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Carl Maeda
  • Male
  • San Diego, CA
  • United States
  • Autofusion, Inc.
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Carl Maeda's ADM Friends

  • Manny Luna
  • Chris Cachor
  • Kim Essenmacher
  • Big Tom LaPointe

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Carl Maeda's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Carl Maeda replied to J.D. Rucker's discussion Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?
"We're seeing the same thing here so I'm curious as well. Out of the dealers I have spoken to or emailed personally, almost all are seeing a decrease in organic traffic and they are looking for something better. One dealer in…"
Feb 12
Carl Maeda commented on Timothy Martell's blog post How Content Generates Sales Through Search
"Great post.  I love the creativity in the oil change example."
Jan 9
Carl Maeda commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Great post and right on!  This is exactly what we preach as well for SEM.  A page that is tailored to: 1. Convey the same message as the ad they clicked on 2. That reinforces the ad's message 3. and has good calls to action that takes…"
Dec 22, 2014
Carl Maeda commented on Timothy Martell's blog post 3 SEO Strategy Twists Dealerships Need to Account For in 2015
"Hello Tim, It sounds like we both have different definitions of SEO.  I define SEO as anything that will help increase your organic rankings in the search engines and in other places like Yelp.  Under my definition, Content Marketing would…"
Dec 4, 2014
Carl Maeda commented on Timothy Martell's blog post 3 SEO Strategy Twists Dealerships Need to Account For in 2015
"Meta Keywords can hurt you... don't use them.  Google ignores it and Bing uses it as a spam gauge. But having good Meta Descriptions can help you in a round about way. Since Google Webmaster Tools shows you impressions and clicks, you can…"
Dec 4, 2014
Carl Maeda commented on Borrell Associates's blog post Auto Advertising: Broadcast, Print Still in the Mix
"Even though we are a digital marketing company, I also highly doubt that most car dealers will put 100% of their ad budget in digital.  If we're talking about leads, you may get cheaper leads on digital but traditional advertising will…"
Nov 18, 2014
Manny Luna commented on Carl Maeda's blog post The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.
"I can’t stress this enough. If you’re using a “set it and forget it” Adwords approach or just “leaving it up to your agency and or vendor to handle”-YOU ARE MISSING OPPORTUNITIES, WASTING MONEY!!"
Nov 1, 2014
Jeff Glackin commented on Carl Maeda's blog post The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.
"I could see charging per ad set then. It would be more justifiable. I realize I am generalizing and I know not all PPC vendors are bad."
Nov 1, 2014
Carl Maeda commented on Carl Maeda's blog post The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.
"Jeff, I agree.  Many PPC vendors don't earn their management fees.  I see mistakes all the time that should be easily caught. The mistake above can easily be caught by running an automated alert. Michael is right on with the PPC…"
Nov 1, 2014
Michael Cirillo commented on Carl Maeda's blog post The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.
"Jeff, I agree and disagree. If the vendor is using a more automated approach to PPC than I don't think the percentage management fee is justified. When my team gets an increased budget to work with, there is a substantial amount of work that…"
Nov 1, 2014
Jeff Glackin commented on Carl Maeda's blog post The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.
"The fees are another thing that drive me crazy. A percentage of your budget is fine but it should have a cap. It seems typical to charge 20% of the budget but is there really more work involved in managing a 5k budget verses a 10k budget? No, there…"
Nov 1, 2014
Jeff Glackin commented on Carl Maeda's blog post The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.
"I think it's very difficult to find a PPC vendor that earns that management fee. It seems a lot of dealerships just blindly throw PPC money at whoever steps up and ask for it. It seems most who offer it have no idea what they are doing. Fair?"
Nov 1, 2014
Carl Maeda commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"Alexander beat me to the punch.  Yes, the user experience matters a great deal.  Not just for SEO, but for marketing you do to drive customers to your website. That's why I can't believe people still blindly send all SEM…"
Oct 29, 2014
Carl Maeda commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"When I saw this post, I thought Matt's back from his leave!  But then I realized I saw this video a few months back. Anyway, for local sites (like car dealer websites), links still matter a good deal.  They matter less than 10 years…"
Oct 24, 2014
Carl Maeda posted a blog post

The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.

Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see.  This mistake is, by far, the most common and sometimes, it drives me insane thinking about it.  Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars.  So what am I talking about?  I’m talking about buying traffic…See More
Oct 17, 2014
Carl Maeda commented on CDK Global's blog post Are You Getting the Most Out of Your Dealership's Website?
"Alexander, that's great.  We handle our customer's specials in 3 ways. 1. They control and facilitate everything, which means, they send us the ads from their agency. 2. We have direct communication with their agency and the agency…"
Oct 17, 2014

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Autofusion, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Technology Professional
REQUIRED: Your Business Phone Number
858-270-9444
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.autofusion.com
YOUR Email address for business contacts
carl@autofusion.com

Carl Maeda's ADM Blog

The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.

Posted on October 17, 2014 at 5:47pm 6 Comments

Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see.  This mistake is, by far, the most common and sometimes, it drives me insane thinking about it.  Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.

This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars.  So what am I talking about?  I’m talking about…

Continue

Google Adword's New Policy on Management Fees

Posted on October 15, 2014 at 10:50am 0 Comments

Our Paid Search team just forwarded this article to me this morning:

https://support.google.com/adwordspolicy/answer/6086450?utm_source=partners&utm_medium=email&utm_campaign=policy2.0

It outlines Google's new third-party policy that starts in November 2014.  This is a big win for dealers and I'm really glad to see this.

The…

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Wasting Money on Pay-Per-Click (PPC)

Posted on September 18, 2014 at 5:41pm 0 Comments

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…

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Comment Wall (1 comment)

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At 11:27am on August 22, 2012, Kim Essenmacher said…

Welcome Carl. I am glad that you decided to join the ADM community.

 
 
 

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