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Chip Dorman
  • Irvine, CA
  • United States
  • ChipDorman.Com
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Background Music

Started Jun 22, 2015 0 Replies

I'm curious, does anybody have strong feelings regarding background music at your dealership and its effect on sales? Does anybody have any academic studies to back up your feelings or experience?Continue

Advertising Expense

Started Jan 20, 2012 0 Replies

Without revealing any secret sauce, would you agree that about 1% of your total sales is about right for budgeting a dealership's advertising expense?NADA provides a Financial Profile - link below…Continue

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Chip Dorman's ADM Blog

How A Young New GM Doubled Profitability In One Year

Posted on July 21, 2017 at 9:00am 0 Comments

Emanuel Jones II became General Manager in 2016 and immediately increased profitability 90% for Legacy Ford and 120% for Legacy Hyundai.

He didn’t double sales, he doubled profitability! In one year!! 

No wonder he was named to Automotive News 40 Under 40 and has been recognized as…


Background Music and Sales

Posted on June 22, 2015 at 10:50am 0 Comments

I'm curious, does anybody have any strong feelings or experience about background music and its effects on sales at your dealership? If so, do you have any academic studies to backup your feelings or experience?

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