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Chris Miller
  • Danville, CA
  • United States
  • Recall Masters
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Chris Miller posted a blog post

The Ticking Time Bombs Sitting Beneath Every Dashboard

According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not being driven…See More
Jul 24
Chris Miller's blog post was featured

Where Do We Go from Here? The Recall Compliance Challenge

Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall fixed, it’s…See More
Jul 22
Chris Miller posted a blog post

Where Do We Go from Here? The Recall Compliance Challenge

Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall fixed, it’s…See More
Jul 13
Chris Miller's blog post was featured

The Hidden & Deadly Side of Airbag Recalls

By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of vehicles affected, many consumers have either had their airbag replaced, or are awaiting parts to do so. These anxious consumers simply want to know that the vehicle is safe to drive.   Many of these consumers visit informational…See More
Jun 20
Chris Miller posted a blog post

The Hidden & Deadly Side of Airbag Recalls

By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of vehicles affected, many consumers have either had their airbag replaced, or are awaiting parts to do so. These anxious consumers simply want to know that the vehicle is safe to drive.   Many of these consumers visit informational…See More
Jun 20
Chris Miller posted a blog post

When States Fight Back

I’ve written a lot about recall awareness and how dealers can position themselves to be champions in their communities by treating recall customers differently -- applauding those who simply won’t sell a used vehicle with an open safety recall. I’ve also warned several times in past blogs that the NHTSA is not happy…See More
May 31
Chris Miller's blog post was featured

Why are Consumers So Ambivalent About Bringing Recalled Vehicles into Your Dealership?

There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that much?  A recent…See More
May 14
Chris Miller posted a blog post

Why are Consumers So Ambivalent About Bringing Recalled Vehicles into Your Dealership?

There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that much?  A recent…See More
May 12
Chris Miller's blog post was featured

Is a Reasonable Consumer Expectation Too Much to Ask?

Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge and the skilled clinicians in one location. In order for physicians to accurately diagnose your ailment, they take blood samples and conduct…See More
Apr 9
Chris Miller posted a blog post

Is a Reasonable Consumer Expectation Too Much to Ask?

Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge and the skilled clinicians in one location. In order for physicians to accurately diagnose your ailment, they take blood samples and conduct…See More
Apr 7
Chris Miller's blog post was featured

Driver Liability May Soon Steer Uber/Lyft Drivers Away from Recalled Vehicles

The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase demand by their contracted drivers. These services come with strict vehicle ownership requirements for their drivers, which often motivates a new or used vehicle purchase. Uber and Lyft are just two examples where consumers…See More
Mar 28
Chris Miller posted a blog post

Driver Liability May Soon Steer Uber/Lyft Drivers Away from Recalled Vehicles

The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase demand by their contracted drivers. These services come with strict vehicle ownership requirements for their drivers, which often motivates a new or used vehicle purchase. Uber and Lyft are just two examples where consumers…See More
Mar 23
Chris Miller's blog post was featured

What Happens When Recalls Start Influencing Buyers?

With the massive onslaught of vehicle recalls it is pretty much guaranteed that all parties involved are paying attention. Today that ranges from consumers to OEMs to dealers to insurance companies; and tomorrow that will soon include rideshare companies like Uber and Lyft. One of the biggest, and perhaps most well-known recalls,…See More
Mar 13
Chris Miller posted a blog post

What Happens When Recalls Start Influencing Buyers?

With the massive onslaught of vehicle recalls it is pretty much guaranteed that all parties involved are paying attention. Today that ranges from consumers to OEMs to dealers to insurance companies; and tomorrow that will soon include rideshare companies like Uber and Lyft. One of the biggest, and perhaps most well-known recalls,…See More
Mar 10
Chris Miller posted a blog post

Can Your Used Car Buyers Trust You?

Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons, ranging from price, to quality, to reliability and safety. The one edge franchise dealerships may have over all other options is that consumers, in…See More
Feb 27
Chris Miller's blog post was featured

Why Recalls Won’t Ever Go Away: Part 2

In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop a strategy…See More
Feb 9

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Recall Masters
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Fixed Operations Professional, Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
888.651.4480 x15
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.recallmasters.com
YOUR Email address for business contacts
chris@recallmasters.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
510.504.5006
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I am a seasoned software designer and marketing professional. A longtime proponent of using technology to streamline marketing communications, I have over 15 years experience in advertising and software development. I have worked on campaigns and built automation platforms for some of the world’s largest brands including HSBC/Household Automotive, Washington Mutual, Residential Pacific Mortgage, ServiceMagic, Monumental Life Insurance, Mercedes Benz USA, BMW/Mini North America, Volvo North America, JP Morgan Chase, Wells Fargo, Moxy Solutions, and Costco Automotive Group.
"What will YOU contribute to the ADM Community?"
I previously worked as VP of Marketing and Product Management at MyCustomerData where I helped evolve its Savings Card program. I developed its groundbreaking Card Center website lead conversion utility available to over 1,000 automotive dealerships nationwide. I helped MyCustomerData achieve its Inc. 500|5000 ranking and win a 2011 award from the Direct Marketing Association (DMA) as one of the Top 5 Marketing Programs of the year against one thousand competing campaigns nationwide.

Having programmed software since age 10, I expanded his skillset with a degree in international business and a minor in social psychology from California Polytechnic State University in San Luis Obispo. I graduated in three years and was on the Orfalea College of Business Dean’s List in 2004. I sat on the University’s Business Council and served as a member of the SLO Chamber of Commerce’s Technology Advisory Committee (TAC). I also helped develop the University’s student entrepreneurship program as head of Cal Poly’s Entrepreneurship Club. And came back as a first-year alumni to compete and win first place in the University’s business plan competition sponsored by Ray Scherr, founder of Guitar Center.

I worked his way through high school and college as principal of Criterion Networks, an aimless custom software development shop that I built to manage over 30 clients including a major project for HSBC Automotive.

Outside of work, I actively support two major humanitarian organizations fighting global poverty:
Unicef (www.unicef.org) to provide emergency aide and ongoing food, shelter, healthcare, and education services to children in struggling or disaster-torn countries
CARE (www.care.org) providing care and education to women as their empowerment continues to be the #1 single greatest factor leading to increased quality of life for an entire population.

I also serve as a Mentor on Staff for the Leukemia & Lymphoma Society‘s Team-In-Training (TNT) with it’s San Francisco Bay Area Triathlon Team. In 2013, I competed in twelve races and six major (What do we do for fun?) swim/bike/run events as part of teams that raised nearly $600,000 toward blood cancer research and patient care (Go TEAM!). This year, I am also an advocacy volunteer for the Alzheimer’s Association as I help to gather grassroot support in numerous cities during their Walk to End Alzhemier‘s events.

Chris Miller's ADM Blog

The Ticking Time Bombs Sitting Beneath Every Dashboard

Posted on July 24, 2017 at 6:37am 0 Comments

According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not…

Continue

Where Do We Go from Here? The Recall Compliance Challenge

Posted on July 13, 2017 at 6:30am 0 Comments

Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall…

Continue

The Hidden & Deadly Side of Airbag Recalls

Posted on June 20, 2017 at 6:00am 0 Comments

By now, everyone has…

Continue

When States Fight Back

Posted on May 31, 2017 at 7:00am 0 Comments

I’ve written a lot about recall awareness and how dealers can…

Continue

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