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Chip Dorman
  • Irvine, CA
  • United States
  • ChipDorman.Com
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Chip Dorman's ADM Discussions

Advertising Expense

Started Jan 20, 2012 0 Replies

Without revealing any secret sauce, would you agree that about 1% of your total sales is about right for budgeting a dealership's advertising expense?NADA provides a Financial Profile - link below…Continue

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Chip Dorman's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Chip Dorman commented on Rebecca Kon's blog post 3 Horrifying Fails of Dealership Follow-Up Emails
"A lot of these fails are caused by customer behavior, a dealer's CRM system, sales processes and lack of data hygiene. Many customers will fill out lead forms with different contact information and from multiple vendors. Depending on…"
Dec 15, 2014
Chip Dorman commented on Brian Pasch's blog post The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
"Did you just use "Bullshit" in a post? Is it official, can we use it professionally now? BTW, I would love to see you do an article on Ford's new DAS and Coop programs...  "
Mar 26, 2014
Chip Dorman commented on Timothy Martell's blog post Google Updates PageRank
"I have a theory that Google has grown so large, and is running so many tests in so many markets across so many users that the left hand doesn't know what the right hand is doing."
Dec 10, 2013
Chip Dorman replied to Tom Vann's discussion The BEST Dealership Web Sites? How do you know which ideas are BEST?
"Add mobile to the mix and it gets really interesting..."
Dec 2, 2013
Chip Dorman commented on J.D. Rucker's blog post Just the Facts... About Internet Marketing [Infographic]
"Title Bags?"
Nov 28, 2013
Chip Dorman commented on J.D. Rucker's blog post Understanding the Differences Between Adaptive and Responsive Website Design
"Let's be honest, 99% of automotive websites are butt ugly. They are designed to appeal to automotive managers who know nothing about web design, front or back end. The truth is dealers are scared to death of whitespace and insist on cramming…"
Oct 31, 2013
Chip Dorman commented on Matthew Kolodziej's blog post New Google Maps Means New Ads and New Focus on Reviews
"Awesome post! I can't believe there aren't any comments. If ever there was an event that illustrates the nuts and bolts importance of Internet Marketing on a Dealership's sales this is it. If customers can't find you, or if you…"
Jul 27, 2013
Chip Dorman commented on J.D. Rucker's blog post Suddenly Everyone’s an SEO Pilot with a Team of Experts at their Arms
"Great post JD. Geeze, I unplug my computer for a couple of days to fix up my office and I missed all the fun!    "
Jun 10, 2013
Chip Dorman commented on Brian Pasch's blog post Facebook Adds Partner Categories For Enhanced Ad Targeting To In-Market Car Shoppers
Apr 12, 2013
Chip Dorman commented on Todd Vowell's blog post Car Dealers, Fire All Your Salespeople Today!
"These are all great posts, but they are entirely focused on compensation. What about work schedules? Our work schedule is insane. To be successful, a car salesman must be: 1. Single 2. Have a very understanding wife 3. Have no kids, unless they have…"
Mar 11, 2013
Chip Dorman commented on Ketty Colom's blog post The Rise of Social Care
"Really wish this had some more meat. Exactly what do customers expect in terms of service via social media? Confirming appointments, updating simple things like letting a customer know their car is done, etc. are fine, but how much heavy lifting can…"
Feb 12, 2013
Chip Dorman commented on Big Tom LaPointe's blog post Toyota "Wish Granted" Super Bowl ad Kicks VW's butt
"You're right. Toyota's Kicks VW's Butt.  "
Jan 29, 2013
Chip Dorman replied to Ralph Paglia's discussion ADM Member Task Force: Dealer Website Visitor Tracking, Measurement and Reporting Standards
"If you guys are serious, I'd be happy to work with you on this, but that's assuming it's cool with K&K. But this is going to get messy. To accurately measure many of these conversions is going to require the cooperation…"
Jan 28, 2013
Chip Dorman commented on Joe Schwartz's blog post Most Exciting Digital Marketing Opportunities In 2013 [CHART]
"I'd like to see Mobile broken down into two catagories, tablet and smartphone. They really are two completely different users with different objectives. Tablets are really being used as an alternative to PCs or Laptops and lumping them in…"
Jan 23, 2013
Chip Dorman commented on Big Tom LaPointe's blog post Is the next vendor to trash car dealers?
"If we're going to be honest here, a lot of dealers have earned this reputation. That's why dealers who do it right do much better over the long run. And let's not forget, car buyers aren't always exactly honest with…"
Jan 22, 2013
Chip Dorman commented on Ralph Paglia's video

Google Analytics: Alan Ezzati of String Automotive Discusses Recent Changes That Impact Car Dealers

"I'm still not drinking the Kool-Aid. Unless Google is going to be able to track somebody who goes to a website, and then opens another browser tab and types in an address directly, we've still got a huge hole. Not to mention the time…"
Jan 18, 2013

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