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Chad Polk
  • Dallas, TX
  • United States
  • Internet Marketing…
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AutoRevo Blog

The Importance of Branding Your Dealership – Tuesday Tip Video Clip

Branding Your Dealership [VIDEO] Competition is fierce in the automotive industry – and far too many dealers forget the importance of branding. Successfully branding your dealership can make the difference between just barely making it and selling tons of cars. Your branding should be consistent everywhere, with any public-facing element of your dealership. This week’s video talks about dealership branding, and takes a fun look at a dealer who took her branding to the extreme… VIDEO TRANSCRIPT Hey, thanks for joining us for this week’s Tuesday Tip Video Clip. This week we’re going to talk about branding. If I asked you what branding was, what would you say? Some people say it’s how you present yourself to customers. Others say it’s how you promise to serve your customers. Still others say it’s making yourself recognizable to customers. Actually, it’s all of the above – branding is all about how your customers see your dealership. The key is to decide how you want to brand your dealership and stick with it. Your branding should extend to every public face of your dealership – your showroom, your website, your business cards, your advertisements… It’s absolutely important that your branding is consistent everywhere. So let’s take a look at a dealership in the UK that has taken branding to a whole new level. She decided that breaking all the “website rules” would be her branding – and she’s making a killing. Ling’s Cars is in your face from the get go. As one of our team members says, “This website hurts my face.” When you go to, you’re absolutely assaulted. She breaks every rule unapologetically – there’s autoplay music, tons of moving elements, and no clear action […]

The post The Importance of Branding Your Dealership – Tuesday Tip Video Clip appeared first on AutoRevo.

Don’t Get Used by the Pre-Owned Game: Do Keyword Research

Last year in the United States, over 40 million used cars were sold by over 49,000 used car dealers (according to the NIADA). That shows how competitive the used car market is and how important it is to distinguish your dealership from those vying for the same potential customers. Optimizing for the right terms – the terms the customers actually use – could be what keeps your dealership in business. As a dealer, you want to describe your inventory in the best light possible, but overly descriptive words could be detrimental to your dealership if the customer isn’t looking for those same terms. Knowing what the customer is looking for gives a dealer a distinct advantage when optimizing a website to show up higher in search results. Pre-owned vs Used For instance, many dealers like to use the term “pre-owned cars” – it sounds much nicer and has a more positive connotation. According to Google, customers are 45 times more likely to search for “used cars” than “pre-owned cars” – so obviously, you shouldn’t be using that term on your site. Google’s Keyword Planner shows that “pre-owned cars” is searched for 9,900 times a month, which seems like a lot… until you realize that the number is for nation wide searches. Compare that to the term “used cars,” which is searched for 450,000 times a month – that’s where the money is. If your website is focused on selling “pre-owned cars,” you could be missing all the potential leads from customers searching for “used cars.” This would be like starting an oyster business, but only focusing on selling the term “bivalve mollusks.” Technically it’s the same thing, but the customer doesn’t ever use that term […]

The post Don’t Get Used by the Pre-Owned Game: Do Keyword Research appeared first on AutoRevo.

Writing Great Vehicle Descriptions – Tuesday Tip Video Clip

Awesome vehicle descriptions are incredibly important, but we’ve talked about that enough in past videos. Today’s video shares tips on how to write great descriptions quickly and efficiently. If you’ve got great conversational descriptions on your vehicles, you’ll get more leads and sell more cars. A great vehicle description can be the difference between getting a site visitor to call or to just keep on browsing. Our latest video shares helpful tips on how to write great descriptions quickly and efficiently, along with what to avoid writing. You’ll be writing better descriptions immediately after watching, and you’ll be amazed at how easy it is to do! VIDEO TRANSCRIPT: Hi everyone, and welcome to another Tuesday Tip Video Clip. Today, we’re going to talk about vehicle descriptions – not the “why you need them” part, we’ve gone over that enough in the past, and if you still don’t think you need descriptions, you can go on not selling cars or you can go watch our older videos. Today, I want to help you write descriptions faster without sacrificing the quality of what you write. Okay. So you’re sitting at your computer, you just exploded the VIN, and it’s time to write a description about this new vehicle on your lot. Where do you start? Act like you’re describing the car to someone on the phone. They’ve just called and asked you to describe the car in more detail. If it helps, turn on the voice memo app on your phone, hold it up, and say what you’d say to the customer. You can write it down later. Customer: Hi. I was wondering if you could tell me about that sweet car I see on your site. […]

The post Writing Great Vehicle Descriptions – Tuesday Tip Video Clip appeared first on AutoRevo.

Important Thoughts on Google’s Pigeon Update

Two weeks ago, Google rolled out a significant change to the local ranking algorithm. According to their announcement, the new algo uses more of the traditional search ranking signals to provide more useful, relevant, and accurate local search results. Search results have been in utter turmoil since the update, and no one really has any idea what’s going on. Local results disappeared on many queries that used to pull up the map pack, and we’ve seen tons of examples of directory sites showing up as physical locations in the carousel. Google didn’t name the update, but since it was obviously a major change to the algorithm, Barry Schwartz at Search Engine Land came up with the nickname “Pigeon.” Industry experts were quick to call the bad search results “pigeon poo” or “pigeon droppings,” and everyone giggled internally. I get that Barry was trying to stick with the “P” animal names to match Panda and Penguin (cause hey, alliteration’s always awesome). But come on, Search Engine Land – there are SO MANY other options for P-named animals that would have been so much more fitting… But let’s get away from birds and look at some animals that kick a little more butt…

The post Important Thoughts on Google’s Pigeon Update appeared first on AutoRevo.

Stop Making Excuses – Tuesday Tip Video Clip

Stop Making Excuses [VIDEO] When we tell dealers to take more photos, write better descriptions, and create better website content, we always hear excuses about how they don’t have time… Your competitors have the time, so you have to make the time too. Otherwise, the customers will stop calling and they’ll buy from your competitors. Watch our latest Tuesday Tip Video Clip for more insight. VIDEO TRANSCRIPT: Hello again, and welcome to this week’s Tuesday Tip Video Clip. We’re going to talk about something controversial today, and I might upset a few of you, but it needs to be said. If you had an employee that consistently showed up to work 20 minutes late, what would you do? What excuses have you heard? Traffic was really bad… Or I had to take my kids to school… Or my babysitter canceled at the last minute… Or I spilled coffee on my shirt and had to change. Or my husband or wife took too long in the bathroom… or my grandma died. The list of excuses goes on and on. You’ve heard them all by now, right? And what do you say? You might let it slide one time, but if it happens all the time, you’re probably going to fire that employee. So here’s the hard truth: most of you who are watching this video need to be fired. When we tell you to write original content for your website, take enough vehicle photos, and write vehicle descriptions for everything you have in inventory, do you know what we hear most often? Dealers are always quick to tell us, “I don’t have time.” Listen – I understand how busy your life is, especially for small dealerships […]

The post Stop Making Excuses – Tuesday Tip Video Clip appeared first on AutoRevo.

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Chad Polk, President/Chief Executive Officer (CEO), co-founded AutoRevo in December 2003. His technology career began at Buchanan Associates – a 400 employee technology consulting firm in Dallas, Texas – where he interned during college winter break. After concluding his baseball career, he was hired full-time at Buchanan Associates where he advanced steadily through the ranks, with positions such as: web development, product management, consulting at Fortune 500 companies, project management, Microsoft SharePoint Portal Server product specialist, and technical sales director. His assiduous work with Microsoft technologies was a key contributor to Buchanan achieving Microsoft Gold Certified Partner.

While at Buchanan Associates, Chad developed eGiantAuctions in May, 2001. eGiantAuctions was a full-service eBay Motors listing provider for franchise auto dealers in the Dallas/Fort Worth area. As a technologist, he wanted to automate the processes for dealers to list vehicles on eBay Motors to make it easier for the dealers to list vehicles themselves. In December 2003, Polk resigned from his full-time role to transition the AutoRevo vision into a full-time focus.

Chad graduated from Baylor University Hankamer School of Business with a BBA in Management Information Systems and now lives in Dallas, Texas with his wife and three boys. His family has belonged to the Fellowship Church ( since early 2000. Chad is on the board of directors for Dallas Athletes, a 300+ member multisport (triathlon) training group. He is also very active in coaching the youth sports of his children.
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iPhone App Helps Dealers Sell Cars Faster

Posted on October 29, 2009 at 1:02pm 0 Comments

DALLAS, TX – October 29, 2009 – AutoRevo, the premier provider of auto dealer websites and on-demand software for automotive dealerships marketing and selling cars online, today announced the release of AutoRevo Mobile, an application that allows dealers to....

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At 11:19pm on December 18, 2008, Ralph Paglia said…
Done... Check out updated dealer website supplier list.
At 8:53am on December 16, 2008, Chad Polk said…
Jay, I would absolutely want to get on the phone and talk text message marketing and learn about your offering. I'll send you a direct message with contact info to setup a call.

Chad Polk
At 8:41am on December 16, 2008, Jay Handler said…
Thanks for the invite! If there's anything I can do to help you achieve your goals today, don't hesitate to ask. And if it includes using Text Message Marketing...ALL THE BETTER!

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