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Bruce Thompson
  • 59, Female
  • Dallas, TX
  • United States
  • RedBumper, LLC
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RedBumper, LLC
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Technology Professional, Dealership Solution Provider
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Bruce Thompson, Founder/CEO of RedBumper, began his journey in technology in 1999 when he founded CyberXpo. For Thompson, this was a world-class technology education with over 4.5 million monthly users accessing the site. He was intimately familiar with the automotive industry having been in the business for a decade prior to starting CyberXpo. CyberXpo was sold in May of 2001 and he immediately began to focus on the auto industry. In September 2001 he started American Auto Exchange (AAX) Thompson is credited for creating and pioneering the modern day inventory tools that are broadly used in dealerships across the United States. When AAX was acquired by JM Family Solutions in 2005 it was the management tool of choice for 4 out of the top 5 largest dealer groups in the country. Thompson is once again introducing revolutionary tools to the industry with the launch of RedBumper, which offers tools and efficiencies that are far beyond anything available on the market today.
"What will YOU contribute to the ADM Community?"
Helping dealers improve inventory management and be more profitable

Bruce Thompson's ADM Blog

RedBumper’s New Service Drive & Sales History Equity Tools Provide Lucrative Used Vehicle Inventory Source for Auto Dealers

Posted on May 21, 2012 at 6:58am 0 Comments

Dallas, TX –May 21, 2012RedBumper, (, a new breed automotive inventory management company, today announced the release of an entire suite of Service Drive and Sales Equity tools for its dealers, SmartDrive. SmartDrive very efficiently allows a dealer to identify in real-time customers coming through their service drive that are in a…


The Race to the Top then Race to the Bottom! What a vicious cycle!

Posted on March 27, 2012 at 1:00pm 0 Comments

There are used vehicle stocking tools on the market today that are predominantly based on market driven analytics.  A fundamental flaw and conflict of interest, is that by using these recommendations, they are telling all their dealers in the same market to go target the same vehicles at auction.  Since at least one of these companies is owned by the largest automotive auction house in the country, it is easy to understand why they'd be advising to buy these recommended…


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