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Bruce Polkes
  • Male
  • Thousand Oaks, CA
  • United States
  • IntellaCar
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Bruce Polkes's ADM Friends

  • Jason Graciano
  • Ronda Miller
  • Daymond Decker
  • Ralph Paglia

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Bruce Polkes's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Bruce Polkes shared Josh Vajda's video on Facebook
Dec 11, 2013
Bruce Polkes commented on Josh Vajda's video
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Two Must Have Videos in Your 2014 Marketing Plan

"Josh, you are right on.  I especially like your emphasis on personalized videos that create a personal connection. It's a great way to turn cold technology into a warm connection. We see it working really well. it's even stronger if…"
Dec 11, 2013
Bruce Polkes commented on Ralph Paglia's video
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Rick Case Honda Sales Meeting: Richard Bustillo on Reputation Management

"Richard sure knows how to fire up his team!  He keys in on reputation management, creating Raving Fans and using iPads. Love his strong leadership and vision!"
Aug 21, 2012
Bruce Polkes posted a status
"Richard Bustillo at Rick Case Honda sure knows how to fire up troops & create Raving Fans. Great intro to IntellaCar! http://ning.it/NikKKw"
Aug 21, 2012
Bruce Polkes commented on Jim Radogna's blog post Transparency is Not a Dirty Word
"Trust and transparency are the foundation of real-world relationships - why should this be any different?  Especially in today's world where customers have so much information at their fingertips (smartphones, tablets) it's easy to…"
May 14, 2012
Bruce Polkes commented on Kurt Kubicki's blog post 3 ‘Must’ Benefits of Mobile CRM
"Hi Joel, thanks for your question.  It's such a fast-moving trend that many are seeing the potential and jumping right in. But it's even better when there are clear examples of success.  Forgive me for mentioning our…"
May 14, 2012
Bruce Polkes commented on Richard J Bustillo's video
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Richard Bustillo on Customer Retention - Automotive Management Minute

"Unbeatable customer focus and amenities beyond belief.  Now THAT's leadership. Way to go!"
May 10, 2012
Bruce Polkes commented on Ralph Paglia's blog post Dealership Experience Key To Optimizing Car Sales: Research Report
"Great that there's so much focus on the dealership experience -- a key differentiating factor. Interesting that this article talks about the importance for older buyers.  Other research finds similar desires for younger buyers:  Gen Y…"
May 8, 2012
Bruce Polkes commented on Richard J Bustillo's video
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Richard Bustillo on Reputation Management - Automotive Management Minute

"Thanks for another insightful principle, Richard.  Your philosophy is right on point and the execution at your dealership by you and your team carries it through. I love the way you combine the "old world" foundation of Customers…"
May 2, 2012
Bruce Polkes commented on Brian Pasch's blog post Is Your Ego Limiting The Success Of Your Dealership?
"I like Keith's Pirate analogy. You "Rrrrrr" right! We all know some dealerships who are trying to do things right and follow the proposed approaches.  Wish they could be used as shining examples and let's take the focus off…"
May 1, 2012
Bruce Polkes commented on Brian Pasch's blog post Is Your Ego Limiting The Success Of Your Dealership?
"Excellent points Brian. You either grow or die, and having an attitude about growing and empowering your people makes all the difference. Many world class organizations push people to hire those smarter than yourself and reward people for training…"
Apr 30, 2012
Bruce Polkes commented on Kurt Kubicki's blog post 3 ‘Must’ Benefits of Mobile CRM
"Right on the money, Kurt! Putting mobile tools like CRM in the hands of your sales team empowers them wherever and whenever they need it. Importantly, while there are many dealership benefits to this when done correctly, there are…"
Apr 24, 2012
Bruce Polkes commented on Richard J Bustillo's video
Apr 9, 2012
Bruce Polkes commented on Rob Fontano's blog post The Digital Dealer pt. 2 – The Transparency Fallacy; It’s Not About Price!
"Excellent thread -- you are all right on the money. Marc, I agree that we have to provide the tools and guidance to help dealers sell the value and differentation (as Michael pointed out "We need to sell the product, dealership benefits…"
Apr 6, 2012
Jason Graciano and Bruce Polkes are now friends
Mar 27, 2012
Bruce Polkes commented on Richard J Bustillo's video
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Richard Bustillo on Trade-In Appraisals

"Good question, Josh.  Openness and transparency are what wins!"
Mar 23, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
IntellaCar
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Supplier, OEM Supplier, Dealership Solution Provider
REQUIRED: Your Business Phone Number
8052415000
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.IntellaCar.com
YOUR Email address for business contacts
brucepolkes@intellacar.com
Select All franchises/brands you are associated with
-Acura..., -BMW..., -Honda..., -Lexus..., -Toyota..., -Used Cars...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Experienced and successful at providing new insights and solutions for the auto industry. Research, strategies, technology and online development. Ability to synthesize things in new ways -- others are continually impressed.
What will YOU contribute to the ADM Community?
I've always been a car guy, passionate about the emotion, technology and the dream that is a "car". With a classical marketing background, I bring a disciplined combination of strategy and creativity to my love for the industry. Check out my latest innovation!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.bmwofbeverlyhills.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.bimmerfest.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.edmunds.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/intellacar
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/pages/IntellaCar/131160056936747
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/IntellaCarVideos
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable, Not Applicable...

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