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Chris Fousek
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Is TrueCar going on the offensive? Take a look at this article from the NY Times.

Posted on February 10, 2012 at 10:10pm 3 Comments

Is TrueCar going on the offensive?

Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling".

While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter,…


5 Take Aways from Digital Dealer 7

Posted on November 8, 2009 at 10:20am 3 Comments

1) Keep it simple

It’s easy to come away from a conference like this with information overload and a sense of being overwhelmed and asking yourself where do I start? Keep it simple. This was certainly the underlying message at many of the most recent sessions. Stay focused. Remember to Crawl, Walk, Run (thanks VJ). Stop Chasing Shiny Objects (thank you Mr. Stauning) get the basics under control first. Don’t go it alone. Remember your team mates within your… Continue

Comment Wall (12 comments)

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At 3:36am on February 12, 2010, Ralph Paglia said…
At 8:54am on November 8, 2009, Ty Alvarez said…
Thank you Chris it was great to see you as well. With home office in Mass, I may be seeing you more often in the future. I sincerely appreciate all of your help
At 6:50pm on February 15, 2009,
Todd Mathews
Hello Chris,
Hope all is well. Thought you maybe be interested in the industries first online negotiation system…

After installing Widestorm in the dealerships lead conversion increased by 50%, they have sold 5 deals in 8 days for an avg. gross of $1800.00 per copy and the customers are blow away with the experience (We survey everyone). And all we did was just add it to their website…no marketing etc.

If you would like to learn more please let me know.

PS: They are working 12 deals as we speak.

Todd Mathews
Director of Sales
Widestorm (Online Negotiation System)
At 7:06pm on December 20, 2008, Rod McDowell said…
Good discussion question. Hopefully you didn't mind one of the vhr providers making themselves available to answer questions. I could have answered a lot of them, but the pissing match it would have turned isn't the route I want it to go. However, I do believe that the only way to get accurate answers is through the supplier itself. As you can see within my response I do not speak negatively to the competition, they have done and continue to provide a solid service to dealers.
At 1:07pm on October 21, 2008, Ralph Paglia said…
At 3:18am on April 16, 2008,
Brian Hoecht
You'll find me at Booth #3 at the Digital Dealer show in Orlando (April 21st-23rd)

Chris, I don't know if you got the notice from 4Q or not, but they've upgraded it now so it runs as an overlay to the actual website rather than a discreet page prior to a new window/tab opening up... much less invasive.

Look forward to seeing you and hearing about your results. You should publish them in this forum (and on the Ai-Dealer forum related to the original post)
At 6:41pm on April 9, 2008, Dan Winchester said…
It is always a pleasure to see you. I will be back in a couple of weeks.
David R said businees is great! We changed his targets in the vAuto system.
The Charles River Store is coming on.
At 6:44am on March 9, 2008,
Brian Hoecht
Love to hear the results a dealer gets from implementing the survey on their website.

Let me know if you implement it and what you find out.
At 12:26pm on February 22, 2008,
Jasen Rice
good to hear from you Chris. I am glad vAuto is working out for your stores. I hope to see you again in April at the conference.
At 3:54pm on January 22, 2008,
Philip Zelinger
Hi Chris,

As one "car guy" to another I am anxiously awaiting your input and replies to some of my posted forums. I value input from my fellow vendors but our shared retail roots suggest that your insights will prove to more valued by my dealer clients.

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