"Great lesson! I agree, SEO is a long term strategy. However, I'm curious, how do you know if the investment is paying off?
For me, I look at a couple (3 to 4) months worth of data at a minimum. I then change the view from…"
"Great post and great information. I like the details you provide. I know a few dealers that work the service waiting area. They look for a car with a lot of equity and when you combine that with an incentive, you can usually get…"
"What makes a big difference for my wife is customer service and the waiting area. My wife drives a Honda Odyssey and she goes to a Honda dealership farther away specifically because she likes the service and waiting area. The waiting…"
"I was just talking to someone today about how no matter what software or service you have, you won't get 5 star reviews without good customer service.
Fix that or plan on fixing that and then look for a reputation management solution."
"Great post. This is right on the money. Dealership intelligence is the key and that starts with tracking everything. Use tracking numbers, making sure the most important things are logged into your CRM, looking at your…"
"I agree with you 100%.
Educating the dealers helps the vendors that really focus on performance. I have learned a ton during these visits too.... about CRMs, about dealer processes, etc. Its' a two way street and the more…"
"If you can get your sales people trained and bought in, that makes the biggest difference in the world.
Before the customer leaves the lot, make it a point to ask them how their experience was and if they say it was awesome, give them a flyer…"
"Great post! I agree on all counts but want to add to:
Social Overload - it is acceptable to post much more than twice a day on Twitter but on other platforms, twice a day is probably the max.
Social Parrot - This is my biggest pet peeve! …"
"It not only saves the prospect time but it let's them know what you, the sales person, does to get ready for the appointment. So hopefully, the prospect will feel guilty about missing the appointment or at least call you to let you know…"
"Thanks Larry, great article!
Your point about Shown Appointments hits the nail on the head! I like the part about incentivizing the prospect and I thought about one more incentive:
Tell the prospect how much work you will do to…"
As someone on the vendor side, when I first interact with a client, one of the things I like to ask is why they chose us and the two answers I get most often are:
1. Someone recommended us And
2. Our sales process was highly tailored…"
"I 100% agree.
The pay-to-play model also made people invest more in understand the more technical aspects involved in social media. I was pretty amazed when a friend of mine that is a social media consultant explained to me some of the things…"
"Hi Tom, no problem.
There are some things you should be aware of using a service like mailchimp.com or strongmail.
Because these services use mail servers that are easily identifiable, spam filters also know when you are sending email…"
"I was talking to a dealer about a month ago and they were telling me that their response rate on their emails increased dramatically after they stripped out all the HTML and almost all their links in their outbound emails. The emails only had…"
"How about having a contest where the internet manager competes for the highest closing rates.
Your Website, SEO and Paid Search brings in leads to your internet manager and its' up to your internet team to close those leads and turn them into…"
Welcome Carl. I am glad that you decided to join the ADM community.
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