Automotive Digital Marketing

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Chris Cachor
  • Male
  • Orland Park, IL
  • United States
  • Dealer Commerce
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Chris Cachor's ADM Discussions

Dealer Website Survey/Questionnaire

Started Jun 29, 2017 0 Replies

I wanted to do a little research on dealer websites from the perspective of internet managers and I'm hoping some of you can help me. This is an anonymous survey I put together today that I'm hoping…Continue

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealer Commerce
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Consultant
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
CAR DEALER or OEM Website you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
Not Applicable
Used Car Inventory Management Solutions You Use
HomeNet, OTHER

Chris Cachor's ADM Blog

Inspired by Scratchpad

Posted on May 18, 2014 at 3:00pm 3 Comments

Dealer Website Innovation Inspired by Scratchpad

I was planning a vacation on a few months ago. I'm impressed with the work they do. From their social notifications to their "scratchpad" feature, I think they really hit a home run.



Why do you hide your vehicle's features!? New feature: Highlights

Posted on May 11, 2014 at 3:25pm 1 Comment

When I was searching for my next vehicle, I became frustrated when I had to sift through what options are available on a given vehicle. Usually left for the bottom of the page – these are some of the strongest items that sell the vehicle. Why are they all the way at the bottom? Usually behind a tab?

Sure, it’s a sharp looking Fusion, but does it have heated seats? Premium sound system? One of the benefits of …


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