I am a Sales and Marketing Manager for the dealership. The marketing title came after Ralph visited our dealership. Thanks Ralph :) It has been a great learning experience and I am having fun with it just like he said I would. I have worked for Scott Robinson Honda for over 10 years now and love working for the company! I am Engaged to a wonderful woman name Tracey and I have a 12 year old son Jake who means the world to me. I have been in the car business over 11 years and still enjoy it. Even though my job title is Manager, I am a salesperson 1st and for most. I am a huge Dallas Cowboy fan, maybe next year. I love to golf, but I am decent at best. Please feel free to share any and all ideas that you have to improve our business!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
for instance we are looking into this company that I can sit down record a video and stick it inside a webpage that has 3 banners in it saying thanks for coming in and here is a picture and a video of the car that you just looked at. something along that line.
Yes that is what we do. The advantage is that from being focused in the auto industry for search marketing 7years now, there is no guess work we can find out what keywords are converting into leads and what's not. By you running some paid search, I'm sure you've seen that you can get clicks, but those keywords generated in adwords or yahoo that's about all u will get, how do you really measure results. The value comes from our knowledge, and reports. AWWH tell them to send you to nada!!!
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