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Byron Tyers
  • Male
  • Toronto, ON
  • Canada
  • Wellington Consulting Inc
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REQUIRED: Name of Your Dealership, Business or Organization:
Wellington Consulting Inc
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, OEM Marketing Professional - Tier 1, Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
1-Acura, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 13-Ford, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 21-Kia, 25-Lincoln, 29-Mazda, 33-Nissan, 38-Scion, 40-Subaru, 43-Toyota, 46-Volkswagen, 47-Volvo
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Experienced in direct mail marketing solutions (approximately 900,000 pieces annually), email marketing solutions (700,000 unique emails annually), print to web strategies, customer retention strategies, trends analysis, database management (familiar with a variety of DMS).
"What will YOU contribute to the ADM Community?"
I'm always looking to make improvements to increase efficiency, both in our own business' end and in our clients' processes. Using (mostly FREE) programs and solutions available, this can be done very inexpensively. Making things easier at a very low cost is a lot of fun.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
Not Applicable
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
ADP, Reynolds ERA, OTHER
Used Car Inventory Management Solutions You Have Used
Not Applicable

Byron Tyers's ADM Blog

Fixed Operations Marketing Strategies for Tire Change Season?

Posted on September 4, 2015 at 12:25am 0 Comments

The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.

This seasonal rush can lead to disorganization in Service Departments. More specifically, it can…


Using a heatwave to your Service Department marketing advantage

Posted on July 30, 2015 at 6:08am 0 Comments

The heat in Ontario is up, which is where we primarily support dealer clients.

It’s every driver’s worst nightmare to have their air conditioning stop working during an August commute to work in temperatures pushing 35ºC.

Using the recent heatwave to our advantage,…


1 Simple Change For Improved Automotive Landing Page Conversions

Posted on June 3, 2015 at 9:00am 0 Comments

In late April, we looked into tactics that would help boost a Honda client’s Service Appointment landing page’s…


Is Your Dealership’s Online Communication Strategy Driving Customers Away?

Posted on April 2, 2015 at 1:00pm 0 Comments

In 2015, your dealership’s online communication strategy is more important than ever. This year at Wellington Consulting Inc., 100% of our marketing campaign communications will utilize electronic channels. We strongly encourage dealerships to become increasingly focused on collecting email addresses of customers after vehicle delivery and during the maintenance service checkout process. Email provides an efficient and…


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