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Bruce McFarland
  • Austin, TX
  • United States
  • Semantic Advantage, Inc.
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  • Ralph Paglia

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Marketing Messages: Social Media vs. TV

Started May 3, 2011 0 Replies

One aspect of automotive marketing on TV that has not shown up (as much) in social marketing is the focus on pricing…Continue

Tags: advertising, tv, marketing, social

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Bruce McFarland's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Bruce McFarland commented on Brian Pasch's blog post The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
"So what's to stop Acura dealers from paying affiliate marketers to drive traffic to their sites? Affiliates are not bound by the Acura SEM restrictions."
Mar 26
Bruce McFarland commented on Brian Pasch's blog post The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
"Excellent article, Brian.  We have seen this same counterproductive strategy from OEMs in other industries, and it's rarely beneficial.  It's bad enough that competing car OEMs and services like Edmunds, et. al. can grab Top 3…"
Mar 25
Bruce McFarland commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"Tim, Thank you for doing this research and surfacing this issue. These are egregious examples of copyright infringement and SEO malpractice (not unique to the auto industry BTW); and I hope dealers take note and review their websites and social…"
Jan 15
Bruce McFarland commented on Ketty Colom's blog post Bing and Yahoo SEO
"Ketty -- I was referring to Amanda's original post on Marketing Profs you cited -- http://www.mpdailyfix.com/seo-for-bing-and-yahoo-is-it-really-worth-the-effort/"
Oct 4, 2012
Bruce McFarland commented on Ketty Colom's blog post Bing and Yahoo SEO
"Good points, Ketty (and Amanda).  Bing's share of the search engine pie is increasing; and in addition to Yahoo! search, Bing is the search engine for Facebook.  So paying attention to Bing SEO in your personal FB profile, Facebook…"
Oct 3, 2012
Bruce McFarland and Ralph Paglia are now friends
Jul 13, 2011
Ralph Paglia left a comment for Bruce McFarland
"Bruce - Regarding the use of Groupon by Auto Dealers, I believe it is up to dealers and those of us supplying dealers with marketing services to figure out the best way to take advantage of the Groupon "Platform" for the benefit of the…"
Jul 12, 2011
Bruce McFarland commented on Paul Potratz's blog post What can video do for your dealership
"Great advice, Paul.  Cars are inherently photogenic, and videos really show them off well.   In addition to posting videos on their websites, dealers should also post these on YouTube and other popular video sites.  Search engines…"
Jul 9, 2011
Bruce McFarland liked Paul Potratz's blog post What can video do for your dealership
Jul 9, 2011
Bruce McFarland commented on Stan Bradbury's blog post Mobile Web Browser vs. Mobile Applications
"Well, a mobile app may be more functional; but you have to write and maintain separate versions for every type of mobile device: iPhone, iPad, webOS, and every different flavor of Android device.  That's a lot of work; and after the…"
Jun 30, 2011
Bruce McFarland replied to Daymond Decker's discussion How does your OEM spend their ad dollars, you might be surprised.
"Excellent points.  There's no reason to do marketing without ROI, although sometimes it's hard to measure.   But <a href=”https://www.semantic-ad.com/Social_Marketing_FB_Ads.html”><b>social…"
Jun 23, 2011
Bruce McFarland replied to Daymond Decker's discussion How does your OEM spend their ad dollars, you might be surprised.
"What's amazing to me is how much GM spends on print -- $655 million, more than 30%.  Hard to imagine they're getting much bang for their buck there.Interesting that Nissan is making such a a big online push.  I wonder if this is…"
Jun 22, 2011
Bruce McFarland and Justin Braun are now friends
Jun 14, 2011
Bruce McFarland replied to Justin Braun's discussion What is the best business advice you have ever received?
"Best advice I ever received:   "Don't assume customers want what we want, know what we know, or use the same language we do."    Wish I'd learned this sooner and remembered it more often.   Bruce…"
Jun 3, 2011
Bruce McFarland replied to Ralph Paglia's discussion Domain Solicitation Emails: Dealer Offer Investigation
"I understand.  Didn't realize you were going to leave SocialDealers.com empty and just redirect to another site.  Still might be worthwhile, but you'd attract a lot more traffic (and creds with Google) if you populated…"
Jun 1, 2011
Bruce McFarland replied to Ralph Paglia's discussion Domain Solicitation Emails: Dealer Offer Investigation
"I think you got a good deal here, Ralph.  That's a pretty useful domain name for $148.   Interestingly it doesn't come up in a Google search for 'social car dealers' (might take a while for the site to get re-indexed…"
May 30, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Semantic Advantage, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Advertising Agency, Marketing Services Provider
REQUIRED: Your Business Phone Number
(512) 799-7350
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.Semantic-Ad.com
YOUR Email address for business contacts
info@Semantic-Ad.com
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Website development, search engine optimization SEO, search engine marketing SEM and social marketing to enhance website traffic and sales leads.
What will YOU contribute to the ADM Community?
Auto dealers can increase sales with an integrated program of SEO, SEM and social marketing. This will increase website traffic, qualified sales leads and customer satisfaction.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.lexusofaustin.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.carspace.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/#!/SemanticAd
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/home.php#!/pages/Semantic-Advantage-Inc/140...
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/watch?v=MBAMv462E60
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
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DEALER MANAGEMENT SYSTEM (DMS) You use
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Not Applicable

Comment Wall (2 comments)

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At 6:23pm on July 12, 2011, Ralph Paglia said…
Bruce - Regarding the use of Groupon by Auto Dealers, I believe it is up to dealers and those of us supplying dealers with marketing services to figure out the best way to take advantage of the Groupon "Platform" for the benefit of the dealership.
At 10:26pm on April 4, 2011, Scott Falcone said…

Bruce,

 

Welcome to ADM. Looks like an interesting product you have. Please update your profile picture when you have a chance.

 

Scott

 
 
 

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