"Excellent article, Brian. We have seen this same counterproductive strategy from OEMs in other industries, and it's rarely beneficial. It's bad enough that competing car OEMs and services like Edmunds, et. al. can grab Top 3…"
Thank you for doing this research and surfacing this issue. These are egregious examples of copyright infringement and SEO malpractice (not unique to the auto industry BTW); and I hope dealers take note and review their websites and social…"
"Good points, Ketty (and Amanda). Bing's share of the search engine pie is increasing; and in addition to Yahoo! search, Bing is the search engine for Facebook. So paying attention to Bing SEO in your personal FB profile, Facebook…"
"Bruce - Regarding the use of Groupon by Auto Dealers, I believe it is up to dealers and those of us supplying dealers with marketing services to figure out the best way to take advantage of the Groupon "Platform" for the benefit of the…"
"Great advice, Paul. Cars are inherently photogenic, and videos really show them off well.
In addition to posting videos on their websites, dealers should also post these on YouTube and other popular video sites. Search engines…"
"Well, a mobile app may be more functional; but you have to write and maintain separate versions for every type of mobile device: iPhone, iPad, webOS, and every different flavor of Android device. That's a lot of work; and after the…"
"What's amazing to me is how much GM spends on print -- $655 million, more than 30%. Hard to imagine they're getting much bang for their buck there.Interesting that Nissan is making such a a big online push. I wonder if this is…"
Bruce - Regarding the use of Groupon by Auto Dealers, I believe it is up to dealers and those of us supplying dealers with marketing services to figure out the best way to take advantage of the Groupon "Platform" for the benefit of the dealership.
Welcome to ADM. Looks like an interesting product you have. Please update your profile picture when you have a chance.
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