Christopher Baccus's ADM Profile page

Enter Name of Your Dealership, Business or Employer:

Wunderman

Auto Industry Business Segment or Affiliation (check all that apply):

OEM Supplier, Advertising Agency

REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)

http://www.automarketingblog.com

REQUIRED: Your Business Phone Number for Members:

3136153999

If affiliated with a Dealer or OEM, please check franchise you are associated with:

-Ford..., -Lincoln..., -Mercury..., Ford, Lotus, Mercury

This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?

I do digital marketing strategy. This means I'm very familiar with various forms of digital marketing including websites, landpages, SEO, online ads, optimization, analytics, social media and other forms of marketing communications. My speciality is integrating Tier 1 campaigns across media channels.

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!

Always reachable via Twitter: http://www.twitter.com/cbaccus

I am a Vice-President of Digital Brand Strategist with Wunderman Team Detroit where I work on digital strategy for Lincoln and Mercury automotive brands. My work approaches digital strategy from a consumer centric position and involves strategy on brand shopping sites, vehicle launches, campaign development, online media messaging, marketing goals, analysis, social media and collaboration with traditional media efforts.

I have a MBA from the Ross School of Business at the University of Michigan (Ann Arbor) and hold a Bachelor's of Art in English Literature from Hillsdale College.

I love all things automotive. I also enjoy spending time with my family, gourmet cooking, trying to improve my bass guitar skills and am an avid reader.

Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)

http://www.lincoln.com/shoptools/find_dealer.asp

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http://www.Lincoln.com

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http://www.lincoln.com/shoptools/find_dealer.asp

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http://www.autotrader.com

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http://www.autoUSA.com

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http://www.autoblog.com

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http://www.youtube.com

Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:

The Cobalt Group, Dealer.com, AutoWebSolutions, eCarList, CarDealersdesign, AutoFusion.com

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