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Carl Maeda
  • Male
  • San Diego, CA
  • United States
  • Autofusion, Inc.
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Carl Maeda's ADM Friends

  • Manny Luna
  • Chris Cachor
  • Kim Essenmacher
  • Big Tom LaPointe

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Carl Maeda's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Carl Maeda commented on J.D. Rucker's blog post Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?
"Thanks for the shout out Alex! "
7 hours ago
Carl Maeda commented on J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
"I agree Alex, That's why A/B testing of everything, including landing pages, is very important.  This way, we let the data decide what works. "
7 hours ago
Carl Maeda commented on J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
"Great article JD! You should also consider the actual ad itself.  The Ad is just as important as the keyword.  The ad could help filter out intents if multiple intents exist for a keyword and it could also help people decide which ad they…"
yesterday
Carl Maeda commented on J.D. Rucker's blog post Calling Out the Vendor Who Said Links Don't Work for SEO...
"I can see your frustration.  It really chaps my hide too when competitors outright lie about what works and what doesn't. "
Jun 15
Carl Maeda commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"Exactly.  100% agree.  Even if it costs more to do this, I'd bet the conversion rate is much higher than sending traffic to an existing page on the site."
May 28
Carl Maeda commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"I completely agree!  Specialized landing pages convert better than even sending traffic to the SRP or VDP.  The key is to have consistent messaging.  Someone clicking on your ad, email or whatever must be sold on the messaging. …"
May 28
Carl Maeda commented on Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
"This is exactly the same thing we advocate for PPC. Why pay to bring someone to your site if you're not going to invest the time and energy to increase the chances of turning the user into a lead? I also have one more thing to add…"
Apr 17
Carl Maeda liked J.D. Rucker's blog post Why Search and Social are so Closely Tied Together (and why they're not)
Apr 13
Carl Maeda commented on J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
"Great post!  Especially #3.  The proof is in the pudding.  You should also look at organic leads too.  Unless your goal is exposure, driving a ton of organic traffic is worthless if your organic leads (form leads, phone calls,…"
Apr 3
Carl Maeda replied to J.D. Rucker's discussion Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?
"We're seeing the same thing here so I'm curious as well. Out of the dealers I have spoken to or emailed personally, almost all are seeing a decrease in organic traffic and they are looking for something better. One dealer in…"
Feb 12
Carl Maeda commented on Timothy Martell's blog post How Content Generates Sales Through Search
"Great post.  I love the creativity in the oil change example."
Jan 9
Carl Maeda commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Great post and right on!  This is exactly what we preach as well for SEM.  A page that is tailored to: 1. Convey the same message as the ad they clicked on 2. That reinforces the ad's message 3. and has good calls to action that takes…"
Dec 22, 2014
Carl Maeda commented on Timothy Martell's blog post 3 SEO Strategy Twists Dealerships Need to Account For in 2015
"Hello Tim, It sounds like we both have different definitions of SEO.  I define SEO as anything that will help increase your organic rankings in the search engines and in other places like Yelp.  Under my definition, Content Marketing would…"
Dec 4, 2014
Carl Maeda commented on Timothy Martell's blog post 3 SEO Strategy Twists Dealerships Need to Account For in 2015
"Meta Keywords can hurt you... don't use them.  Google ignores it and Bing uses it as a spam gauge. But having good Meta Descriptions can help you in a round about way. Since Google Webmaster Tools shows you impressions and clicks, you can…"
Dec 4, 2014
Carl Maeda commented on Borrell Associates's blog post Auto Advertising: Broadcast, Print Still in the Mix
"Even though we are a digital marketing company, I also highly doubt that most car dealers will put 100% of their ad budget in digital.  If we're talking about leads, you may get cheaper leads on digital but traditional advertising will…"
Nov 18, 2014
Manny Luna commented on Carl Maeda's blog post The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.
"I can’t stress this enough. If you’re using a “set it and forget it” Adwords approach or just “leaving it up to your agency and or vendor to handle”-YOU ARE MISSING OPPORTUNITIES, WASTING MONEY!!"
Nov 1, 2014

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Autofusion, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Technology Professional
REQUIRED: Your Business Phone Number
858-270-9444
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.autofusion.com
YOUR Email address for business contacts
carl@autofusion.com

Carl Maeda's ADM Blog

The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.

Posted on October 17, 2014 at 5:47pm 6 Comments

Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see.  This mistake is, by far, the most common and sometimes, it drives me insane thinking about it.  Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.

This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars.  So what am I talking about?  I’m talking about…

Continue

Google Adword's New Policy on Management Fees

Posted on October 15, 2014 at 10:50am 0 Comments

Our Paid Search team just forwarded this article to me this morning:

https://support.google.com/adwordspolicy/answer/6086450?utm_source=partners&utm_medium=email&utm_campaign=policy2.0

It outlines Google's new third-party policy that starts in November 2014.  This is a big win for dealers and I'm really glad to see this.

The…

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Wasting Money on Pay-Per-Click (PPC)

Posted on September 18, 2014 at 5:41pm 0 Comments

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…

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Comment Wall (1 comment)

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At 11:27am on August 22, 2012, Kim Essenmacher said…

Welcome Carl. I am glad that you decided to join the ADM community.

 
 
 

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