"Great post! I agree on all counts but want to add to:
Social Overload - it is acceptable to post much more than twice a day on Twitter but on other platforms, twice a day is probably the max.
Social Parrot - This is my biggest pet peeve! …"
"It not only saves the prospect time but it let's them know what you, the sales person, does to get ready for the appointment. So hopefully, the prospect will feel guilty about missing the appointment or at least call you to let you know…"
"Thanks Larry, great article!
Your point about Shown Appointments hits the nail on the head! I like the part about incentivizing the prospect and I thought about one more incentive:
Tell the prospect how much work you will do to…"
As someone on the vendor side, when I first interact with a client, one of the things I like to ask is why they chose us and the two answers I get most often are:
1. Someone recommended us And
2. Our sales process was highly tailored…"
"I 100% agree.
The pay-to-play model also made people invest more in understand the more technical aspects involved in social media. I was pretty amazed when a friend of mine that is a social media consultant explained to me some of the things…"
"Hi Tom, no problem.
There are some things you should be aware of using a service like mailchimp.com or strongmail.
Because these services use mail servers that are easily identifiable, spam filters also know when you are sending email…"
"I was talking to a dealer about a month ago and they were telling me that their response rate on their emails increased dramatically after they stripped out all the HTML and almost all their links in their outbound emails. The emails only had…"
"How about having a contest where the internet manager competes for the highest closing rates.
Your Website, SEO and Paid Search brings in leads to your internet manager and its' up to your internet team to close those leads and turn them into…"
"Hi Tyson, my data is limited. We only have a little over a month of data so that makes sense.
The programmer and competitive side of me wants to take a product like LotLinx and optimize its' performance by AB testing the VDP pages. …"
"Has anyone tried LotLinx? If so, what kind of results are you getting?
We are testing LotLinx in a few stores and there are some pros and cons.
The pro is that the lead seems to become a sale at a higher rate but I need more time to verify…"
"Hi Mark, its' more than Valentine's day or Super bowl but what is the dealership really passionate about?
For example, Mike Sullivan (LA Car Guy), is really passionate about the environment and this carries into the dealer…"
"I agree with you Tom and Tom (yeah confusing...) and the system (Google, Social Media, etc) will punish the dealer if customers are not satisfied (since customers may leave reviews)
Manny - Yes, a great sales process seems to be something that is…"
"Great post! This is so right on. I would also like to suggest 2 more rules:
6. Engage Your Users - I've seen so many dealers post away but never engage their users. And then they wonder why nobody Likes them. Social…"
Welcome Carl. I am glad that you decided to join the ADM community.
No comments yet!
Welcome to Automotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.