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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Jan 15, 2013
Adam Barish replied to Chris Fousek's discussion Are all vehicle history reports created equal? Carfax vs AutoCheck
"Seems to me that when people ask for a Carfax they are actually asking for a Vehicle History Report.  We are going to test both now that I know Carfax is increasing prices April 1st, 2012. Autocheck is 1/3 the price and equally reliable…"
Mar 3, 2012
Chris Fousek was featured
Feb 15, 2012
Auto Glass Authority commented on Chris Fousek's blog post Is TrueCar going on the offensive? Take a look at this article from the NY Times.
"Yes, the journalist covering such an important story should not have written a rather sketchy one and adhered to the high journalistic standards set by New York Times."
Feb 13, 2012
Chris Fousek's blog post was featured

Is TrueCar going on the offensive? Take a look at this article from the NY Times.

Is TrueCar going on the offensive? Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling". While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter,…See More
Feb 11, 2012
Scott Falcone commented on Chris Fousek's blog post Is TrueCar going on the offensive? Take a look at this article from the NY Times.
"Chris, With the pockets they have nothing would surprise at this point. Another example of the press (possibly) being bought or mislead with strong relationships. Keep a close watch on the numerous magazines serving the dealer community and this…"
Feb 11, 2012
Premier Auto Lease commented on Chris Fousek's blog post Is TrueCar going on the offensive? Take a look at this article from the NY Times.
"Just sent this to Miss. Tara hope she actually reads it. This sh$t is seriousily pissing me off here I am at 830 on a Sat night answering emails, sending out quotes busting my ass trying to do things the right way & I have to deal with this…"
Feb 11, 2012
Chris Fousek posted a blog post

Is TrueCar going on the offensive? Take a look at this article from the NY Times.

Is TrueCar going on the offensive? Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling". While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter,…See More
Feb 10, 2012

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Is TrueCar going on the offensive? Take a look at this article from the NY Times.

Posted on February 10, 2012 at 10:10pm 3 Comments

Is TrueCar going on the offensive?



Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling".



While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter,…

Continue

5 Take Aways from Digital Dealer 7

Posted on November 8, 2009 at 10:20am 3 Comments

1) Keep it simple

It’s easy to come away from a conference like this with information overload and a sense of being overwhelmed and asking yourself where do I start? Keep it simple. This was certainly the underlying message at many of the most recent sessions. Stay focused. Remember to Crawl, Walk, Run (thanks VJ). Stop Chasing Shiny Objects (thank you Mr. Stauning) get the basics under control first. Don’t go it alone. Remember your team mates within your… Continue

Comment Wall (12 comments)

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At 3:36am on February 12, 2010, Ralph Paglia said…
At 8:54am on November 8, 2009, Ty Alvarez said…
Thank you Chris it was great to see you as well. With home office in Mass, I may be seeing you more often in the future. I sincerely appreciate all of your help
At 6:50pm on February 15, 2009, Todd Mathews said…
Hello Chris,
Hope all is well. Thought you maybe be interested in the industries first online negotiation system…www.widestorm.com


After installing Widestorm in www.rontonkinhonda.com the dealerships lead conversion increased by 50%, they have sold 5 deals in 8 days for an avg. gross of $1800.00 per copy and the customers are blow away with the experience (We survey everyone). And all we did was just add it to their website…no marketing etc.

If you would like to learn more please let me know.

PS: They are working 12 deals as we speak.
Best,

Todd Mathews
Director of Sales
Widestorm (Online Negotiation System)
Direct:210-557-6039
Office:830-963-1113
toddm@dealerpeak.com
At 7:06pm on December 20, 2008, Rod McDowell said…
Good discussion question. Hopefully you didn't mind one of the vhr providers making themselves available to answer questions. I could have answered a lot of them, but the pissing match it would have turned isn't the route I want it to go. However, I do believe that the only way to get accurate answers is through the supplier itself. As you can see within my response I do not speak negatively to the competition, they have done and continue to provide a solid service to dealers.
At 1:07pm on October 21, 2008, Ralph Paglia said…
At 3:18am on April 16, 2008, Brian Hoecht said…
You'll find me at Booth #3 at the Digital Dealer show in Orlando (April 21st-23rd)

Chris, I don't know if you got the notice from 4Q or not, but they've upgraded it now so it runs as an overlay to the actual website rather than a discreet page prior to a new window/tab opening up... much less invasive.

Look forward to seeing you and hearing about your results. You should publish them in this forum (and on the Ai-Dealer forum related to the original post)
At 6:41pm on April 9, 2008, Dan Winchester said…
Chris,
It is always a pleasure to see you. I will be back in a couple of weeks.
David R said businees is great! We changed his targets in the vAuto system.
The Charles River Store is coming on.
At 6:44am on March 9, 2008, Brian Hoecht said…
Love to hear the results a dealer gets from implementing the survey on their website.

Let me know if you implement it and what you find out.
At 12:26pm on February 22, 2008, Jasen Rice said…
good to hear from you Chris. I am glad vAuto is working out for your stores. I hope to see you again in April at the conference.
At 3:54pm on January 22, 2008, Philip Zelinger said…
Hi Chris,

As one "car guy" to another I am anxiously awaiting your input and replies to some of my posted forums. I value input from my fellow vendors but our shared retail roots suggest that your insights will prove to more valued by my dealer clients.
 
 
 

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