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Brian Bennington
  • Male
  • Fullerton, CA
  • United States
  • Archer-Profit Associates
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Brian Bennington's ADM Friends

  • Anne Fleming
  • JB Floyd
  • Alexander Lau
  • David Sharp
  • Chris Vitale
  • Jerry Thibeau
  • Craig Lockerd
  • Tom LaPointe / CarChat24
  • J.D. Rucker
  • Tom Gorham
  • James A. Ziegler
  • Eric Hinkle
  • Ralph Paglia

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Brian Bennington's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Brian Bennington commented on Brian Pasch's blog post The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
"Great follow-up Brian.  But reading the AN article and noticing Barkholz used phrases like "Pasch stirred up a hornet's nest" and "based on sources he (you) would not identify," it doesn't sound very endearing to…"
yesterday
Brian Bennington commented on Richard Holland's blog post Fallon Chooses Ford amongst Controversy & Salespeople Humiliation
"Rereading the above post after reading Arnold's and Aaron's comments, it seems it is being taken way too seriously.  As to this being demeaning to car reps, NBC would make sure it came off the same way regardless of what Fallon wanted…"
Monday
Brian Bennington commented on Richard Holland's blog post Fallon Chooses Ford amongst Controversy & Salespeople Humiliation
"Damn, Richard....  Another "asking for your opinion" post, well-written and interesting to boot.  You've definitely got my number.  When I saw "Fallon" in the title, I didn't know what you were talking…"
Apr 11
Brian Bennington commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"Hi Sara,  I always look forward to reading your posts as they're not only informative and well-written, which is more than I can say about many blogs here, they never appear self-serving, as in "poorly-camouflaged…"
Apr 10
Brian Bennington commented on Richard Holland's blog post What Happened to Customer Service?
"Well, Richard, another thought provoker.  After stopping my work to read, reread and contemplate your post, I couldn't remember what you do even though I was sure I checked you out previously.  When I read your bio, I remembered that…"
Apr 8
Brian Bennington commented on Sean V. Bradley's video
Thumbnail

Ralph Paglia Set To Debate JD Rucker at Internet Sales 20 Group On Digital Marketing

"Thinking about it, and in the true spirit of Atlantic City, what say, after the debate, the boys have a swimsuit competition?"
Mar 30
Brian Bennington commented on Sean V. Bradley's video
Thumbnail

Ralph Paglia Set To Debate JD Rucker at Internet Sales 20 Group On Digital Marketing

"Wow! Two of ADS's most prolific and admired leaders going "brain-to-brain" in the country's most successful Vegas wanttabe city!  It's almost enough to get me out of the cloistering serenity of my humble working abode.…"
Mar 30
Brian Bennington commented on Brian Pasch's blog post The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
"Somewhat related to this situation of OEMs gathering control of certain facets of their dealers' Internet marketing, this week's AN features an article about Mini employing Cobalt to design the lion's share of their dealers'…"
Mar 26
Brian Bennington commented on Brian Pasch's blog post The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
"Nice job, Brian!  Being a novice at dealership digital, I had to read your blog three times before beginning to understanding your implications and concern.  (I only wish Alexander was here so he could answer a few questions about it.)…"
Mar 25
Brian Bennington commented on Richard Holland's blog post Don’t Be Intimidated by Customer Loyalty
"Richard, Richard, Richard....  Once again you've made me respond and stop my work, which today happens to be both extra challenging and fun.  I'm writing to cancel an appointment with an old customer and explain to him, via…"
Mar 4
Brian Bennington commented on sara callahan's blog post Content Marketing: What’s Good for the Goose…
"Hi Sara,  It's always enjoyable reading you.  Defining how you write, I'd say the word "classy" comes to mind.  You might say I have a "pseudo" understanding of what you do as my father had a PR firm and…"
Feb 25
Brian Bennington commented on J.D. Rucker's blog post To Whoever is Calling this "Social" Media, Please Stop. You're Embarrassing Us All.
"Really interesting, J.D.  As a "soaking-it-up-like-a-sponge" novice, your blog made a great amount of sense, especially when supplemented by Ralph's extremely informative post.  I always enjoy his stories of struggle and…"
Feb 13
Brian Bennington commented on Tom Vann's blog post "This is a Dictatorship, not a Democracy".. Ugh!
"Come on, guys.  Let's quit being so sensitive and "have a piece of fruit."  Just to be fair, I reread Tim's post about the "brilliants" and how they'll shy away from the car business when they're…"
Feb 12
Brian Bennington commented on Tom Vann's blog post "This is a Dictatorship, not a Democracy".. Ugh!
"My my, Tom, as interesting as this post is, it's hard to believe you've had less than 500 views.  I'd bet it would be a much bigger number if, say, everyone in your "screaming manager" photo was naked.  But, when I…"
Feb 10
Brian Bennington commented on Tom Vann's blog post "This is a Dictatorship, not a Democracy".. Ugh!
"Hold on, Tom.  These last comments have definitely changed the trajectory of your original blog. I don't see this as some "generational gap" between younger and older reps in how they like to be handled, as people are inherently…"
Feb 9
Brian Bennington commented on Tom Vann's blog post "This is a Dictatorship, not a Democracy".. Ugh!
"Gentlemen and, of course, gentle ladies....  Once again I find myself in the company of the finest, most dedicated and intelligent "car people" in the industry.  Actually, it's hard to imagine getting along without you.…"
Feb 8

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Archer-Profit Associates
Location
Fullerton, California
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
714 525-9185
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.archer-profit.com
YOUR Email address for business contacts
brian@archer-profit.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
714 457-8287
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
20+ years developing Relationship Centered Marketing (RCM) for my own selling, and then the past 20+ years creating, ghostwriting and producing RCM contacts, in their entirety and ready for mailing, for sales reps and dealerships.
What will YOU contribute to the ADM Community?
"Passionate" is an understatement for how I feel about auto sales and the privilege of helping my reps and their dealerships improve their performance utilizing true relationship-centered marketing. No discounting, special offers, etc. Just messages dedicated to believably convincing their customers that they're respected and admired by the selling rep and dealership staff. Plus, all types of programs development (Management after-purchase contacts, hardcopy-based dealership-specific follow-up systems, and 100s of dealership/product-specific greeting cards, etc.). "I believe everyone like to hear nice thing said to them and I love helping people say them."

Brian Bennington's ADM Blog

When your customers believe you truly like them….

Posted on July 6, 2013 at 8:38pm 6 Comments

Be warned.  This post is not about digital marketing.  In fact, it discourages most any form of ongoing customer or contact-worthy prospect follow-up that isn’t snail mailed.  Oops!  Now, hold on for a second.  I’m only here because, after Ralph Paglia and I got acquainted during a phone call about a composition question, and he found out what I’ve done for reps and dealerships for the past 20+ years, he thought it so “compelling” he insisted I tell you.  You know Ralph.  How could I say…

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At 12:19pm on September 12, 2013, Jeffrey Byrge said…

Hi Brian. Thanks for the comment. I will blog about that soon. Will it be unique? I can tell you right now that it absolutely won't be new, but I hope to put a relevant point of view on it.

 
 
 

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