Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

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Bruce Gibson's ADM Friends

  • Seth Marshall
  • Charles Sectish
  • Timothy Martell
  • Joel Richards
  • Jessie Devlin
  • Tom DellaCroce
  • Mike Cronin
  • Ron Jackson
  • Tony Guarnaccia
  • Matt Lamoureux
  • Tom Raines
  • Ralph Paglia
 

Bruce Gibson's ADM Profile page

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Latest ADM Activity - Click "More" at bottom!

Jessie Devlin and Bruce Gibson are now friends
Jun 6, 2012
Susan Burgess commented on Bruce Gibson's blog post Why Internet and Showroom Customers are Different- And How to Treat Them Differently
"Quit with the "differences" rather than the "similarities"!!!! A shopper is a shopper, is a customer is a customer, is a buyer is a buyer....whether they research online, in a magazine, by fax or whatever...tell me- how is your…"
Dec 4, 2009
Bruce Gibson posted a blog post

Why Internet and Showroom Customers are Different- And How to Treat Them Differently

Internet customers are similar to showroom customers in that they are looking for information at all times in the buying process. We all know how to sell cars using a consultative approach, so in this way any experienced lot salesperson with writing abilities should have no problem dealing with internet customers.However, too often dealers believe the equation stops there. Unfortunately there are several key differences all dealers must consider when developing an internet sales strategy. While…See More
Dec 4, 2009
Bruce Gibson joined Automotive Social Marketing's group
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Public Relations Best Practices

For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
Nov 24, 2009
Bruce Gibson was featured
Sep 21, 2009
Ralph Paglia left a comment for Bruce Gibson
"Bruce - Thank you for the comment, and welcome to our little 2,700+ member community of car people! Based on Mike Cronin's comment, I am eager to see you share some of your strategies and tactics with the ADM Community. We are glad to have you…"
Sep 21, 2009
Mike Cronin left a comment for Bruce Gibson
"Welcome aboard Bruce...I'm glad to see you've joined...your inner knowledge of the BDC and Internet Departments will be refreshing!"
Sep 21, 2009
Bruce Gibson joined Jason Parman's group
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Internet Sales Samurai

This is a group that I created for everyone that would like to share their automotive internet sales knowledge to the ADM community.
Sep 21, 2009
Bruce Gibson joined Christian V. Fackrell's group
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Crazy "Car Biz" Closers

What's the craziest lines or stories you've ever heard in a dealership to close the deal? Come on now, this is the car biz after all!
Sep 21, 2009
Bruce Gibson joined Will Fleiss's group
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Search Engine Optimization (SEO) Best Practices

The purpose of this group is to discuss and answer questions about search engine optimization in order to teach car dealers and automotive sales professionals seo tips that can help improve organic search rankings and drive highly qualified traffic.
Sep 21, 2009
Bruce Gibson joined Philip Zelinger's group
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Dealer Consultants

Primary role of members is to evaluate current technologies, selling systems and integrated processes for their dealer clients. Internet is key but, anything in the real or virtual world that sells more cars or service are areas of responsibility!See More
Sep 21, 2009
Bruce Gibson joined Ralph Paglia's group
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Social Marketing Reputation Management

This group is for ADM members who want to learn about and share best practices involving Automotive Social Media Marketing and Reputation Management.See More
Sep 21, 2009
Bruce Gibson updated their profile
Sep 21, 2009

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Spark Internet Sales
Location
Shrewsbury, Ma
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Consultant, Technology Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
(508)768-5326
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.sparkinternetsales.com
YOUR Email address for business contacts
bgibson@sparkinternetsales.com
Select All franchises/brands you are associated with
Acura, Aston Martin, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, Fisker, Ford, GMC, Honda, Hummer, Hyundai, Infiniti, Isuzu, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lexus, Lincoln, Lotus, Maserati, Maybach, Mazda, Mercedes-Benz, Mercury, MINI, Mitsubishi, Nissan, Pontiac, Porsche, Rolls-Royce, Saab, Saturn, Scion, Smart, Subaru, Suzuki, Tesla, Toyota, Volkswagen, Volvo
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Spark Internet Sales is a company that was born in response to the transitioning Auto Industry. Our years of successful experience working in Internet Sales on the inside of dealerships have given us a specific expertise that enables us to provide incredible value to our customers.

While most vendors didn't start by working inside the dealership, we understand your unique goals and challenges precisely.

Our mission is to help you maximize your internet operation in whatever way works best for you. Since all dealerships handle Internet Sales differently, we have an array of solutions to increase volume, gross, and customer satisfaction.

Please visit our Services section to learn more about how we can help you maximize your Automotive Internet Operations.
What will YOU contribute to the ADM Community?
After spending years working in and running Internet Departments in several dealerships, I noticed that dealers struggle with the internet- with determining the right way to structure the department, with how and where to spend their money, and with how to create the right checks and balances to ensure they're getting their money's worth. As I moved up the ladder, eventually running the BDC for the second largest Honda dealer in New England, I realized that I was hired and paid solely for my knowledge. After a few hours each day of doing strategic work and training, I became an overpaid BDC representative. Frankly, I knew there had to be a better way. Spark Internet Sales is that better way. We provide that crucial knowledge of Internet Sales. We understand the psychology of the internet and have the experience to determine the most effective, efficient setup for your dealership. We fill the need for knowledge without the expense of another full-time employee.

Please contact us to discuss your dealership's specific needs and how Spark Internet Sales can add to your internet arsenal today!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.nobadgers.com/
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.edmunds.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealer.com, Dealerskins
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Automotive.com, AutoNetUSA, CarLoans.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA
Used Car Inventory Management Solutions You Use
AAX

please follow me on twitter!

@sparksales
www.twitter.com/sparksales

Bruce Gibson's ADM Blog

Why Internet and Showroom Customers are Different- And How to Treat Them Differently

Posted on December 4, 2009 at 10:57am 1 Comment

Internet customers are similar to showroom customers in that they are looking for information at all times in the buying process. We all know how to sell cars using a consultative approach, so in this way any experienced lot salesperson with writing abilities should have no problem dealing with internet customers.



However, too often dealers believe the equation stops there. Unfortunately there are several key differences all dealers must consider when developing an internet sales… Continue

Comment Wall (2 comments)

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Join Automotive Digital Marketing Professional Community

At 9:06pm on September 21, 2009, Ralph Paglia said…
Bruce - Thank you for the comment, and welcome to our little 2,700+ member community of car people! Based on Mike Cronin's comment, I am eager to see you share some of your strategies and tactics with the ADM Community. We are glad to have you join our community...

RP
At 8:52pm on September 21, 2009, Mike Cronin said…
Welcome aboard Bruce...I'm glad to see you've joined...your inner knowledge of the BDC and Internet Departments will be refreshing!
 
 
 

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