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Chris Cachor
  • Male
  • Orland Park, IL
  • United States
  • Dealer Commerce
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Chris Cachor's ADM Friends

  • Manny Luna
  • Carl Maeda
  • J.D. Rucker
  • Ralph Paglia

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Latest ADM Activity - Click "More" at bottom!

Chris Cachor commented on J.D. Rucker's blog post You Can't Optimize Two Dealers in the Same City with the Same Make
"EDIT - So, yes, SEO can be so much more but I'm it shouldn't be called that."
Oct 6
Chris Cachor commented on J.D. Rucker's blog post You Can't Optimize Two Dealers in the Same City with the Same Make
""SEO as a term is a misnomer, but continues on because its what people have been trained to call it. If your idea of SEO is managing meta data and page titles and stopping there, then you are correct. If you think SEO is just about making your…"
Oct 6
Chris Cachor commented on J.D. Rucker's blog post You Can't Optimize Two Dealers in the Same City with the Same Make
"Sorry to be so pessimistic but the SEO practice as a whole is like skating to where the puck was not where it's going."
Sep 30
Chris Cachor commented on J.D. Rucker's blog post You Can't Optimize Two Dealers in the Same City with the Same Make
"SEO is beat to death. Dealer A and Dealer B can both be "optimized" well with top 5 listings and what am I going to click on? The dealer with a page title in line with what I'm thinking. Each person I've seen searching for new…"
Sep 30
Chris Cachor commented on Christian Salazar's blog post How do you A/B at your dealership? Or rather, how is your Web Provider doing it?
"Excellent work on the mattford.com site. Really well executed. As far as the A/B testing on dealer sites, I think the best place to focus time is on different call to actions around price or pre-populated lead gen forms. That's seems to be what…"
Aug 13
Chris Cachor commented on J.D. Rucker's blog post The Future Arrives: Why I'm (Finally) Joining the Responsive Web Design Bandwagon
"Needs more navigation links ;) "
Jul 16
Chris Cachor commented on CDK Global's blog post Deciphering the Tracking Code- Connecting Car Shoppers Across Devices
""Tapad unifies the view of a consumer across their devices for targeting and measurement. They have built the Tapad Device Graph ™ – which infers device connections by modeling billions of non-personally identifiable data…"
Jul 14
Chris Cachor commented on CDK Global's blog post How Digital Marketing is Changing the Car Business
""Just curious, what kind of "old tricks" are we talking about here?" I know of a few people that dealt with this. Getting a price from the sales guy then they get to the finance guy and all of the sudden the agreed upon price…"
Jul 10
Chris Cachor replied to Ralph Paglia's discussion Google Analytics Training for Automotive Marketing Professionals?
"Awesome, thanks for the info! I'll look at some of the implementation details for Site Catalyst. Have you heard of https://segment.io? It looks like a good tool to use to keep the front-end code clean. Competitive pricing too. "
Jun 23
Chris Cachor replied to Ralph Paglia's discussion Google Analytics Training for Automotive Marketing Professionals?
"@Carl - Yes, it's the expense I'm concerned with. I think Site Catalyst was formerly Omniture Test & Target. I'd be interested in seeing which sites are using it as I'm curious how it's implemented. Since most dealer…"
Jun 23
Chris Cachor replied to Ralph Paglia's discussion Google Analytics Training for Automotive Marketing Professionals?
"Alex, you don't know what you're talking about. 30% of users don't turn off javascript. I can go to any home or office and prove this. Of course you won't capture every single user with GA, otherwise you'd have the…"
Jun 23
Chris Cachor commented on Timothy Martell's blog post I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?
"How is Alex operating exclusively? Exclusive to who?"
May 29
Chris Cachor commented on Timothy Martell's blog post I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?
"@Tim, who is providing completely open source with full access to the sandbox? We're not talking source code level (i.e. inventory module) are we?"
May 22
Chris Cachor commented on Timothy Martell's blog post I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?
"Whatever man - seems a bit self serving to me. I'm with Tim: "Alex, you know I love your passion and expertise, but lets keep the sales presentations out of the comments. You always demonstrate yourself as a capable resource, if they want…"
May 22
Chris Cachor commented on Timothy Martell's blog post I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?
"Alex, what does this have to do with SEO? Please stay on topic!"
May 22
Chris Cachor commented on Timothy Martell's blog post I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?
"Can anyone share the percentage of traffic referred from Google Search that was organic? Consumer behavior, including my own, has changed drastically in the past couple years. I don't even use Google Search to search for local dealers anymore I…"
May 21

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealer Commerce
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Consultant
REQUIRED: Your Business Phone Number
708-250-4285
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://dealercommerce.com
YOUR Email address for business contacts
chris@dealercommerce.com
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://usedcarking.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://carmax.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Other
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
HomeNet, OTHER

Chris Cachor's ADM Blog

Inspired by Scratchpad

Posted on May 18, 2014 at 3:00pm 3 Comments

Dealer Website Innovation Inspired by Scratchpad

I was planning a vacation on Expedia.com a few months ago. I'm impressed with the work they do. From their social notifications to their "scratchpad" feature, I think they really hit a home run.



The…

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Why do you hide your vehicle's features!? New feature: Highlights

Posted on May 11, 2014 at 3:25pm 2 Comments

When I was searching for my next vehicle, I became frustrated when I had to sift through what options are available on a given vehicle. Usually left for the bottom of the page – these are some of the strongest items that sell the vehicle. Why are they all the way at the bottom? Usually behind a tab?



Sure, it’s a sharp looking Fusion, but does it have heated seats? Premium sound system? One of the benefits of …

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