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Christopher Baccus
  • Male
  • Birmingham
  • United States
  • Wunderman
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  • ADM Blog Posts (6)
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  • Groups (3)
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Christopher Baccus's ADM Friends

  • ADP Social Media Rep.  Mgmt.
  • Amanda Wygal
  • Sara Bell
  • Chad Collier
  • Tonia Kelley
  • Kristi Alguire
  • Gary May
  • M.S. Butler
  • Keith Shetterly
  • Bill Playford
  • Jody DeVere
  • Ralph Paglia
 

Christopher Baccus's ADM Profile page

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Latest ADM Activity - Click "More" at bottom!

Tonia Kelley and Christopher Baccus are now friends
Jul 7, 2010
Christopher Baccus left a comment for ADP Social Media Rep. Mgmt.
"Hi. Love that you are using my mocked-up image of The Goods movie poster. :)"
May 19, 2010
Christopher Baccus commented on Christopher Baccus's blog post GM's Tweet Reach and Social Experiences
"Thanks for some excellent discussion in the comments here. This blog post could easily be a chapter in a book, especially when one considers the different strategies undertaken by two of the larger automakers in the world. I do see positives and…"
Feb 22, 2010
Christopher Baccus and Chad Collier are now friends
Feb 22, 2010
Keith Shetterly commented on Christopher Baccus's blog post GM's Tweet Reach and Social Experiences
"@Brian: I can give an example of just that. I met and married my wife (1year anniv coming in March!), and over time we've integrated several of the same FaceBook friends (usually after I met them). One of them was posting on fb about his bad…"
Feb 22, 2010
Brian Gluckman commented on Christopher Baccus's blog post GM's Tweet Reach and Social Experiences
"Think of social media as the "cocktail party" model for a second, where a site like Facebook is a place where you can interact with a chosen group of family and friends, as well as friends of those folks who you may not know as well. In…"
Feb 22, 2010
Ralph Paglia commented on Christopher Baccus's blog post GM's Tweet Reach and Social Experiences
"@David - Great article reference! Very insightful and one of the best I have read in quite awhile on social media. But, I am bewildered... The article says it is published "February 22, 2010". How did you see it before it was published?"
Feb 21, 2010
David T. Gould commented on Christopher Baccus's blog post GM's Tweet Reach and Social Experiences
"Found this relevant link after my post... "Three marketing models for social media A look at how Ford, Kodak and Best Buy run their programs..." http://adage.com/digital/article?article_id=142221"
Feb 21, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Wunderman
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
OEM Supplier, Advertising Agency
REQUIRED: Your Business Phone Number
3136153999
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.automarketingblog.com
Select All franchises/brands you are associated with
-Ford..., -Lincoln..., -Mercury..., Ford, Lotus, Mercury
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I do digital marketing strategy. This means I'm very familiar with various forms of digital marketing including websites, landpages, SEO, online ads, optimization, analytics, social media and other forms of marketing communications. My speciality is integrating Tier 1 campaigns across media channels.
What will YOU contribute to the ADM Community?
Always reachable via Twitter: http://www.twitter.com/cbaccus

I am a Vice-President of Digital Brand Strategist with Wunderman Team Detroit where I work on digital strategy for Lincoln and Mercury automotive brands. My work approaches digital strategy from a consumer centric position and involves strategy on brand shopping sites, vehicle launches, campaign development, online media messaging, marketing goals, analysis, social media and collaboration with traditional media efforts.

I have a MBA from the Ross School of Business at the University of Michigan (Ann Arbor) and hold a Bachelor's of Art in English Literature from Hillsdale College.

I love all things automotive. I also enjoy spending time with my family, gourmet cooking, trying to improve my bass guitar skills and am an avid reader.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.lincoln.com/shoptools/find_dealer.asp
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.lincoln.com/shoptools/find_dealer.asp
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.autoUSA.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.autoblog.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, AutoWebSolutions, eCarList, CarDealersdesign, AutoFusion.com
INTERNET LEAD Suppliers You Have Experience Using
Autobytel, iMotors, Automotive.com, Jumpstart, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarSmart, DriverLoans, MotorAlley, NewCars.com, PriceWheels
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Christopher Baccus's ADM Blog

GM's Tweet Reach and Social Experiences

Posted on February 15, 2010 at 7:46pm 11 Comments





I was having a conversation the other day with someone about how…
Continue

Was the Cadillac CTS-V Challenge a Win?

Posted on November 2, 2009 at 7:40am 1 Comment



Let me get four things out of the way before my post-game analysis of the CTS-V Challenge as a marketing event. First, I love it that Bob Lutz challenged the media and followed through on it. Bob is a legend and this is why. He is a car guy through and through. Second, I think the event was a marketing success (you can stop reading now if you don't care why I think… Continue

FTC: Bloggers Not the Target, Advertisers Are

Posted on October 21, 2009 at 1:58pm 0 Comments



If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue

Testimonial Advertising: Let Your Customers Sing Your Praises

Posted on October 16, 2009 at 1:03pm 0 Comments

Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue

Yes, a Car Dealer Can be a "Trust Agent"

Posted on October 9, 2009 at 7:55am 4 Comments



The book Trust Agents by Chris Brogan (@chrisbrogan) and Julien Smith (@julien) is getting rave… Continue

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At 8:58am on November 5, 2009, Amanda Wygal said…
Thank you. Yeah it is nice to meet other people that are part of the Ford Family.
 
 
 

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