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Britt Hoffmann
  • Male
  • Cypress, TX
  • United States
  • Netsertive
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Britt Hoffmann's ADM Discussions

Dealers: Get it off your chest!

Started this ADM discussion. Last reply by Arlene Peña Feb 15, 2014. 1 Reply

With all of…Continue

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Britt Hoffmann's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"Actually, no, they cannot (or at least only until they are reported to Google). Implied Affiliation is against Google Policy and you can only use trademarked name in a descriptive manner like, "Next to Ikea". Seriously, why does everyone…"
Jun 16, 2014
Britt Hoffmann commented on Rebecca Kon's blog post Dealer Terminology You Should Never Use Around Your Customers
"This is great insight and a parallel can be drawn to vendors speaking to dealers. Jargon in any industry between buyer and seller is a quick way to put a wall up."
Jun 9, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"...and I'm agreeing. I never said otherwise."
Jun 9, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"You're correct in that sense. I have a bunch of clients running comparative/competitive campaigns but by brand, not dealer names. There are also no stipulations about having dealer names in your ad groups. The issue is having the dealer name in…"
Jun 9, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"You're welcome. Here's the and details on how to file and the link if you want to file a complaint on your own: "
Jun 9, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"Here's the policy on Implied Affiliation: Right not you don't have to do anything as I have already made the complaint for you by reaching out to my Google contact my company works with on a frequent basis. If she confirms this is a case…"
Jun 9, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"You are correct except Ken confirmed what I thought about trademarking. He cannot trademark a business name of a reseller (Douglas VW) that includes an already trademarked name (VW/Volkswagen). "
Jun 9, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"Ken, if there is no trademark, that policy does not apply. However, there is the issue of implied affiliation. I sent multiple screenshots to my contact that included usage of other dealers as well which will ultimately result in disapproval and the…"
Jun 9, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"Are Douglas VW & Douglas Volkswagen registered trademarks? See my reply to Bryan."
Jun 9, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"While "Douglas VW" may be Trademarked, it doesn't show that in search results with the "TM" or "R" on Ken's result in organic results. Google doesn't just assume trademark for every business name, you…"
Jun 9, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"Ken, Is this what you are seeing? I don't see any trademark infringement, so what you see here is legal. Google likely won't do anything about it if you are not buying PPC ads either. The easiest way to move them out of that spot is to…"
Jun 9, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"Trademarked terms are against policy but there's gray area when it comes to market share is won with high share of voice in you're own back yard. Competitive campaigns geared toward cross-shoppers using specific techniques is a more…"
Jun 8, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"Google won't do anything about it. It's not against any policy. Again, it's not worth complaining to the OEM. It's not neau as big of a deal as some here are making it out to be. Conquesting a like brand is a losing…"
Jun 8, 2014
Britt Hoffmann replied to Ken Beam's discussion Hey ADM Community - Need advice in regards to a PPC Ad using our company name.......
"There is absutely no legal precedence to prevent any business from bidding on your name. The good news is you'll always get the cheaper click because you are more relevant. While it may seem like a big slap in the face and big deal. It's…"
Jun 7, 2014
Britt Hoffmann commented on Timothy Martell's blog post I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?
"I have to agree with Ralph. The dealer has equal responsibility. As someone who has worked in dealerships and for various marketing companies, I've found sometimes getting a dealer to comply with requests for information whether that be…"
May 21, 2014
Britt Hoffmann and Manny Luna are now friends
May 21, 2014

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Netsertive
Location
Houston, TX
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
919-275-1683
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://nestertive.com/auto
YOUR Email address for business contacts
bhoffmann@netsertive.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
281-210-4651
Select All franchises/brands you are associated with
1-Acura, 3-Audi, 4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 11-Fiat, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 18-Isuzu, 19-Jaguar, 20-Jeep, 21-Kia, 23-Land Rover, 24-Lexus, 25-Lincoln, 29-Mazda, 30-Mercedes-Benz, 31-MINI, 32-Mitsubishi, 33-Nissan, 35-Porsche, 37-Saab, 39-Smart, 40-Subaru, 41-Suzuki, 42-Tesla, 44-OEM Certified Used Vehicles, 45-HD Truck Dealer, 46-Volkswagen, 47-Volvo
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I am a car guy first. I began in the service dept as tech in a dealership, transitioned to sales, and moved on to work very successfully across mediums such as auto classified sites, radio, newspaper, and extensively in digital working exclusively with dealer principals and decision makers.

This multi-platform experience allows me to understand the importance of accountability when it comes to advertising dollars as well as the strength and weaknesses within each medium.

I'm experienced and very knowledgeable about what works and what doesn't in the automotive advertising world. Evolving to become a Google Certified representative of the fastest growing digital company around that also happens to be a the fastest to ever gain Google Premier SMB Partnership allows me to be an expert in the SEM and remarketing verticals.
What will YOU contribute to the ADM Community?
"In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible." - Seth Godin, Purple Cow

These are words I've lived by in my advertising career. The one thing I see repeatedly is dealers doing what they've always done (traditional media) and what every other dealer is doing using the same messaging. I'm asked how I and my company are different everyday, yet I rarely see or hear dealers tell their customers why they are different. I want to help change that on a larger scale than I have been.

I'm passionate about SEM because it's the closest thing to perfect advertising we have today. Contact me and find out why!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://tomballford.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Britt Hoffmann's ADM Blog

The 3 Hopes of Automotive Marketing

Posted on January 13, 2014 at 10:11am 0 Comments

You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:

  1. Hope that someone will see your name.
  2. Hope that person needs and wants what you’re selling.
  3. Hope your call to action moves the person to reach out to learn more and purchase.

Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…

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FWD: Eight Email Failures (And Questions For Those That Want To Do Better)

Posted on December 11, 2013 at 11:58am 0 Comments

Most blog posts you'll see from me are my words. However, I find myself quoting Seth Godin a lot lately. After all, he is one of the best marketing minds today. So I thought I'd share the latest since its relevant to automotive…

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"In A Crowded Marketplace, Fitting In Is Failing..."

Posted on November 19, 2013 at 9:05am 0 Comments

..."In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin



Wise words…

Continue

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