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Carl Maeda
  • Male
  • San Diego, CA
  • United States
  • Autofusion, Inc.
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Carl Maeda's ADM Friends

  • Manny Luna
  • Chris Cachor
  • Kim Essenmacher
  • Big Tom LaPointe

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Carl Maeda's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Carl Maeda commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"When I saw this post, I thought Matt's back from his leave!  But then I realized I saw this video a few months back. Anyway, for local sites (like car dealer websites), links still matter a good deal.  They matter less than 10 years…"
13 hours ago
Carl Maeda posted a blog post

The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.

Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see.  This mistake is, by far, the most common and sometimes, it drives me insane thinking about it.  Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars.  So what am I talking about?  I’m talking about buying traffic…See More
Oct 17
Carl Maeda commented on CDK Global's blog post Are You Getting the Most Out of Your Dealership's Website?
"Alexander, that's great.  We handle our customer's specials in 3 ways. 1. They control and facilitate everything, which means, they send us the ads from their agency. 2. We have direct communication with their agency and the agency…"
Oct 17
Carl Maeda commented on CDK Global's blog post Are You Getting the Most Out of Your Dealership's Website?
"You are right on! By tying everything together, you are getting maximum mileage from your ad campaigns.  You can go even further than the website by integrating your ad campaign into Pay Per Click and other digital advertising to make your…"
Oct 15
Carl Maeda commented on J.D. Rucker's blog post The Pursuit of Mediocrity is YOUR Best Friend
"I love your post! Great outlook on seeing the bright side."
Oct 15
Carl Maeda posted a blog post

Google Adword's New Policy on Management Fees

Our Paid Search team just forwarded this article to me this morning:https://support.google.com/adwordspolicy/answer/6086450?utm_source=partners&utm_medium=email&utm_campaign=policy2.0It outlines Google's new third-party policy that starts in November 2014.  This is a big win for dealers and I'm really glad to see this.The most interesting things are…See More
Oct 15
Carl Maeda commented on Mark Frost's blog post Digital Marketing Mistakes Every Dealership Should Avoid
"Great article.  I visit a lot of dealers and not looking at or understanding the Statistics/Analytics is a big one and something I run up against all the time. "
Oct 14
Carl Maeda commented on Jeffery Sterns's blog post Do You Know How Many Website Visitors You Get Late at Night?
"Great point Jeff!  I agree, you should always have ways to engage your customers no matter what time it is as long as it is cost effective. "
Oct 8
Carl Maeda replied to Heather Gallay's discussion QR Codes - Untapped Potential?
"I was personally surprised by the number of people (as in consumers) that use QR codes. We (skeptically) started out putting QR codes as an image in our Craigslist ads and people actually scan those codes in because they want to transfer the…"
Sep 30
Carl Maeda commented on J.D. Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"I love this post.  You also touch upon a subject that many people forget...  the user's intent.  If the intent is to buy a car on the VDP page, they will find a way to contact you. This is precisely the reason why we build out…"
Sep 28
Carl Maeda replied to Matthew Smolik's discussion Which vendors do you like for Craigslist posting
Sep 25
Carl Maeda commented on Jon Lamb's blog post Blasting Out to Your Database is Silly
"Great post and something all dealers need to think about.  Proper messaging, just like with pretty much all digital marketing is very important.  The more relevant your message is to the recipient's situation, the higher the…"
Sep 22
Carl Maeda posted a blog post

Wasting Money on Pay-Per-Click (PPC)

Nobody likes to waste money.So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks on to…See More
Sep 18
Carl Maeda commented on Manny Luna's blog post Are you Investing in SEO the Warren Buffett Way?
"Great lesson!  I agree, SEO is a long term strategy.  However, I'm curious, how do you know if the investment is paying off? For me, I look at a couple (3 to 4) months worth of data at a minimum.  I then change the view from…"
Aug 30
Carl Maeda commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"Great post and great information.  I like the details you provide.  I know a few dealers that work the service waiting area.  They look for a car with a lot of equity and when you combine that with an incentive, you can usually get…"
Aug 27
Carl Maeda commented on Ken Beam's blog post Service - If you build it, will they really come? Can you attract off-Brand business?
"What makes a big difference for my wife is customer service and the waiting area.  My wife drives a Honda Odyssey and she goes to a Honda dealership farther away specifically because she likes the service and waiting area.  The waiting…"
Aug 26

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Autofusion, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Technology Professional
REQUIRED: Your Business Phone Number
858-270-9444
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.autofusion.com
YOUR Email address for business contacts
carl@autofusion.com

Carl Maeda's ADM Blog

The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.

Posted on October 17, 2014 at 5:47pm 0 Comments

Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see.  This mistake is, by far, the most common and sometimes, it drives me insane thinking about it.  Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.

This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars.  So what am I talking about?  I’m talking about…

Continue

Google Adword's New Policy on Management Fees

Posted on October 15, 2014 at 10:50am 0 Comments

Our Paid Search team just forwarded this article to me this morning:

https://support.google.com/adwordspolicy/answer/6086450?utm_source=partners&utm_medium=email&utm_campaign=policy2.0

It outlines Google's new third-party policy that starts in November 2014.  This is a big win for dealers and I'm really glad to see this.

The…

Continue

Wasting Money on Pay-Per-Click (PPC)

Posted on September 18, 2014 at 5:41pm 0 Comments

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…

Continue

Comment Wall (1 comment)

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At 11:27am on August 22, 2012, Kim Essenmacher said…

Welcome Carl. I am glad that you decided to join the ADM community.

 
 
 

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