is safe to drive.   Many of these consumers visit informational…See More
Jun 20

Coach
Chris Miller posted a blog post

The Hidden & Deadly Side of Airbag Recalls

By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of vehicles affected, many consumers have either had their airbag replaced, or are awaiting parts to do so. These anxious consumers simply want to know that the vehicle is safe to drive.   Many of these consumers visit informational…See More
Jun 20

Coach
Chris Miller posted a blog post

When States Fight Back

I’ve written a lot about recall awareness and how dealers can position themselves to be champions in their communities by treating recall customers differently -- applauding those who simply won’t sell a used vehicle with an open safety recall. I’ve also warned several times in past blogs that the NHTSA is not happy…See More
May 31

Coach
Chris Miller's blog post was featured

Why are Consumers So Ambivalent About Bringing Recalled Vehicles into Your Dealership?

There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that much?  A recent…See More
May 14

Coach
Chris Miller posted a blog post

Why are Consumers So Ambivalent About Bringing Recalled Vehicles into Your Dealership?

There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that much?  A recent…See More
May 12

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Recall Masters
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Fixed Operations Professional, Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
888.651.4480 x15
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.recallmasters.com
YOUR Email address for business contacts
chris@recallmasters.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
510.504.5006
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I am a seasoned software designer and marketing professional. A longtime proponent of using technology to streamline marketing communications, I have over 15 years experience in advertising and software development. I have worked on campaigns and built automation platforms for some of the world’s largest brands including HSBC/Household Automotive, Washington Mutual, Residential Pacific Mortgage, ServiceMagic, Monumental Life Insurance, Mercedes Benz USA, BMW/Mini North America, Volvo North America, JP Morgan Chase, Wells Fargo, Moxy Solutions, and Costco Automotive Group.
"What will YOU contribute to the ADM Community?"
I previously worked as VP of Marketing and Product Management at MyCustomerData where I helped evolve its Savings Card program. I developed its groundbreaking Card Center website lead conversion utility available to over 1,000 automotive dealerships nationwide. I helped MyCustomerData achieve its Inc. 500|5000 ranking and win a 2011 award from the Direct Marketing Association (DMA) as one of the Top 5 Marketing Programs of the year against one thousand competing campaigns nationwide.

Having programmed software since age 10, I expanded his skillset with a degree in international business and a minor in social psychology from California Polytechnic State University in San Luis Obispo. I graduated in three years and was on the Orfalea College of Business Dean’s List in 2004. I sat on the University’s Business Council and served as a member of the SLO Chamber of Commerce’s Technology Advisory Committee (TAC). I also helped develop the University’s student entrepreneurship program as head of Cal Poly’s Entrepreneurship Club. And came back as a first-year alumni to compete and win first place in the University’s business plan competition sponsored by Ray Scherr, founder of Guitar Center.

I worked his way through high school and college as principal of Criterion Networks, an aimless custom software development shop that I built to manage over 30 clients including a major project for HSBC Automotive.

Outside of work, I actively support two major humanitarian organizations fighting global poverty:
Unicef (www.unicef.org) to provide emergency aide and ongoing food, shelter, healthcare, and education services to children in struggling or disaster-torn countries
CARE (www.care.org) providing care and education to women as their empowerment continues to be the #1 single greatest factor leading to increased quality of life for an entire population.

I also serve as a Mentor on Staff for the Leukemia & Lymphoma Society‘s Team-In-Training (TNT) with it’s San Francisco Bay Area Triathlon Team. In 2013, I competed in twelve races and six major (What do we do for fun?) swim/bike/run events as part of teams that raised nearly $600,000 toward blood cancer research and patient care (Go TEAM!). This year, I am also an advocacy volunteer for the Alzheimer’s Association as I help to gather grassroot support in numerous cities during their Walk to End Alzhemier‘s events.

Chris Miller's ADM Blog

Is Selling A Car More Important Than Preserving A Life?

Posted on October 20, 2017 at 6:47am 0 Comments

The Future of Used Car Recalls …

Continue

One Small Way to Slay the Recall Dragon

Posted on October 4, 2017 at 6:54am 0 Comments

With the influx of recalls, two…

Continue

The UK’s Surprising Recall Compliance Solution

Posted on September 1, 2017 at 6:30am 0 Comments

One of the largest hurdles to overcoming the vehicle recall crisis …

Continue

Human Capital: How Teamwork Can Increase Revenue

Posted on August 31, 2017 at 6:30am 0 Comments

One challenge in many dealerships is building an environment where teamwork thrives.

Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and…

Continue

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