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Britt Hoffmann Male Cypress, TX United States Netsertive: Recommend

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Dealers: Get it off your chest!

Started this ADM discussion. Last reply by Arlene Peña Feb 15, 2014. 1 Reply 1 Like

With all of the growth in digital opportunity come barriers. Sadly, many of those barriers…Continue

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:: Netsertive

Location: Houston, TX

REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):: Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional

Your Business Phone Number (country code - number): 919-275-1683

YOUR Business Website URL (ie: www.KenGrodyFord.com): http://nestertive.com/auto

Your Mobile Phone, Direct Business Line or Alternate Number: 281-210-4651

Select All franchises/brands you are associated with: 1-Acura, 3-Audi, 4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 11-Fiat, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 18-Isuzu, 19-Jaguar, 20-Jeep, 21-Kia, 23-Land Rover, 24-Lexus, 25-Lincoln, 29-Mazda, 30-Mercedes-Benz, 31-MINI, 32-Mitsubishi, 33-Nissan, 35-Porsche, 37-Saab, 39-Smart, 40-Subaru, 41-Suzuki, 42-Tesla, 44-OEM Certified Used Vehicles, 45-HD Truck Dealer, 46-Volkswagen, 47-Volvo

ADM is a Professional Network, describe: "Why should anyone do business with you?": I am a car guy first. I began in the service dept as tech in a dealership, transitioned to sales, and moved on to work very successfully across mediums such as auto classified sites, radio, newspaper, and extensively in digital working exclusively with dealer principals and decision makers.

This multi-platform experience allows me to understand the importance of accountability when it comes to advertising dollars as well as the strength and weaknesses within each medium.

I'm experienced and very knowledgeable about what works and what doesn't in the automotive advertising world. Evolving to become a Google Certified representative of the fastest growing digital company around that also happens to be a the fastest to ever gain Google Premier SMB Partnership allows me to be an expert in the SEM and remarketing verticals.

"What will YOU contribute to the ADM Community?": "In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible." - Seth Godin, Purple Cow

These are words I've lived by in my advertising career. The one thing I see repeatedly is dealers doing what they've always done (traditional media) and what every other dealer is doing using the same messaging. I'm asked how I and my company are different everyday, yet I rarely see or hear dealers tell their customers why they are different. I want to help change that on a larger scale than I have been.

I'm passionate about SEM because it's the closest thing to perfect advertising we have today. Contact me and find out why!

CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com): http://tomballford.com

Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use: Not Applicable

INTERNET LEAD Suppliers You are using now, or in the past: Not Applicable

DEALER MANAGEMENT SYSTEMS (DMS) You use: Not Applicable

Used Car Inventory Management Solutions You Have Used: Not Applicable

Britt Hoffmann's ADM Blog

Influencer

The 3 Hopes of Automotive Marketing

Posted on January 13, 2014 at 10:11am 0 Comments 1 Like

You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:

Hope that someone will see your name.
Hope that person needs and wants what you’re selling.
Hope your call to action moves the person to reach out to learn more and purchase.

Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…

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Influencer

FWD: Eight Email Failures (And Questions For Those That Want To Do Better)

Posted on December 11, 2013 at 11:58am 0 Comments 0 Likes

Most blog posts you'll see from me are my words. However, I find myself quoting Seth Godin a lot lately. After all, he is one of the best marketing minds today. So I thought I'd share the latest since its relevant to automotive…

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Influencer

"In A Crowded Marketplace, Fitting In Is Failing..."

Posted on November 19, 2013 at 9:05am 0 Comments 0 Likes

..."In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin

Wise words…

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