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Chris Fousek Boston United States Village Automotive Group: Recommend

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Content Marketing

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Chris Fousek's ADM Discussions

Are all vehicle history reports created equal? Carfax vs AutoCheck

Started this ADM discussion. Last reply by Adam Barish Mar 3, 2012. 16 Replies 0 Likes

Autotrader.Com: What do you really think? Chip Perry do you care?

Started this ADM discussion. Last reply by Matt Watson Apr 5, 2009. 17 Replies 0 Likes

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Chris Fousek joined Ralph Paglia's group

Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More

Jan 15, 2013

11 Comments 13 Likes

Adam Barish replied to Chris Fousek's discussion Are all vehicle history reports created equal? Carfax vs AutoCheck

"Seems to me that when people ask for a Carfax they are actually asking for a Vehicle History Report. We are going to test both now that I know Carfax is increasing prices April 1st, 2012. Autocheck is 1/3 the price and equally reliable…"

Mar 3, 2012

Chris Fousek was featured

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Feb 15, 2012

Auto Glass Authority commented on Chris Fousek's blog post Is TrueCar going on the offensive? Take a look at this article from the NY Times.

"Yes, the journalist covering such an important story should not have written a rather sketchy one and adhered to the high journalistic standards set by New York Times."

Feb 13, 2012

Chris Fousek's blog post was featured

Is TrueCar going on the offensive? Take a look at this article from the NY Times.

Is TrueCar going on the offensive? Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling". While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter,…See More

Feb 11, 2012

3 Comments 0 Likes

Scott Falcone commented on Chris Fousek's blog post Is TrueCar going on the offensive? Take a look at this article from the NY Times.

"Chris, With the pockets they have nothing would surprise at this point. Another example of the press (possibly) being bought or mislead with strong relationships. Keep a close watch on the numerous magazines serving the dealer community and this…"

Feb 11, 2012

Premier Auto Lease commented on Chris Fousek's blog post Is TrueCar going on the offensive? Take a look at this article from the NY Times.

"Just sent this to Miss. Tara hope she actually reads it. This sh$t is seriousily pissing me off here I am at 830 on a Sat night answering emails, sending out quotes busting my ass trying to do things the right way & I have to deal with this…"

Feb 11, 2012

Chris Fousek posted a blog post

Is TrueCar going on the offensive? Take a look at this article from the NY Times.

Feb 10, 2012

3 Comments 0 Likes

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:: Village Automotive Group

REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):: Dealership Manager

Your Business Phone Number (country code - number): 781-948-4624

YOUR Business Website URL (ie: www.KenGrodyFord.com): http://www.villageautomotive.com

Select All franchises/brands you are associated with: 6-Cadillac, 37-Saab

ADM is a Professional Network, describe: "Why should anyone do business with you?": Since 1999 I have been an active member and leader of the ever growing Automotive Digital Marketing community.

"What will YOU contribute to the ADM Community?": E Commerce Director

CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com): http://www.cadillacnorwood.com

Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com): http://cargurus.com

INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com): http://cars.com

YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity): http://www.twitter.com/cfousek

YOUR Facebook Profile/Page: http://facebook.com/cadillacnorwood

YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing): http://youtube.com/cadillac

Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use: The Cobalt Group, Dealer.com, TK Carsites, Xi Group, AutoOne Media

INTERNET LEAD Suppliers You are using now, or in the past: Dealix, Cars.com NewLeadsPlus, CUDL Autosmart

DEALER MANAGEMENT SYSTEMS (DMS) You use: Reynolds ERA

Used Car Inventory Management Solutions You Have Used: HomeNet, vAuto

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Is TrueCar going on the offensive? Take a look at this article from the NY Times.

Posted on February 10, 2012 at 10:10pm 3 Comments 0 Likes

Is TrueCar going on the offensive?

Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling".

While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter,…

Continue

5 Take Aways from Digital Dealer 7

Posted on November 8, 2009 at 10:20am 3 Comments 0 Likes

1) Keep it simple

It’s easy to come away from a conference like this with information overload and a sense of being overwhelmed and asking yourself where do I start? Keep it simple. This was certainly the underlying message at many of the most recent sessions. Stay focused. Remember to Crawl, Walk, Run (thanks VJ). Stop Chasing Shiny Objects (thank you Mr. Stauning) get the basics under control first. Don’t go it alone. Remember your team mates within your… Continue

Comment Wall (12 comments)

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At 3:36am on February 12, 2010, Ralph Paglia said…: http://www.nytimes.com/external/readwriteweb/2010/02/09/09readwriteweb-the-man-who-looked-into-facebooks-soul-32791.html

At 8:54am on November 8, 2009, InfluencerTy Alvarez said…: Thank you Chris it was great to see you as well. With home office in Mass, I may be seeing you more often in the future. I sincerely appreciate all of your help

At 6:50pm on February 15, 2009, Todd Mathews said…: Hello Chris,
Hope all is well. Thought you maybe be interested in the industries first online negotiation system…www.widestorm.com

After installing Widestorm in www.rontonkinhonda.com the dealerships lead conversion increased by 50%, they have sold 5 deals in 8 days for an avg. gross of $1800.00 per copy and the customers are blow away with the experience (We survey everyone). And all we did was just add it to their website…no marketing etc.

If you would like to learn more please let me know.

PS: They are working 12 deals as we speak.
Best,

Todd Mathews
Director of Sales
Widestorm (Online Negotiation System)
Direct:210-557-6039
Office:830-963-1113
toddm@dealerpeak.com

At 7:06pm on December 20, 2008, Rod McDowell said…: Good discussion question. Hopefully you didn't mind one of the vhr providers making themselves available to answer questions. I could have answered a lot of them, but the pissing match it would have turned isn't the route I want it to go. However, I do believe that the only way to get accurate answers is through the supplier itself. As you can see within my response I do not speak negatively to the competition, they have done and continue to provide a solid service to dealers.

At 1:07pm on October 21, 2008, Ralph Paglia said…: see attached files:

JDPowerOnlineCarBuyingJune2007.ppt

At 3:18am on April 16, 2008, Brian Hoecht said…: You'll find me at Booth #3 at the Digital Dealer show in Orlando (April 21st-23rd)

Chris, I don't know if you got the notice from 4Q or not, but they've upgraded it now so it runs as an overlay to the actual website rather than a discreet page prior to a new window/tab opening up... much less invasive.

Look forward to seeing you and hearing about your results. You should publish them in this forum (and on the Ai-Dealer forum related to the original post)

At 6:41pm on April 9, 2008, Dan Winchester said…: Chris,
It is always a pleasure to see you. I will be back in a couple of weeks.
David R said businees is great! We changed his targets in the vAuto system.
The Charles River Store is coming on.

At 6:44am on March 9, 2008, Brian Hoecht said…: Love to hear the results a dealer gets from implementing the survey on their website.

Let me know if you implement it and what you find out.

At 12:26pm on February 22, 2008, Jasen Rice said…: good to hear from you Chris. I am glad vAuto is working out for your stores. I hope to see you again in April at the conference.

At 3:54pm on January 22, 2008, Philip Zelinger said…: Hi Chris,

As one "car guy" to another I am anxiously awaiting your input and replies to some of my posted forums. I value input from my fellow vendors but our shared retail roots suggest that your insights will prove to more valued by my dealer clients.

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