"Thanks for some excellent discussion in the comments here. This blog post could easily be a chapter in a book, especially when one considers the different strategies undertaken by two of the larger automakers in the world.
I do see positives and…"
"@Brian: I can give an example of just that. I met and married my wife (1year anniv coming in March!), and over time we've integrated several of the same FaceBook friends (usually after I met them). One of them was posting on fb about his bad…"
"Think of social media as the "cocktail party" model for a second, where a site like Facebook is a place where you can interact with a chosen group of family and friends, as well as friends of those folks who you may not know as well.
"@David - Great article reference! Very insightful and one of the best I have read in quite awhile on social media. But, I am bewildered... The article says it is published "February 22, 2010". How did you see it before it was published?"
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I do digital marketing strategy. This means I'm very familiar with various forms of digital marketing including websites, landpages, SEO, online ads, optimization, analytics, social media and other forms of marketing communications. My speciality is integrating Tier 1 campaigns across media channels.
I am a Vice-President of Digital Brand Strategist with Wunderman Team Detroit where I work on digital strategy for Lincoln and Mercury automotive brands. My work approaches digital strategy from a consumer centric position and involves strategy on brand shopping sites, vehicle launches, campaign development, online media messaging, marketing goals, analysis, social media and collaboration with traditional media efforts.
I have a MBA from the Ross School of Business at the University of Michigan (Ann Arbor) and hold a Bachelor's of Art in English Literature from Hillsdale College.
I love all things automotive. I also enjoy spending time with my family, gourmet cooking, trying to improve my bass guitar skills and am an avid reader.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
Let me get four things out of the way before my post-game analysis of the CTS-V Challenge as a marketing event. First, I love it that Bob Lutz challenged the media and followed through on it. Bob is a legend and this is why. He is a car guy through and through. Second, I think the event was a marketing success (you can stop reading now if you don't care why I think… Continue
If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue
Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue
Thank you. Yeah it is nice to meet other people that are part of the Ford Family.
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