"Josh, you are right on.
I especially like your emphasis on personalized videos that create a personal connection. It's a great way to turn cold technology into a warm connection. We see it working really well. it's even stronger if…"
"Trust and transparency are the foundation of real-world relationships - why should this be any different? Especially in today's world where customers have so much information at their fingertips (smartphones, tablets) it's easy to…"
"Hi Joel, thanks for your question. It's such a fast-moving trend that many are seeing the potential and jumping right in. But it's even better when there are clear examples of success. Forgive me for mentioning our…"
"Great that there's so much focus on the dealership experience -- a key differentiating factor. Interesting that this article talks about the importance for older buyers. Other research finds similar desires for younger buyers: Gen Y…"
"Thanks for another insightful principle, Richard. Your philosophy is right on point and the execution at your dealership by you and your team carries it through. I love the way you combine the "old world" foundation of Customers…"
"I like Keith's Pirate analogy. You "Rrrrrr" right!
We all know some dealerships who are trying to do things right and follow the proposed approaches. Wish they could be used as shining examples and let's take the focus off…"
"Excellent points Brian. You either grow or die, and having an attitude about growing and empowering your people makes all the difference. Many world class organizations push people to hire those smarter than yourself and reward people for training…"
"Right on the money, Kurt! Putting mobile tools like CRM in the hands of your sales team empowers them wherever and whenever they need it. Importantly, while there are many dealership benefits to this when done correctly, there are…"
"Excellent thread -- you are all right on the money. Marc, I agree that we have to provide the tools and guidance to help dealers sell the value and differentation (as Michael pointed out "We need to sell the product, dealership benefits…"
ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
Experienced and successful at providing new insights and solutions for the auto industry. Research, strategies, technology and online development. Ability to synthesize things in new ways -- others are continually impressed.
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
I've always been a car guy, passionate about the emotion, technology and the dream that is a "car". With a classical marketing background, I bring a disciplined combination of strategy and creativity to my love for the industry. Check out my latest innovation!
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
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