"I know, I have been saying the entire time that the issue is with the ad copy not the bid on terms."
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Bryan Brooks
- Mesquite, TX
- United States
- Turn Key Events
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Bryan Brooks replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......Bryan Brooks replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name......."Hmmm, never had any issues adding dealer names to the list before. Regardless it goes against comparative advertising guidelines that call for you to compare yourself to competitor to be allowed to use their name and or logo in ad copy not be held…"
Bryan Brooks replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name......."I'll e-mail!"
Bryan Brooks replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name......."1. I have stipulated 2X now that they or their PPC provider need's to proactivly put them on the Tradmarked term list.
2. As their legal DBA is Douglas VW / Douglas Volkswagen the answer is yes they own the rights to that name however under…"
Bryan Brooks replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name......."Britt, the 2nd ad Douglas VW is used in the actual ad copy by competitor Open Road VW Bridgewater to directly influence adrank and thus quality score in a fraudulent manner in which they have no permission from trademark owner, how do you not see…"
Bryan Brooks replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name......."Carl is correct here, if Google detects no direct malicious intent in their ad audit process I.E. using the term in ad copy with different context than term then usually they will let this one slide but often with an "Approved (Limited)"…"
Bryan Brooks replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name......."Ken,
Little bit of bad advice as a good PPC provider would tell you to protect yourself and how to do so. Using the name of a competitor in ad copy is an issue, in fact it was big enough for several cease and desists to be sent out from the legal…"
ASHOK DILAWRI left a comment for Bryan Brooks"Brian, Your comment below: Thanks, for the Kool, that was a proud moment taking control of every ad on their Name as search term! I actually built a full on wordpress website for each new model of vehicle using the dealertrend plugin for inventory…"
Bryan Brooks commented on Ralph Paglia's blog post Which Review and Ratings Sites Should My Car Dealership Use?"Thanks, for the Kool, that was a proud moment taking control of every ad on their Name as search term! I actually built a full on wordpress website for each new model of vehicle using the dealertrend plugin for inventory to be able to pull that off…"
Bryan Brooks commented on Ralph Paglia's blog post Which Review and Ratings Sites Should My Car Dealership Use?"Correct, I am not a fan of dealerrater, no need for them after July 21 2011 if you have a strong organic and ORM presence to begin with. They haven't marketed themselves (think Cars.com or TrueCar branding strategies) to be a big enough brand…"
Bryan Brooks commented on Ralph Paglia's blog post Which Review and Ratings Sites Should My Car Dealership Use?"Don't know him personally but our departments went head to head for a while there. Ahhh...... memories!"
Bryan Brooks commented on Ralph Paglia's blog post Which Review and Ratings Sites Should My Car Dealership Use?"And this little review site called Google!"
Bryan Brooks commented on Ralph Paglia's blog post Which Review and Ratings Sites Should My Car Dealership Use?"Slight hole in your logic also, you forgot this 1 review site they are on.... The review site they sell their cars on!"
Bryan Brooks commented on Ralph Paglia's blog post Which Review and Ratings Sites Should My Car Dealership Use?"Great, I ran Trophy Nissan's internet department. The #1 Nissan Dealer in Dallas, Texas, South West Region and #3 in the US while being #1 in the US in CPOV. My internet dept I ran had 17 people in it and sold 250-350 cars depending on the…"
Bryan Brooks commented on Ralph Paglia's blog post Which Review and Ratings Sites Should My Car Dealership Use?"It's actually really simple to see the impact that customer reviews play in obtaining new clients especially if you manage SEO. Just go back and look at the historical data relating to analytics back in July 2011 and see what happened when…"
Bryan Brooks replied to Kilane Horn's discussion Can someone explain to me the rationale behind the several websites offered by TK Carsites?"I'm pretty sure it was all about POD when that was the popular acronym of the month ...... but that ship has long sailed as far as "Power of 5" being a viable website SEO strategy. I agree with you as Dealer.com and Dealeron providing…"
ADM Profile Information
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- Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
- The Cobalt Group, Dealer.com, Dealerskins, Izmocars, TK Carsites, DealerFire, VinSolutions.com
- INTERNET LEAD Suppliers You Have Experience Using
- Dealix, Autobytel, AutoUSA, iMotors, Reply, Automotive.com, CarLoans.com, Cars.com NewLeadsPlus, CarsDirect.com, CUDL Autosmart, Customer Funding, DealerLink, Next Phase media
- DEALER MANAGEMENT SYSTEM (DMS) You use
- ADP
- Used Car Inventory Management Solutions You Use
- HomeNet, AAX, vAuto, vinSolutions, InventoryPro (DealerTrack), eCarList, FirstLook
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Bryan Brooks's ADM Blog
Carmax / Google Screwing Used Car Dealers !!! Or Honest Mistake ???
Posted on December 24, 2011 at 11:00am 12 Comments 2 Likes
As an Internet Sales Director who utilizes Adword Campaigns to drive traffic to my site I am constantly searching my own keywords to learn what my competition is doing . Recently I was going over my "Used" keywords and kept noticing a trend regarding Carmax and how they were the only "Dealer" whose Ads contained a star rating base on Google reviews that was not tied to a specific place page . Intrigued by this I decided to delve in further and what I found bothers me to my core and…
ContinueComment Wall (2 comments)
- At 5:21am on June 6, 2014, ASHOK DILAWRI said…
Brian,
Your comment below:
Thanks, for the Kool, that was a proud moment taking control of every ad on their Name as search term! I actually built a full on wordpress website for each new model of vehicle using the dealertrend plugin for inventory to be able to pull that off…"
Would you be able to send me the link to word press site?
Thanks, ashok.dilawri@dilawri.net
- At 4:25pm on January 24, 2012,
Ken Beam said… Thanks for adding me as a "Friend" Bryan........ I certainly appreciate it. Ken-
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