Automotive Digital Marketing

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Christopher Baccus
  • Male
  • Birmingham
  • United States
  • Wunderman
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
OEM Supplier, Advertising Agency
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
Select All franchises/brands you are associated with
-Ford..., -Lincoln..., -Mercury..., Ford, Lotus, Mercury
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I do digital marketing strategy. This means I'm very familiar with various forms of digital marketing including websites, landpages, SEO, online ads, optimization, analytics, social media and other forms of marketing communications. My speciality is integrating Tier 1 campaigns across media channels.
"What will YOU contribute to the ADM Community?"
Always reachable via Twitter:

I am a Vice-President of Digital Brand Strategist with Wunderman Team Detroit where I work on digital strategy for Lincoln and Mercury automotive brands. My work approaches digital strategy from a consumer centric position and involves strategy on brand shopping sites, vehicle launches, campaign development, online media messaging, marketing goals, analysis, social media and collaboration with traditional media efforts.

I have a MBA from the Ross School of Business at the University of Michigan (Ann Arbor) and hold a Bachelor's of Art in English Literature from Hillsdale College.

I love all things automotive. I also enjoy spending time with my family, gourmet cooking, trying to improve my bass guitar skills and am an avid reader.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
The Cobalt Group,, AutoWebSolutions, eCarList, CarDealersdesign,
INTERNET LEAD Suppliers You Have Experience Using
Autobytel, iMotors,, Jumpstart, Auto Lead Exchange, AutoNetUSA,,,, NewLeadsPlus, CarSmart, DriverLoans, MotorAlley,, PriceWheels
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Christopher Baccus's ADM Blog

GM's Tweet Reach and Social Experiences

Posted on February 15, 2010 at 7:46pm 11 Comments

I was having a conversation the other day with someone about how…

Was the Cadillac CTS-V Challenge a Win?

Posted on November 2, 2009 at 7:40am 1 Comment

Let me get four things out of the way before my post-game analysis of the CTS-V Challenge as a marketing event. First, I love it that Bob Lutz challenged the media and followed through on it. Bob is a legend and this is why. He is a car guy through and through. Second, I think the event was a marketing success (you can stop reading now if you don't care why I think… Continue

FTC: Bloggers Not the Target, Advertisers Are

Posted on October 21, 2009 at 1:58pm 0 Comments

If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue

Testimonial Advertising: Let Your Customers Sing Your Praises

Posted on October 16, 2009 at 1:03pm 0 Comments

Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue

Yes, a Car Dealer Can be a "Trust Agent"

Posted on October 9, 2009 at 7:55am 4 Comments

The book Trust Agents by Chris Brogan (@chrisbrogan) and Julien Smith (@julien) is getting rave… Continue

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At 8:58am on November 5, 2009,
Amanda Wygal
Thank you. Yeah it is nice to meet other people that are part of the Ford Family.

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