Automotive Digital Marketing Professional Community (ADM)
Serving Car Dealers, Internet Sales Managers, Marketing and Advertising Leaders
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Brian Ferris
- Male
- London UK & Atlanta GA
- United States
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Brian Ferris's ADM Discussions
matching supply & demand
Latest ADM Activity
How about that. Well said Brian (Pasch). $800 for a 3 day Internet connection (at an Internet conference) is pretty spectacular. Perhaps they need a little bit of competition to keep them honest.
Matt, who are you referring to? The venue owners or the conference organizers?
If its the hotel then wi-fi should be negotiated into the deal by the organizers at square one. No free wi-fi no deal. Wi-fi costs very little to provide so there's no...
Another great line of real-market observations by Keith. By the looks of these great comments this guy really "gets it".
Great comment Keith. Agree completely, especially that last word!
Keith illuminates some very interesting points. One point I would like to expand on just a little is the concept that buyers always need to touch and feel the products before they buy. Right on!, but dealers who throw that up as a barrier to Inter...
Alex,
Your experience is very interesting, but not surprising. The big question that interests me is "how many bidders were competing for each car?" I am betting that the answer is going to be "0" "1", "2" or "very few". The primary reason for th...
GM and eBay set themselves up for failure. An ill conceived plan executed at the wrong time by inexperienced people using the wrong technology.
I AM CONFUSED! How come everyone always homes in on people and forgets completely about the technology...
Profile Information
- Enter the Name of Your Dealership, Business or Employer:
- Autodynamic Pricing Solutions / DealMaker
- Enter the City/Town, State/Province of Your Home or Business:
- London UK & Atlanta GA
- Automotive Industry Business Segment or Affiliation:
- Dealership Marketing Professional - Tier 3, Dealer Advertising Association - Tier 2, Dealership Supplier, OEM Supplier, Consultant, Technology Professional, Dealership Solution Provider
- If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
- Ferrari, Lamborghini, Maserati
- OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
- business.2009@dealmaker.com
- Your Business Phone Number:
- +44 (0)207-193-7826
- Enter primary URL for YOUR Business, Professional or Blog Website (example = http://www.ADPdealerservices.com) to Display as a Live Link:
- http://macdax.com
- Use space below for Describing Your Products or Services, and/or use this text box for HTML content, Widgets and Flash content.
- Live market for negotiating B2O (build-to-order) transactions, such as new cars, computers, travel or even a basket of groceries; not simply between a single buyer and seller, but between thousands of players simultaneously. Industry leading technology includes auto-dynamic pricing and fully automatic negotiation protocols. Many orders have thousands of possible configurations, and competitive pricing. Negotiating both price and options can be a daunting task. Prior to DealMaker this was not even possible over the Internet. Now for the first time you can negotiate any variation of any product, between thousands of buyers and sellers simultaneously; and by continuously adjusting the most optimal price to volume ratios DealMaker can maintain a superior balance between supply and demand. Thus returning the best price the market can bear.
Automotive OEM's and dealers face 5 critical problems for selling new cars over the Internet. Consumer demand is not one of them. Over 90% of car buyers shop online. Over 50% would prefer to buy online. DealMaker has the most complete solution, including a patented auto-dynamic pricing engine; a multiple bid/offer negotiation protocol; an infinitely variable deal configurator; an automatic buy/sell matching engine; a multi brand deal comparison engine; and real-time market intelligence.
The company has now fully developed its product and its revenue model; so is now seeking established technology partners and investors to expand and share this unique opportunity to improve the way the world does business. Key executives are available for demo or discussion in London UK, Atlanta GA, Boca Raton FL, and online.
- Tell the ADM Community about your background, where you are from, or who you are:
- Lifelong entrepreneur and automobile industry advisor. Unashamed maverick and lateral thinker.
At under 30 Brian was the world's youngest ever factory distributor for both Lamborghini and Maserati. Within 5 years his company was ranked as the world's top distributor by market share. He also enjoyed a very close working relationship with Ferrari SpA for more than a decade, as dealer, service specialist and high altitude tuning consultant to Ferrari SpA.
During this period he was also an F2 auto racing sponsor, team owner/driver and competitor in the SA drivers championship, along with Ian Scheckter, team mate Wayne Taylor and other world class competitors.
Then Brian discovered the Internet. He immediately recognized potential for electronic commerce and poured all his time and energy into this new and exciting challenge, focused on harnessing this global network to create a marketing and trading channel for mainstream commodity brands. Initially trading electronic securities where he learned, (under a baptism by fire), how to exploit the enormous power of supply and demand.
Convinced that more transparent markets would also be best for 21st century commerce he dedicated the next 5 years to developing the world’s first electronic trading exchange for complex heterogeneous commercial transactions such as new motor vehicles, computers and travel packaging; and so the MACDAX was born.
- Enter URL of Your #1 Favorite Dealer Website (example = http://www.SandersonFord.com) to display a live link:
- http://www.macdax.com
- Enter URL of Your #2 Favorite Dealer Website (example = http://www.CourtesyChev.com) to display a live link:
- http://www.dealmaker.com
- Enter URL of Your Favorite OEM site (example = http://www.FLMDigital.com) to Display a Live Link:
- http://www.dealmaker.com
- Enter URL of Your Favorite Classified or Inventory Listing site (example = http://www.Cars.com) to Display a Live Link:
- http://www.dealmaker.com
- Enter URL of Your Favorite 3rd Party Lead Provider (example = http://www.AutoUSA.com) to Display a Live Link:
- http://www.dealmaker.com
- Enter URL of Your Favorite Automotive Information Website (example = http://www.KBB.com) to display a live link:
- http://www.dealmaker.com
- Enter URL of Your Favorite Video Hosting Site (example = http://www.youtube.com/RalphPaglia) to display a live link:
- http://www.dealmaker.com
- Select the Dealership Website providers you currently use, or have used in the past:
- Not Applicable
- Select the Internet Lead Providers You Currently Use, or have Used in the Past:
- Not Applicable
- Select the Dealer Management System (DMS) You Currently Use:
- Not Applicable
- Select the Inventory Management or Optimization Solution You Use:
- Not Applicable
Comment Wall (4 comments)
You need to be a member of Automotive Digital Marketing Professional Community (ADM) to add comments!
- At 2:21pm on August 6, 2008,
Heather Kane said… - Yes this place is wonderful i just moved back last year. I could not handle the phoenix heat anymore and missed it here too much!
- At 2:17pm on July 6, 2008,
Philip Zelinger said… - Sure, I will be in Ocala until 10:00 AM - 352-351-0248, on my cell back to Boca Raton between 10:30 AM and 3:00 PM - 561-213-4300 and back in Boca at 3:3O - 561-362-4133. CALL ME ANY OF THOSE TIMES AT THOSE NUMBERS IF YOU WANT TO JOIN ME ON AIR AT 5:00 PM.
- At 1:35pm on July 6, 2008,
Philip Zelinger said…
- Hello Brian,
I just replied to Paul Rushing's reply to your reply on my forum to discuss new technologies on our automotive advertising network portal - www.adagencyonline.net If you are available now, feel free to call me at 352-351-0248 to discuss having you join me on air on our blog talk radio show this monday - if your schedule allows? In any case, your product sounds timely and the opportunity to platform our auto dealers inventories is something I would like to pursue.
- At 9:02am on June 13, 2008,
Ralph Paglia said… - Brian,
It is great to see you here... I am back in my home office after returning from a Phoenix-Chicago-Dallas road trip, and am getting ready for today's conference calls, requirements documents and preparing next week's materials.
Despite the fact that I should be doing something else, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome. I found out that I am way behind in my greeting new members.... Toil, Toil, Trouble and Boil!
I am happy to see you have joined our professional community.
Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.
Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.
It was very nice of you to take the time to upload a profile photo, but we would prefer it be an actual photo of you rather than your company logo, so our ADM members can put a face with your name... Thank you!
I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 919 automotive sales and marketing professionals who have joined the ADM Community!
Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!
Thanks for helping us get to this critical mass of over 900 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!
We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.
Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!
Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
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