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Britt Hoffmann
  • Male
  • Cypress, TX
  • United States
  • Netsertive
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Britt Hoffmann's ADM Discussions

Dealers: Get it off your chest!

Started this ADM discussion. Last reply by Arlene Peña Feb 15. 1 Reply

With all of…Continue

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Britt Hoffmann's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Britt Hoffmann replied to Ralph Paglia's discussion Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn
"My perspective on that is that it was great while it lasted but anytime a feature a business offers "for free" that becomes a staple to a customer, will inevitably have a price tag put on it; especially once a start-up becomes corporate.…"
yesterday
Britt Hoffmann replied to Ralph Paglia's discussion Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn
"Autotrader.com started out free as well. Seriously, what is the deal with some car dealers thinking a service should be free upfront and then act surprised and upset once they get charged? Every time I get asked, "Can I try it for free a few…"
yesterday
Britt Hoffmann commented on Amanda Ryan's blog post Your Social Content Should Cause an Audience Reaction to Take Action
"No question each social media outlet has differing demos and are suited better or worse for various products and companies. To say extremely busy working people in urban areas don't have time for social media might be an overstatement. Probably…"
Apr 3
Britt Hoffmann commented on Amanda Ryan's blog post Your Social Content Should Cause an Audience Reaction to Take Action
"Well Larry just opened up a whole other can of worms. One principle I work to drive home on a constant basis is assigning business objectives to each ad or marketing format and assigning differing levels of value to conversions whether online or…"
Apr 3
Britt Hoffmann commented on Amanda Ryan's blog post Your Social Content Should Cause an Audience Reaction to Take Action
"Nicely done. I do have the brawn and like to think I have the looks. PM me your contact info and we can coordinate schedules."
Apr 2
Britt Hoffmann commented on Amanda Ryan's blog post Your Social Content Should Cause an Audience Reaction to Take Action
""Nothing sells cars like cute kittens"...said, no person ever lol"
Apr 2
Britt Hoffmann commented on Amanda Ryan's blog post Your Social Content Should Cause an Audience Reaction to Take Action
"Ok everyone, Alexander brought it up. He gets all the credit...and that's my bust in front of my company logo. Not Manny's face. I've seen Manny in person. We look nothing alike."
Apr 2
Britt Hoffmann commented on Amanda Ryan's blog post Your Social Content Should Cause an Audience Reaction to Take Action
"Manny brings up a great point about video. Video is the #1 format for driving consideration. Also one of the top formats for awareness. When you consider strategy for content, video needs to be a substantial component (not cat videos or bum fights…"
Apr 2
Britt Hoffmann commented on Amanda Ryan's blog post Your Social Content Should Cause an Audience Reaction to Take Action
"This is a very good reminder for dealers and content providers to create engaging content that prompt followers to engage and share as opposed to hide or delete you after posting solicitations for business or politically/religiously toned posts (I…"
Apr 1
Arlene Peña replied to Britt Hoffmann's discussion Dealers: Get it off your chest!
"Ohhhh lawd don't get me started on this, right here! I could not agree with you more! Between Dealers getting in their own way and all of us having so many different ideas and routes; it's almost impossible to not have Myocardial…"
Feb 15
Britt Hoffmann posted a discussion

Dealers: Get it off your chest!

With all of the growth in digital opportunity come barriers. Sadly, many of those barriers come in the form of vendors, sometimes even dealers getting in their own way. We (vendors) claim to be experts but with all the opinions, "expertise", and recommendations comes noise and you get to hear all about us,…See More
Feb 15
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"Although, do have a connection that may be able to contact a Partner Manager at Google about this, but I wouldn't hold my breath for any sort of outcome."
Jan 17
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"Tom, I can see maybe a handful of dealers investing in knowledgeable people in their stores. They won't pay for good people. In the last month I've spoke to at least 15-20 people in their early 20s titled "marketing director" or…"
Jan 17
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"I'm glad to see Cathy post here and open up about concerns from the dealer perspective. Since reading this article, I've approached several dealers using some of the vendors currently guilty of this practice. Some were surprised, some…"
Jan 17
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"Gotta love corporate greed!"
Jan 15
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"So why aren't the vendors on each other's asses about it? It's one thing if the dealers don't realize, or even care, but one would presume site content to be proprietary. Geezus, it's also enough one vendor would cookie-cut…"
Jan 15

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Netsertive
Location
Houston, TX
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
919-275-1683
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://nestertive.com/auto
YOUR Email address for business contacts
bhoffmann@netsertive.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
281-210-4651
Select All franchises/brands you are associated with
1-Acura, 3-Audi, 4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 11-Fiat, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 18-Isuzu, 19-Jaguar, 20-Jeep, 21-Kia, 23-Land Rover, 24-Lexus, 25-Lincoln, 29-Mazda, 30-Mercedes-Benz, 31-MINI, 32-Mitsubishi, 33-Nissan, 35-Porsche, 37-Saab, 39-Smart, 40-Subaru, 41-Suzuki, 42-Tesla, 44-OEM Certified Used Vehicles, 45-HD Truck Dealer, 46-Volkswagen, 47-Volvo
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I am a car guy first. I began in the service dept as tech in a dealership, transitioned to sales, and moved on to work very successfully across mediums such as auto classified sites, radio, newspaper, and extensively in digital working exclusively with dealer principals and decision makers.

This multi-platform experience allows me to understand the importance of accountability when it comes to advertising dollars as well as the strength and weaknesses within each medium.

I'm experienced and very knowledgeable about what works and what doesn't in the automotive advertising world. Evolving to become a Google Certified representative of the fastest growing digital company around that also happens to be a the fastest to ever gain Google Premier SMB Partnership allows me to be an expert in the SEM and remarketing verticals.
What will YOU contribute to the ADM Community?
"In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible." - Seth Godin, Purple Cow

These are words I've lived by in my advertising career. The one thing I see repeatedly is dealers doing what they've always done (traditional media) and what every other dealer is doing using the same messaging. I'm asked how I and my company are different everyday, yet I rarely see or hear dealers tell their customers why they are different. I want to help change that on a larger scale than I have been.

I'm passionate about SEM because it's the closest thing to perfect advertising we have today. Contact me and find out why!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://tomballford.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Britt Hoffmann's ADM Blog

The 3 Hopes of Automotive Marketing

Posted on January 13, 2014 at 10:11am 0 Comments

You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:

  1. Hope that someone will see your name.
  2. Hope that person needs and wants what you’re selling.
  3. Hope your call to action moves the person to reach out to learn more and purchase.

Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…

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FWD: Eight Email Failures (And Questions For Those That Want To Do Better)

Posted on December 11, 2013 at 11:58am 0 Comments

Most blog posts you'll see from me are my words. However, I find myself quoting Seth Godin a lot lately. After all, he is one of the best marketing minds today. So I thought I'd share the latest since its relevant to automotive…

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"In A Crowded Marketplace, Fitting In Is Failing..."

Posted on November 19, 2013 at 9:05am 0 Comments

..."In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin



Wise words…

Continue

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