Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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Chad Worrel
  • Male
  • San Antonio, TX
  • United States
  • Gunn Automotive Group
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  • Matt Starnes
  • Dawn Jabour
  • Curtis A. DeGroote
  • Tony Rimas
  • Mark Burack
  • Ralph Paglia

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Gunn Automotive Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
1-Acura, 5-Buick, 7-Chevrolet, 14-GMC, 15-Honda, 17-Infiniti, 33-Nissan, 44-OEM Certified Used Vehicles
ADM is a Professional Network, describe: "Why should anyone do business with you?"
With over 25 years of experience in sales and finance promoting positive growth both in profit and volume I have demonstrated repeatedly the ability to excel and thrive in a highly competitive market. I have a proven ability to promote both the company and manufacturer brand to promote growth in a poor economy through the efficient use of traditional and online media. I bring established expertise in market analysis to implement or create unconventional marketing strategies to stay ahead of market trends and maximize penetration in a given market. Skills include complex problem solving, process development, process re-engineering, business unit leadership, marketing initiatives, customer retention, marketing research, SQL query building, Software Deployment. I am regarded by my peers as a natural leader, intelligent decision maker, and exceptional innovator with strong technical knowledge and high ethical and moral standards.
"What will YOU contribute to the ADM Community?"
I contribute a unique combination of technical expertise combined with 25 years of in dealership experience. I have been involved in the digital marketing space since it's inception learning the basics before we had tools available. I believe technology should be facilitate the process not define it and we as dealers should expect that from our vendors.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
INTERNET LEAD Suppliers You are using now, or in the past NewLeadsPlus, CUDL Autosmart
Used Car Inventory Management Solutions You Have Used
HomeNet, vAuto

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Comment Wall (1 comment)

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At 4:11pm on January 9, 2009, Ralph Paglia said…

Welcome to the ADM community! It is great to see a professional of your skill and caliber joining our network of like-minded digital marketing professionals. There is an enormous amount of information within the various Forum discussions, Blog posts, photos, videos and all over this site. And, we are all eager to gain knowledge and insight from your marketing strategies and activities at Northside Ford.

Take a look at one of my latest projects to experiment with dealership based online communities of customers, employees and suppliers:

I would love to get your feedback and impressions... Soon we will be inviting each dealer's database of customers to participate, but we wanted to get each community populated and vetted before inviting existing customers.

Glad you are here!


Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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