Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Charles Kim has not received a gift from an ADM Member
(This was a response to a TrueCar Discussion post that I felt worth showing here)
@Jason M...that statement really exemplifies the tremendous misinformation on this entire subject, and a lack of understanding of regulatory issues. Case in point...
When I was heading up a confidential entrepreneurial project for Ford Motor Company over 10 years ago, there was no state license or regulation that was directly applicable to that business model in all the states we were…
(latest e-mail from our friend Bryan of SoCal Action Sports Network and LinkedOC who had an interesting interview with Gary Vaynerhuk)
Hope you're surviving trade show hell...
Gary Vaynerchuk, who actually is a real social media expert, recently weighed in on the state of social…
Most people know that I'm generally not a proponent of social media for most dealerships simply because the fact is that the ROI for either a) exposure, b) brand equity, or c) sales simply can't be justified relative to other dealership marketing expenditures. I've debated people on this topic in ADM and other forums because, well, that's what these forums are for...to discuss/debate/ideate different solutions to help dealers be more successful in the market place (as an aside, bless KK's…Continue
There are thousands of dealership consultants out there...from process consultants, to internet lead management consultants, to financial statement consultants, to social media consultants, and so on. In my experience, I would say that a minority are truly awesome, many are weak, and most fall somewhere in between.
That said, I think a major concern for a dealer is a consultant who receives compensation of some type from dealership service providers (DSP) or vendors in the…Continue
Yup, I said it...say "no" to the dealership Facebook page!
Most people know I'm not an advocate of dealerships having a Facebook page. Yes, I know social media is all the rage, which puts Facebook at the top of any social media "to do" list or strategy. But I have yet to see any strong argument or example supporting the idea that dealerships should have a Facebook page at all. I do believe that there are a handful of dealers out there with enough brand mojo to create and…Continue