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Brian Bennington
  • Male
  • Fullerton, CA
  • United States
  • Archer-Profit Associates…
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Brian Bennington's ADM Friends

  • Manny Luna
  • Jeffery Sterns
  • J.D. Rucker
  • Ralph Paglia

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Brian Bennington's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Brian Bennington commented on Richard Holland's blog post What Have you Done for Me Lately?
"Good afternoon Richard. Nice post, but I need some clarification. Was this post suppose to be directed exclusively at dealership management? From a rep's point of view, I'd recommend most everything you propose, but do it for yourself.…"
Nov 6
Brian Bennington commented on Subi Ghosh's blog post Our Connections are a Reflection of How to Market a Dealership
"Subi, Prior to responding to you, I read your bio (as I most always do with those I'm interested in enough to read) and noticed you worked with J.D. Rucker, whom I've never met except on ADM, but who's well established with excellent…"
Oct 21
Brian Bennington commented on Subi Ghosh's blog post Our Connections are a Reflection of How to Market a Dealership
"Comment by Brian Bennington 3 hours agoDelete Comment Hey Subi,  What's with the "We"?  Are you speaking for the entire industry?  Pardon me, but I've never heard of you before, so I do have a few…"
Oct 21
Brian Bennington left a comment for Jeffery Sterns
"Jeff, Thanks for returning my call.  You're one of those guys I could easily spend an evening with "working out the problems of the world" over the cocktails of our choice.  Maybe someday, huh!  "
Oct 1
Brian Bennington commented on Jeffery Sterns's blog post Why Chat is Becoming More Popular for Car Shoppers
"Dear Mike, I'm sincerely sorry you were offended by my comments, namely noting your misspelling of millennials.  Rereading what I wrote, I'd be just as angry with me about it as you are.  It was a cheap shot and I regret writing…"
Oct 1
Brian Bennington commented on Jeffery Sterns's blog post Why Chat is Becoming More Popular for Car Shoppers
"Thanks Jeff, for trying to answer my "adores texting" question.  (I think my last comments were posted prior to my checking the site for your recent comments, thus we overlapped.)  As to your explanation, while it's a tad…"
Sep 30
Brian Bennington commented on Jeffery Sterns's blog post Why Chat is Becoming More Popular for Car Shoppers
"Sorry Mr Mike Maggs, I went to your website and didn't see a thing about "what is being said about consumers, especially Millennials, and how they prefer texting to other means of communication."  (Of note, I'd suggest that…"
Sep 30
Jeffery Sterns liked Brian Bennington's profile
Sep 30
Brian Bennington commented on Jeffery Sterns's blog post Why Chat is Becoming More Popular for Car Shoppers
"Hey Jeff, I always read you even though my "Inner sales rep" tells me there's one hell of a lot of easier and more effective ways to make sales than through remote-controlled off-site chat.  But, I do respect your efforts and…"
Sep 30
Brian Bennington commented on Ralph Paglia's blog post Secret FTC Investigation of Car Dealers Who Declined Truecar Discovered by DC Reporter
"Jeez Ralph, I'm sorry to read our omnipotent government has targeted you for, what sounds like, one of their overly zealous and mercilessly intimidating investigations.  Be careful.  They've been known to take everything their…"
Sep 28
Brian Bennington liked J.D. Rucker's video
Sep 21
Brian Bennington commented on J.D. Rucker's video

How Dealers Can Use Social Media at the Dealership

"So you agree, JD, that a picture is worth a thousand words?  Not only do they work on social media, they make a powerful impact in the one-on-one sales presentation.  I learned that long before I sold my first car, and shot a photo of…"
Sep 21
Brian Bennington commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"Congratulations Justin. A commendable first post.  However, I wasn't familiar with "Hand Raiser leads" and a more thorough explanation of exactly what they are, or at least how you interpret the term, would have been a nice…"
Sep 3
Brian Bennington commented on Jeffery Sterns's blog post Are You Available When Your Customers Are?
"While I understand the principle of 24 hour chat with new "will call anytime night or day" customers, I'm inclined to believe it could be most effective handled internally by the dealership.  Honestly, I'd really like to…"
Sep 2
Brian Bennington commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"A nice thought provoker, Anne, but the trend for women to have more input (decision making power) was a cultural change that began "breathing" in the '50s, and gained a life of its own during the 60s and the 70s.   And, it…"
Aug 23
Brian Bennington updated their profile
Aug 17

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Archer-Profit Associates (Relationship Centered Marketing)
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I'll make more money for them then I'll cost them, and I'll never once mention a selling price or utilize any type of giveaways, such as coupons, discount cards, etc.
What will YOU contribute to the ADM Community?
Extensive background in developing and producing highly personalized customer follow-up and referral enhancement, first for myself for 20+ years and then for the reps and management of a small group of elite SoCal dealerships for 20+ years. Prior to that, I gained notoriety as a Limerick Poet and I'm credited with such classics as "I once knew a man from Nantucket" among many others. My one sentence business description "elevator speech" is: "We believe everyone enjoys hearing nice things said to them, and we genuinely love helping people say them."

Comment Wall (3 comments)

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At 3:28pm on August 4, 2014, Ralph Paglia said…


I am so happy we didn't lose you and your excellent participation in the ADMPC... It is important that we get different opinions and perspectives, because it is the debate, the discussions and the arguments in favor of various positions that makes this a PROFESSIONAL network first, and a social network second. Not all of us may always agree with your comments and perspectives, but that is EXACTLY why your contributions are so valuable to this community. Thank you for all that you do to keep commentary lively and far from becoming dull.

At 10:41am on July 29, 2014, J.D. Rucker said…

Welcome back! So glad that you're back up and running.

At 10:40am on July 29, 2014, Manny Luna said…

Welcome to ADM my friend!


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