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Britt Hoffmann
  • Male
  • Cypress, TX
  • United States
  • Netsertive
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Britt Hoffmann's ADM Discussions

Dealers: Get it off your chest!

Started this ADM discussion. Last reply by Arlene Peña Feb 15. 1 Reply

With all of…Continue

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Britt Hoffmann's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Arlene Peña replied to Britt Hoffmann's discussion Dealers: Get it off your chest!
"Ohhhh lawd don't get me started on this, right here! I could not agree with you more! Between Dealers getting in their own way and all of us having so many different ideas and routes; it's almost impossible to not have Myocardial…"
Feb 15
Britt Hoffmann posted a discussion

Dealers: Get it off your chest!

With all of the growth in digital opportunity come barriers. Sadly, many of those barriers come in the form of vendors, sometimes even dealers getting in their own way. We (vendors) claim to be experts but with all the opinions, "expertise", and recommendations comes noise and you get to hear all about us,…See More
Feb 15
1 Comment
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"Although, do have a connection that may be able to contact a Partner Manager at Google about this, but I wouldn't hold my breath for any sort of outcome."
Jan 17
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"Tom, I can see maybe a handful of dealers investing in knowledgeable people in their stores. They won't pay for good people. In the last month I've spoke to at least 15-20 people in their early 20s titled "marketing director" or…"
Jan 17
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"I'm glad to see Cathy post here and open up about concerns from the dealer perspective. Since reading this article, I've approached several dealers using some of the vendors currently guilty of this practice. Some were surprised, some…"
Jan 17
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"Gotta love corporate greed!"
Jan 15
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"So why aren't the vendors on each other's asses about it? It's one thing if the dealers don't realize, or even care, but one would presume site content to be proprietary. Geezus, it's also enough one vendor would cookie-cut…"
Jan 15
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"I just found the same things with a customer of mine, however this is VinSolutions: Now Vendor B: Whereas Dunning's was dealer.com: Cookie-cutting at it's finest. Even sharing the same cookie cutter! Unbelievable!...or is it?"
Jan 15
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"Tarry, I'm glad someone else out there is telling dealers the same thing as me. While I'm not an SEO guy (SEM rather), that principle still applies. Just look at the screen shot i posted earlier. Which of those dealers stands out among…"
Jan 15
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"I totally agree. I was just pointing out that the control goes even beyond SEO and dealer sites. My educated guess is that OEMs don't realize the extent certified providers cookie cut and pigeon hole dealers into paying more to be competitive…"
Jan 14
Britt Hoffmann commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"Tim, the site provider in the first screenshot cookie cuts across ALL of its digital components. Just look at this screen shot: Its completely insane! This is the major problem with OEM relationships. Many of the OEMs facilitating…"
Jan 14
Britt Hoffmann posted a blog post

The 3 Hopes of Automotive Marketing

You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:Hope that someone will see your name.Hope that person needs and wants what you’re selling.Hope your call to action moves the person to reach out to learn more and purchase.Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…See More
Jan 13
0 Comments
Britt Hoffmann commented on Manny Luna's blog post When Will I See the Effects of Onsite Optimization?
"Timothy, " Most recently I learned of one of the biggest providers out there is actually charging money to do "SEO" by "creating content" for their dealers. What they do is write landing pages and copy them to…"
Jan 6
Britt Hoffmann commented on J.D. Rucker's blog post The Truth About the Concept of Content Being King
"JD, great article! It's great to see an SEO write about the real meat and potatoes of SEO. The car business is flooded with guys still trying to beat the system with link building and vomiting keywords all over their websites. This article is…"
Dec 31, 2013
Britt Hoffmann commented on Manny Luna's blog post Are you Investing in SEO the Warren Buffett Way?
"Manny is exactly right in terms of SEO being a long term investment. However, research shows that the ratio between PPC and SEO when products are researched SEO wins out 3:1. But when it comes time for purchase decisions, PPC can win out 2:1 as…"
Dec 30, 2013
Britt Hoffmann posted a blog post

FWD: Eight Email Failures (And Questions For Those That Want To Do Better)

Most blog posts you'll see from me are my words. However, I find myself quoting Seth Godin a lot lately. After all, he is one of the best marketing minds today. So I thought I'd share the latest since its relevant to automotive marketing...email blasts in particular.The next time your newspaper, radio, or TV rep is shoving…See More
Dec 11, 2013
0 Comments

ADM Profile Information

REQUIRED: Enter Name of Your Dealership, Business or Employer:
Netsertive
REQUIRED: Enter Your Location
Houston, TX
Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
Primary URL for YOUR Business Website (ie; www.CourtesyChev.com)
http://nestertive.com/auto
Email address for business purposes
bhoffmann@netsertive.com
REQUIRED: Your Business Phone Number
919-275-1683
Your Mobile Phone Number
281-210-4651
OEM franchises/brands you are associated with
1-Acura, 3-Audi, 4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 11-Fiat, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 18-Isuzu, 19-Jaguar, 20-Jeep, 21-Kia, 23-Land Rover, 24-Lexus, 25-Lincoln, 29-Mazda, 30-Mercedes-Benz, 31-MINI, 32-Mitsubishi, 33-Nissan, 35-Porsche, 37-Saab, 39-Smart, 40-Subaru, 41-Suzuki, 42-Tesla, 44-OEM Certified Used Vehicles, 45-HD Truck Dealer, 46-Volkswagen, 47-Volvo
ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
I am a car guy first. I began in the service dept as tech in a dealership, transitioned to sales, and moved on to work very successfully across mediums such as auto classified sites, radio, newspaper, and extensively in digital working exclusively with dealer principals and decision makers.

This multi-platform experience allows me to understand the importance of accountability when it comes to advertising dollars as well as the strength and weaknesses within each medium.

I'm experienced and very knowledgeable about what works and what doesn't in the automotive advertising world. Evolving to become a Google Certified representative of the fastest growing digital company around that also happens to be a the fastest to ever gain Google Premier SMB Partnership allows me to be an expert in the SEM and remarketing verticals.
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
"In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible." - Seth Godin, Purple Cow

These are words I've lived by in my advertising career. The one thing I see repeatedly is dealers doing what they've always done (traditional media) and what every other dealer is doing using the same messaging. I'm asked how I and my company are different everyday, yet I rarely see or hear dealers tell their customers why they are different. I want to help change that on a larger scale than I have been.

I'm passionate about SEM because it's the closest thing to perfect advertising we have today. Contact me and find out why!
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
http://tomballford.com
URL of OEM site you recommend (ie; www.FordVehicles.com)
http://chryslerdigitalcertified.com
Check WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD PROVIDERS You use
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Vehicle Inventory Management Solutions You Use
Not Applicable

Britt Hoffmann's ADM Blog

The 3 Hopes of Automotive Marketing

Posted on January 13, 2014 at 11:11am 0 Comments

You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:

  1. Hope that someone will see your name.
  2. Hope that person needs and wants what you’re selling.
  3. Hope your call to action moves the person to reach out to learn more and purchase.

Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…

Continue

FWD: Eight Email Failures (And Questions For Those That Want To Do Better)

Posted on December 11, 2013 at 12:58pm 0 Comments

Most blog posts you'll see from me are my words. However, I find myself quoting Seth Godin a lot lately. After all, he is one of the best marketing minds today. So I thought I'd share the latest since its relevant to automotive…

Continue

"In A Crowded Marketplace, Fitting In Is Failing..."

Posted on November 19, 2013 at 10:05am 0 Comments

..."In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin



Wise words…

Continue

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