Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Carl Maeda has not received a gift from an ADM Member
Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see. This mistake is, by far, the most common and sometimes, it drives me insane thinking about it. Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.
This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars. So what am I talking about? I’m talking about…Continue
Our Paid Search team just forwarded this article to me this morning:
It outlines Google's new third-party policy that starts in November 2014. This is a big win for dealers and I'm really glad to see this.
Nobody likes to waste money.
So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land? Most vendors just look for an existing page on the site to send the customer to. Or worse, send the customer to the homepage. Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…Continue