Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

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Charles Kim
  • Male
  • Irvine, CA
  • United States
  • Kia Motors America - Director,…
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Charles Kim's ADM Friends

  • Jessica Birkholz
  • Cole Matthew Mitguard
  • Jim Kristoff
  • Jessica Pankoff
  • Stephanie Young
  • Dan Weik (pronounced wick)
  • Jim McDonald
  • Jae Chang
  • Eliana Raggio
  • Kathi Kruse
  • Richelle Farley
  • David Ortiz
  • Jim Radogna
  • Amanda Champion
  • Ric McCoy

Charles Kim's ADM Discussions

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Kia Motors America - Director, Retail Development - U.S.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
OEM Associate
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Select All franchises/brands you are associated with
"What will YOU contribute to the ADM Community?"
With over 20 years of extensive firsthand experience/expertise at foreign and domestic OEMs, domestic and import dealerships, automotive experiential marketing and motorsports agencies, and automotive technology/analytics company, I can provide very unique insights and perspectives on the industry, and help dealers and OEMs "connect the dots" (strategically or hands-on) when it comes to overcoming problems and developing "real world," actionable, and sustainable solutions.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Reply,, NewLeadsPlus,, CUDL Autosmart,, Next Phase media, OTHERS
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Charles Kim's ADM Blog

Response to Another Factually Incorrect TrueCar Discussion Post

Posted on January 16, 2012 at 6:08pm 5 Comments

(This was a response to a TrueCar Discussion post that I felt worth showing here)

@Jason M...that statement really exemplifies the tremendous misinformation on this entire subject, and a lack of understanding of regulatory issues.  Case in point...

When I was heading up a confidential entrepreneurial project for Ford Motor Company over 10 years ago, there was no state license or regulation that was directly applicable to that business model in all the states we were…


99% of Social Media Experts are Clowns - Gary Vaynerchuk

Posted on August 13, 2011 at 4:18pm 17 Comments

(latest e-mail from our friend Bryan of SoCal Action Sports Network and LinkedOC who had an interesting interview with Gary Vaynerhuk)


Hi everyone,

Hope you're surviving trade show hell...

Gary Vaynerchuk, who actually is a real social media expert, recently weighed in on the state of social…


Social Media Marketing -- Should You Manage It In-House or Outsource It?

Posted on June 13, 2011 at 8:09pm 7 Comments

Most people know that I'm generally not a proponent of social media for most dealerships simply because the fact is that the ROI for either a) exposure, b) brand equity, or c) sales simply can't be justified relative to other dealership marketing expenditures.  I've debated people on this topic in ADM and other forums because, well, that's what these forums are discuss/debate/ideate different solutions to help dealers be more successful in the market place (as an aside, bless KK's…


Dealership Consultant, or 3rd Party Vendor Sales Rep in Disguise?

Posted on June 9, 2011 at 2:00am 9 Comments

There are thousands of dealership consultants out there...from process consultants, to internet lead management consultants, to financial statement consultants, to social media consultants, and so on.  In my experience, I would say that a minority are truly awesome, many are weak, and most fall somewhere in between.


That said, I think a major concern for a dealer is a consultant who receives compensation of some type from dealership service providers (DSP) or vendors in the…


Say "No" to the Dealership Facebook Page

Posted on May 10, 2011 at 12:00pm 0 Comments

Yup, I said it...say "no" to the dealership Facebook page!


Most people know I'm not an advocate of dealerships having a Facebook page.  Yes, I know social media is all the rage, which puts Facebook at the top of any social media "to do" list or strategy.  But I have yet to see any strong argument or example supporting the idea that dealerships should have a Facebook page at all.  I do believe that there are a handful of dealers out there with enough brand mojo to create and…


Comment Wall (3 comments)

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At 10:08pm on June 21, 2008, Ralph Paglia said…
We want to help you get more out being an ADM member...

It would be greatly appreciated and a very nice gesture to our community if you would take the time to upload a profile photo so our ADM members can associate an image, a face, a real human being with your name and ADM profile... I guarantee that you will get more out of ADM if people see you have uploaded a photo of yourself into your profile!

Go ahead, do it right now... Don't worry about what it looks like, as long as it looks like you, even on a bad day, our ADM members will know that you are a sincere and genuine person.

Thank you....
At 4:09pm on June 20, 2008, Philip Zelinger said…

Welcome to the ADM community! Having invested 25+ years as a general manager and dealer principal before "switching sides" to advertising and consulting I have learned to value input from front line "car guys/gals" - especially those on the O.E.M. level - above all others. Please review and reply to some of my posted forums with the confidence that it is OK to disagree. Frankly, I "borrowed" some of the best ideas that I ever had and ADM is an excellent forum to find more examples of creative genius to share with my affiliated advertising agencies and auto dealer clients. Again, welcome and get ready to listen, learn and hopefully teach. After all, that's what friends are for!
At 11:09am on June 15, 2008, Ralph Paglia said…

It is great to see you here... I am back in my home office after returning from last week's Phoenix-Chicago-Dallas road trip. I am working on preparing next week's materials.

Despite the fact that I should be doing something else, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome. I found out that I am way behind in my greeting new members.... Toil, Toil, Trouble and Boil!

I am happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It would be very nice if you would take the time to upload a profile photo so our ADM members can put a face with your name...

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to over 900 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 900 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

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