Without revealing any secret sauce, would you agree that about 1% of your total sales is about right for budgeting a dealership's advertising expense?NADA provides a Financial Profile - link below…Continue
"A lot of these fails are caused by customer behavior, a dealer's CRM system, sales processes and lack of data hygiene. Many customers will fill out lead forms with different contact information and from multiple vendors. Depending on…"
"Let's be honest, 99% of automotive websites are butt ugly. They are designed to appeal to automotive managers who know nothing about web design, front or back end. The truth is dealers are scared to death of whitespace and insist on cramming…"
I can't believe there aren't any comments. If ever there was an event that illustrates the nuts and bolts importance of Internet Marketing on a Dealership's sales this is it. If customers can't find you, or if you…"
"These are all great posts, but they are entirely focused on compensation.
What about work schedules?
Our work schedule is insane. To be successful, a car salesman must be:
2. Have a very understanding wife
3. Have no kids, unless they have…"
"Really wish this had some more meat.
Exactly what do customers expect in terms of service via social media?
Confirming appointments, updating simple things like letting a customer know their car is done, etc. are fine, but how much heavy lifting can…"
"If you guys are serious, I'd be happy to work with you on this, but that's assuming it's cool with K&K.
But this is going to get messy. To accurately measure many of these conversions is going to require the cooperation…"
"I'd like to see Mobile broken down into two catagories, tablet and smartphone. They really are two completely different users with different objectives. Tablets are really being used as an alternative to PCs or Laptops and lumping them in…"
"If we're going to be honest here, a lot of dealers have earned this reputation. That's why dealers who do it right do much better over the long run. And let's not forget, car buyers aren't always exactly honest with…"
"I'm still not drinking the Kool-Aid.
Unless Google is going to be able to track somebody who goes to a website, and then opens another browser tab and types in an address directly, we've still got a huge hole. Not to mention the time…"
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