Posted on December 4, 2009 at 10:57am
Internet customers are similar to showroom customers in that they are looking for information at all times in the buying process. We all know how to sell cars using a consultative approach, so in this way any experienced lot salesperson with writing abilities should have no problem dealing with internet customers.
However, too often dealers believe the equation stops there. Unfortunately there are several key differences all dealers must consider when developing an internet sales… Continue