Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
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Chris Hanson
- Male
- Mckinney
- United States
- Carmichael Lynch (Subaru)
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- ADM Blog Posts (3)
- ADM Discussions (187)
- ADM Events (1)
- Groups (26)
- ADM Professional Community Photos (15)
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- Automotive Digital Marketing Videos (1)
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Chris Hanson's Groups
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Statistics, Data Charts…
68 members
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Public Relations Best Pr…
148 members
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Social Media Marketing -…
229 members
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Autotrader.com
19 members
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Cash For Clunkers Auto S…
93 members
Chris Hanson's ADM Discussions
Follow Up For Success
Are you ready for the future?
A surge of new technologies and social media innovations is altering the media landscape. Convergence is everywhere. It's easier than ever to reach a large audience, but harder than ever to really connect with them. Here are some "Did You...ATTENTION All Dealers, GMs and Managers
It’s Time You KNOW and OWN Your Internet Process As I travel around the country helping dealers set up and build their Internet Departments, one of the things I have really been focusing on, is involving the Dealer, GM and...Do you have dead links on your website??
When was the last time you clicked on ALL of the links and pages on your website to see it they all worked properly? Click and click until you have covered every page and every link, you might be surprised.....Success Story: From ZERO cars to over 50 cars & over $100,000 in gross
January 2009, Ed French, Director of Operations hired Chris Hanson for eCommerce Consulting and utilized his monthly V.I.D. Program (Virtual Internet Director). "Low cost training that brings DRAMATIC RESULTS" At the time they were selling ZERO cars online. Five months...Testimonial from HUMMER of Columbus
Chris Hanson has been a big part of my success as Internet Manager at HUMMER of Columbus. He was a big part of our Internet start up 3 years ago. He implemented tools and procedures that have taken our department...Video on AutoTrader works!
AutoTrader performed a study of dealers who had videos on their site that they started June of 2008, and it showed that vehicles on AutoTrader with video receive 15% more emails, 3% more map look ups, 15% more printable vehicle...Testimonial from Eddie Rodriguez
When I was the Director of eCommerce for the David Thomas Auto Group, I hired Eddie Rodriguez into the Internet Department after he was selling on the floor for about two or three months. Eddie was a 12 to 13...Real VIDEO walk arounds of your inventory on AutoTrader
One of the other HUGE benefits of doing real video walk arounds is the capability of sending it to AutoTrader. I'm sure that other inventory management systems do this but the example used below is using VinSolutions Inventory Management System....Are you making the most of VIDEO at your dealership?
Here are several ways to use VIDEO with your INVENTORY: As visitors browse through your inventory, they will see a VIDEO link on the specific vehicles that you have videos for: Real video walk-arounds are so much more engaging for...Online Shopping Cart for Dealers
When I was the Director of eCommerce for the David Thomas Auto Group we added Ai-Dealers Shopping Cart to our website September of 2007. This is an interview of one of the people who purchased a car from us using...Follow Up For Success!
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Latest ADM Activity
We are doing a pilot with Outsell 50 of our dealers. We are going on the second month, very interesting, great results and Outsell has been AWESOME to work with.
Just to be clear, this isn't directed at anyone, it's just my point of view.......
Here's the bottom line: Sex may sell but you have to determine if you want to sell that way or not....just because it does sell, doesn't mean you have to. Just becau…
For the sharing of relelvant auto industry data and discussions about Statistics, Data Charts and Infographic Illustrations.
Awesome
B2B Social Media - Getting The Fleet Department Involved at Goto Meeting
June 18, 2010 from 9am to 10am
As Rob Hagen Likes To Say, It's Not Just About Sales, It's About The Bottom Line!
At Next Generation Dealer Services we strive to be the forefront of automotive social media by always bringing the most robust social media information to the table.…
Blogging 101: An Auto Dealers Guide To Creating Authority at Goto Meeting
June 11, 2010 from 9am to 10am
By popular demand the next webinar will be on creating authority by authoring a blog. Blogging, while more time consuming than other social tactics, creates the most authority, thus creating influence and word of mouth with your target audience.
In…
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- Carmichael Lynch (Subaru)
- Auto Industry Business Segment or Affiliation (check all that apply):
- Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Supplier, OEM Supplier, Advertising Agency, Consultant, Technology Professional, Dealership Solution Provider
- REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)
- http://www.followupforsuccess.com
- OPTIONAL: Email Listing for ADM Members interested in doing business:
- followupforsuccess@gmail.com
- REQUIRED: Your Business Phone Number for Members:
- 972.890.7714
- OPTIONAL: Your Mobile Phone Number for ADM members:
- 972.890.7714
- If affiliated with a Dealer or OEM, please check franchise you are associated with:
- -Subaru..., Subaru
- Describe YOUR Business Value Proposition... Why does anyone do business with you?
- Support Subaru of America digital marketing at the regional and local levels.
- Manage regional digital initiatives including on-line media strategies
- Educate clients on the interactive techniques and keeping them
informed of changing landscapes
- Assist clients in usage of digital marketing approaches to include:
* SEM
* Improving SEO results
* Driving participation in digital programs
* Monitoring and improving dealer adoption of Lead Management
and CRM tools
* Assist with dealer CRM and Lead Management processes;
act as interface to field team and dealers
Priorities:
- Lead Management process
- Dealer sites maintenance and process
- Program/campaign integration
- Digital Media and Search
- Client Website content
- What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
- Chris Hanson has been in the car business for 11+ years selling cars on the floor, Internet Manager, Sales Trainer & Director of eCommerce for two different Dealer Groups.
Hanson also writes about how to sell more cars online & build a loyal customer following on his blog "Daily Automotive eCommerce Success" at FollowUpForSuccess.com.
Here are some key points in Hanson's career:
♦Recognized "as one of an elite group of the most successful DaimlerChrysler sales professionals"
♦Assisted Chrysler with two required training courses for Chrysler, Dodge and Jeep salespeople to become certified. “Developing Your Business” and “Prospecting For Success”
♦Featured writer for AutoSuccess Magazine for two years
♦As an Internet Sales Trainer, I have helped dealers, double, triple ++, their online sales
♦46% of the sales for 2007 for the David Thomas Auto Group came from our Internet Department
♦Director of eCommerce for Subaru of Plano, Subaru of Dallas and Park Cities Auto Leasing
♦Director of eCommerce for Saturn of North Texas: Saturn of Irving, Saturn of Lewisville and Saturn of Plano.
♦Doubled the used car sales at Saturn of North Texas
___________________________________________________
CHRIS HANSON IN THE PRESS
♦2008 Chris gives Two Day Internet Sales Workshop for ISM's from around the US and Mexico
♦2008 The Internet Marketing Report writes an article on how Chris is using 800 tracking numbers
♦2008 Car Dealer Insider writes an article on how Chris is using Video eMail and Live Chat to sell more cars
♦2008 Internet Marketing Report Interviews Chris about how he is using a Shopping Cart to sell cars
♦2007 Car Dealer Insider interviews Chris about Car Shopping Online
♦2006 Special Guest Speaker for AutoSuccess at NADA
♦2006 Chris Hanson speaks at the AutoSuccess Summit IV
♦2006 Featured writer for AutoSuccess Magazine
♦2005 Recognized by Chrysler as one of the top ten salespeople in the country
♦2005 Chris Hanson is picked for Subject Matter Expert in Developing Your Business Web Course for DaimlerChrysler Academy (DCA)
♦2005 COMPUTERWORLD interviews Chris for an article on how he is using Video eMail to sell cars
♦2005 Picked as one of the elite group of the most successful DaimlerChrysler salespeople for the development of Prospecting for Success web course
♦2005 Featured writer for AutoSuccess Magazine
♦2004 The Daily Tribune interviews Chris Hanson for a feature story "Perseverance pays off for local automobile salesperson
♦2004 Cobalt invites Chris Hanson to speak on a panel at NADA
♦2004 Car Dealer Insider writes a cover story about Chris
♦2003 Cobalt releases a three page Case Study on Chris because of his high closing ratio and strong Internet sales numbers
- Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):
- http://www.linkedin.com/in/followupforsuccess
- Enter URL of OEM site you recommend (example; www.FLMDigital.com):
- http://www.SUBARU.com
- Enter URL of a Social Media/UGC site you recommend (example; www.AnciraCommunity.com):
- http://www.naymz.com/search/chris/hanson/1570327
- Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com):
- http://www.autotrader.com
- Enter URL of a TWITTER profile you recommend following (#FF; twitter.com/ADMcommunity):
- http://www.twitter.com/followupsuccess
- Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):
- http://www.trainthewinners.com
- Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):
- http://www.youtube.com/followupforsuccess
- Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:
- Dealix, Autobytel, AutoUSA, Autotropolis, Reply, Automotive.com, Jumpstart, Cars.com NewLeadsPlus, InvoiceDealers.com, NewCars.com
- Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:
- Not Applicable
- Select all Vehicle Inventory Management Solutions You Have Used:
- vinSolutions
Connections
All invitations accepted
Chris Hanson's ADM Photos
Chris Hanson's ADM Blog
If you want a thing badly enough..
"CAN" - Dick and Rick Hoyt. Check out: www.TeamHoyt.com
"If you want a thing badly enough to go out and fight for it, to work day and night for it, to give up your time, your peace and your sleep for it...if all that you dream and scheme is about it, and life seems useless and worthless without it...if you gladly sweat for it and fret for it and plan for it and lose all your terror of the opposition for it...if you simply go after… Continue
Posted on March 5, 2009 at 9:41pm —
If You Build It, They Will Come
If you’re tired of your J.O.B. (just over broke) or you’re new in the business and you want to build a career, I am here to tell you, if you build it, they will come.
In order to really succeed in this business as a sales person your goal is not to just sell cars. Your goal isn’t even to just follow-up with your customers. To really succeed in this business, you must create raving fans.
Have you read the book, “Raving Fans: Satisfied Customers Are Not Enough,” by Sheldon Bowles and Ken… Continue
In order to really succeed in this business as a sales person your goal is not to just sell cars. Your goal isn’t even to just follow-up with your customers. To really succeed in this business, you must create raving fans.
Have you read the book, “Raving Fans: Satisfied Customers Are Not Enough,” by Sheldon Bowles and Ken… Continue
Posted on February 28, 2009 at 12:08pm — 3 Comments
Proven Ways to be Unique and Innovative in Today's Market
I'd like to share a few tips and ideas I've learned that have helped me advance my career. These were things I did everyday and most importantly, they worked. I had one goal I'd try to achieve with every customer: what is the best vehicle for them that will fit their needs, budget and wants. It's like a puzzle. If I take my time and listen to them I gather very small pieces that will help me piece together the puzzle. Some of them are very hard to find so I need to take my time and listen carefu… Continue
Posted on February 8, 2009 at 4:35pm — 7 Comments
Comment Wall (14 comments)
- At 12:46pm on July 9, 2009,
Christian Salazar said…
- chris... send me your email addy... I have a stubburn dealer!!
- At 10:25am on February 19, 2009,
Ryan Bolz said… - Thanks Chris! Just trying to dive in where I can!
- At 3:32pm on February 16, 2009,
Jeanne Gartner said… - Hey Chris, how did you get your LinkedIn badge to show up on your profile?
- At 4:31pm on February 15, 2009,
Jeanne Gartner said…
- Thanks Chris! I've been meaning to join this community for months. It's great running into you again and thanks for adding me! Gotta go figure all this out now. Take care ~Jeanne
- At 9:22am on January 19, 2009,
David TInsley said… - Chris, When ever you are in town, stop in and say hi.
- At 4:53pm on January 14, 2009,
Dwayne Shirley said… - Thanks for that. Unfortunately, that doesn't pay the mortgage. Send Money!!! LOL
- At 9:45am on January 6, 2009,
Pat DeFilippo said… - Hi Chris, nice to meet you. Awesome pics, are you going to be at NADA this year in New Orleans? Let me know, we have a booth there and it would be great to meet you in person.
Best Regards,
Pat D.
- At 11:29am on November 17, 2008,
Sean Bennett said… - Chris,
Thanks for the input, I am leaning toward VIN as of now anyway may lean on you at a later date for some tech tips if you wouldn't mind.
Sean
- At 2:34pm on May 19, 2008,
Joshua McFall said… - Chris,
Been a while since I've seen you (Digital Dealer in Vegas I think). I hope things are going well for you. Are you still using and enjoying VinSolutions? My company provides lot management for 4 dealerships in San Antonio through the Vin Solutions tool. I gotta say I love it. Keep up the good work, my friend!
Josh
P.S. - since I changed companies, I'm gonna have to put in a new order at McKinney Pens! I'm hooked!
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Phone Skills that Sell
September 10, 2010 from 12pm to 1pm – WebEx
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9th Digital Dealer Conference and Exposition
October 12, 2010 at 10am to October 14, 2010 at 2pm – Mirage Hotel, Las Vegas, Nevada
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ADM Member Reception at 9th Digital Dealer Conference
October 12, 2010 from 8pm to 11pm – "The Mirage","Las Vegas"
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2010 Driving Sales Executive Summit
October 18, 2010 at 9am to October 20, 2010 at 6pm – Las Vegas
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J.D. Power and Associates 2010 Automotive Internet Roundtable
October 20, 2010 to October 22, 2010 – Red Rock Resort - Las Vegas, NV
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