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Chris Hanson
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- Mckinney
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Chris Hanson's ADM Discussions
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Started Sep 8
Follow Up For Success
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Follow Up For Success!
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I would like to share with you some things I am working on with one of my clients. This is something we started just two weeks ago and is moving along very nicely. Below are several ways we are using VIDEO with their INVENTORY:
As visitors browse...
For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
Here's one my coleague Michael did today for a pre-owned Volvo customer as an example of what we do: http://www.youtube.com/watch?v=sgFoJbxa5QA
Hi Tim, we haven't missed the boat exactly! Rather than youtube we have a custom made website for sending links to customers. We try and script it and be as proffesional as we can.
Most, as in 99% of dealers still don't do it down here.
@ Mike I couldn't have said it better. I have experienced Subaru's commitment to digital firsthand (at the dealership level when they first started and now with my current position) and I am extremely impressed. Leads are way up, sales are up and ...
lol- Hey boys,
Let me give you a little advice- lol
Try proof reading before you hit send! - lol
I`m still trying to "decode" some of your lingo!~~~
See ya in Nashville!
K-
Hey Tim
Nice to see that now that you're on the cover of the Rollin Stone magazine....oh sorry... well it is just as good you Super Star. Glad to hear you'll be presenting. I wish that they would have a lot more of the actual on the ground grunts...
Profile Information
- Enter the Name of Your Dealership, Business or Employer:
- Carmichael Lynch (Subaru)
- Enter the City/Town, State/Province of Your Home or Business:
- Mckinney, Texas
- Automotive Industry Business Segment or Affiliation:
- Dealership Manager, Dealership Supplier, Consultant, Technology Professional
- If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
- Subaru
- OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
- followupforsuccess@gmail.com
- Your Business Phone Number:
- 972.890.7714
- Your Mobile Phone Number:
- 972.890.7714
- Enter primary URL for YOUR Business, Professional or Blog Website (example = http://www.ADPdealerservices.com) to Display as a Live Link:
- http://www.followupforsuccess.com
- Use space below for Describing Your Products or Services, and/or use this text box for HTML content, Widgets and Flash content.
- Digital Strategist - Subaru South Central Region
Support Subaru of America digital marketing at the regional and local levels.
• ILM Process
• Dealer Sites Maintenance and Process
• Program/Campaign Integration
• Digital Media and Search
• Subaru.com Content
- Tell the ADM Community about your background, where you are from, or who you are:
- Chris Hanson has been in the car business for 11+ years selling cars on the floor, Internet Manager, Sales Trainer & Director of eCommerce for two different Dealer Groups.
Hanson also writes about how to sell more cars online & build a loyal customer following on his blog "Daily Automotive eCommerce Success" at FollowUpForSuccess.com.
Here are some key points in Hanson's career:
♦Recognized "as one of an elite group of the most successful DaimlerChrysler sales professionals"
♦Assisted Chrysler with two required training courses for Chrysler, Dodge and Jeep salespeople to become certified. “Developing Your Business” and “Prospecting For Success”
♦Featured writer for AutoSuccess Magazine for two years
♦As an Internet Sales Trainer, I have helped dealers, double, triple ++, their online sales
♦46% of the sales for 2007 for the David Thomas Auto Group came from our Internet Department
♦Director of eCommerce for Subaru of Plano, Subaru of Dallas and Park Cities Auto Leasing
♦Director of eCommerce for Saturn of North Texas: Saturn of Irving, Saturn of Lewisville and Saturn of Plano.
♦Doubled the used car sales at Saturn of North Texas
___________________________________________________
CHRIS HANSON IN THE PRESS
♦2008 Chris gives Two Day Internet Sales Workshop for ISM's from around the US and Mexico
♦2008 The Internet Marketing Report writes an article on how Chris is using 800 tracking numbers
♦2008 Car Dealer Insider writes an article on how Chris is using Video eMail and Live Chat to sell more cars
♦2008 Internet Marketing Report Interviews Chris about how he is using a Shopping Cart to sell cars
♦2007 Car Dealer Insider interviews Chris about Car Shopping Online
♦2006 Special Guest Speaker for AutoSuccess at NADA
♦2006 Chris Hanson speaks at the AutoSuccess Summit IV
♦2006 Featured writer for AutoSuccess Magazine
♦2005 Recognized by Chrysler as one of the top ten salespeople in the country
♦2005 Chris Hanson is picked for Subject Matter Expert in Developing Your Business Web Course for DaimlerChrysler Academy (DCA)
♦2005 COMPUTERWORLD interviews Chris for an article on how he is using Video eMail to sell cars
♦2005 Picked as one of the elite group of the most successful DaimlerChrysler salespeople for the development of Prospecting for Success web course
♦2005 Featured writer for AutoSuccess Magazine
♦2004 The Daily Tribune interviews Chris Hanson for a feature story "Perseverance pays off for local automobile salesperson
♦2004 Cobalt invites Chris Hanson to speak on a panel at NADA
♦2004 Car Dealer Insider writes a cover story about Chris
♦2003 Cobalt releases a three page Case Study on Chris because of his high closing ratio and strong Internet sales numbers
- Enter URL of Your #1 Favorite Dealer Website (example = http://www.SandersonFord.com) to display a live link:
- http://www.linkedin.com/in/followupforsuccess
- Enter URL of Your #2 Favorite Dealer Website (example = http://www.CourtesyChev.com) to display a live link:
- http://www.naymz.com/search/chris/hanson/1570327
- Enter URL of Your Favorite OEM site (example = http://www.FLMDigital.com) to Display a Live Link:
- http://www.SUBARU.com
- Enter URL of Your Favorite Classified or Inventory Listing site (example = http://www.Cars.com) to Display a Live Link:
- http://www.autotrader.com
- Enter URL of Your Favorite Automotive Information Website (example = http://www.KBB.com) to display a live link:
- http://www.trainthewinners.com
- Enter URL of Your Favorite Video Hosting Site (example = http://www.youtube.com/RalphPaglia) to display a live link:
- http://www.youtube.com
- Select the Dealership Website providers you currently use, or have used in the past:
- Reynolds Web Solutions, BZ Results, The Cobalt Group, VinSolutions.com
- Select the Internet Lead Providers You Currently Use, or have Used in the Past:
- Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Cars.com NewLeadsPlus, NewCars.com
- Select the Dealer Management System (DMS) You Currently Use:
- Not Applicable
- Select the Inventory Management or Optimization Solution You Use:
- vinSolutions
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Chris Hanson's ADM Photos
Chris Hanson's Videos
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Online Shopping Cart
Added by Chris Hanson
Chris Hanson's ADM Blog
If you want a thing badly enough..
"CAN" - Dick and Rick Hoyt. Check out: www.TeamHoyt.com
"If you want a thing badly enough to go out and fight for it, to work day and night for it, to give up your time, your peace and your sleep for it...if all that you dream and scheme is about it, and life seems useless and worthless without it...if you gladly sweat for it and fret for it and plan for it and lose all your terror of the opposition for it...if you simply go after… Continue
Posted on March 5, 2009 at 9:41pm —
If You Build It, They Will Come
If you’re tired of your J.O.B. (just over broke) or you’re new in the business and you want to build a career, I am here to tell you, if you build it, they will come.
In order to really succeed in this business as a sales person your goal is not to just sell cars. Your goal isn’t even to just follow-up with your customers. To really succeed in this business, you must create raving fans.
Have you read the book, “Raving Fans: Satisfied Customers Are Not Enough,” by Sheldon Bowles and Ken… Continue
In order to really succeed in this business as a sales person your goal is not to just sell cars. Your goal isn’t even to just follow-up with your customers. To really succeed in this business, you must create raving fans.
Have you read the book, “Raving Fans: Satisfied Customers Are Not Enough,” by Sheldon Bowles and Ken… Continue
Posted on February 28, 2009 at 12:08pm — 3 Comments
Proven Ways to be Unique and Innovative in Today's Market
I'd like to share a few tips and ideas I've learned that have helped me advance my career. These were things I did everyday and most importantly, they worked. I had one goal I'd try to achieve with every customer: what is the best vehicle for them that will fit their needs, budget and wants. It's like a puzzle. If I take my time and listen to them I gather very small pieces that will help me piece together the puzzle. Some of them are very hard to find so I need to take my time and listen carefu… Continue
Posted on February 8, 2009 at 4:35pm — 7 Comments
Comment Wall (14 comments)
You need to be a member of Automotive Digital Marketing Professional Community (ADM) to add comments!
- At 12:46pm on July 9, 2009,
Christian Salazar said…
- chris... send me your email addy... I have a stubburn dealer!!
- At 10:25am on February 19, 2009,
Ryan Bolz said… - Thanks Chris! Just trying to dive in where I can!
- At 3:32pm on February 16, 2009,
Jeanne Gartner said… - Hey Chris, how did you get your LinkedIn badge to show up on your profile?
- At 4:31pm on February 15, 2009,
Jeanne Gartner said…
- Thanks Chris! I've been meaning to join this community for months. It's great running into you again and thanks for adding me! Gotta go figure all this out now. Take care ~Jeanne
- At 9:22am on January 19, 2009,
David TInsley said… - Chris, When ever you are in town, stop in and say hi.
- At 4:53pm on January 14, 2009,
Dwayne Shirley said… - Thanks for that. Unfortunately, that doesn't pay the mortgage. Send Money!!! LOL
- At 9:45am on January 6, 2009,
Pat DeFilippo said… - Hi Chris, nice to meet you. Awesome pics, are you going to be at NADA this year in New Orleans? Let me know, we have a booth there and it would be great to meet you in person.
Best Regards,
Pat D.
- At 11:29am on November 17, 2008,
Sean Bennett said… - Chris,
Thanks for the input, I am leaning toward VIN as of now anyway may lean on you at a later date for some tech tips if you wouldn't mind.
Sean
- At 2:34pm on May 19, 2008,
Joshua McFall said… - Chris,
Been a while since I've seen you (Digital Dealer in Vegas I think). I hope things are going well for you. Are you still using and enjoying VinSolutions? My company provides lot management for 4 dealerships in San Antonio through the Vin Solutions tool. I gotta say I love it. Keep up the good work, my friend!
Josh
P.S. - since I changed companies, I'm gonna have to put in a new order at McKinney Pens! I'm hooked!
- At 12:06pm on February 1, 2008,
Jonathan W. Dawson said… - What's up buddy.
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