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Brian Bennington
  • Male
  • Fullerton, CA
  • United States
  • Archer-Profit Associates
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Brian Bennington's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Brian Bennington commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"OK, I give up!  Initially, when I first read this blog, I though Sara's interview of Bobbi's listing of how vendors "irritate" her might possibly result in building better dealership-vendor relationships across the board.…"
10 hours ago
Brian Bennington commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Attention Fellow ADM Members: The following is a possible solution to the complaints about vendors put forth in this excellent post authored by our own Sara Callahan. Initially, I want to thank Mr. Steve Duff, my new friend at John Lee Nissan…"
Brian Bennington updated their profile
Jul 17
Brian Bennington commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Hey Steve, Thanks for taking time to respond.  First, I've got to tell you you made my day.  I had a case of "writer's block," but when I saw what I had written in that gigantic print you gave me, I thought, "By…"
Jul 17
Brian Bennington commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Great job, Sara!  You've definitely "knocked it out of the park" with this post.  Surprisingly, it almost left me at a loss for words, but note I said "almost."  While I read AN's "40 under 40"…"
Jul 17
Brian Bennington commented on sara callahan's blog post Why Speeling and Grandma Is Impotent
"Sincerest salutations to you, Sara, for such an extremely basic, yet invaluably important blog!  I noticed it posted on June 24th and I'm wondering why I just received it?  Well, better late than never.  It's unfortunate how…"
Jul 5
Brian Bennington commented on Rebecca Kon's blog post Dealer Terminology You Should Never Use Around Your Customers
"Why Rebecca and Ralph!  What an excellent exchange between two of our illustrious ADM members.  But, really.  Are there professional sales people out there still conversing like this?  Haven't we graduated to a higher, more…"
Jun 9
Brian Bennington commented on Richard Holland's blog post Volvo Announces In Car Service Appointment Scheduling: What That Means For Dealers
"Now, Richard....  If they can only incorporate some personality into it.  As to how much Volvo dealers will benefit, that depends on what percentage of customers want to schedule their vehicles with minimal instructions.  Often,…"
Jun 9
Brian Bennington commented on Jeffery Sterns's blog post Relatedness-Based Selling™
"Hi Jeff, and thanks for taking time to post.  I saw this at the end of last month, my initial read being a little cool on it, but I was curious, left it up, and have read it about 6 times, trying to figure out just what "Related-based…"
Jun 3
Brian Bennington commented on sara callahan's blog post Perception Matters: 3 Tips for Always Looking Your Best.
"Please Sara, don't misunderstand my comments as criticisms.  Most of the ADM posts are fact-laden and, dare I say, often boring, falling far afield from "entertaining."  I always look forward to you, though, because you are…"
May 16
Brian Bennington commented on sara callahan's blog post Perception Matters: 3 Tips for Always Looking Your Best.
"Wow Sara!  As witnessed by the "frogger" video, which I thought was a real "reach" illustrating the points of your post, and the following comments by our ADM comrades which were equally bizarre, this may be the weirdest ADM…"
May 15
Brian Bennington commented on Misti Miller's blog post Stop Marketing to Ghosts! The Importance of Cleaning House
"Hey Misti, Your post really "hits home" to me, as basic dealers data is critical to the Relationship Centered Marketing we've done for a small group of dealer clients for over 20 years.  As an illustration to how goofy some of…"
May 14
Brian Bennington commented on Anne Fleming's blog post Is Your Business a Dealership or a Destination?
"Hi Anne,  With "Women's Wednesday" in bold, I knew I was in the right place.  One question, though.  Is the photo above a dealership or a diner with a car parked in front?  Of note, I read your post through and…"
May 14
Brian Bennington replied to Ken Beam's discussion How we enhance our VDPs at the Douglas Auto Group utilizing Video - Shared by Ken Beam
"Hey Ken,  Your videos are nothing short of spectacular!  They're so good, I think the viewing them may be proof of "Divine intervention"!  Honestly, you should be praised day and night for how wonderful they are!…"
May 3
Brian Bennington commented on Ralph Paglia's video

Ralph Paglia - Module 08 - Negative Reviews

"Hey Ralph,  Your video was really lousy and you looked terrible....  Not really, but I thought a "negative review" would help make you look more "real," as everyone who views this will say absolutely nothing bad about…"
May 1
Brian Bennington commented on Chris Saraceno's blog post "Why Bad News Could be Good News "
"Chris, Fantastic!  For some reason, reading the title of your post reminded me of that old joke where a doctor is explaining to a new father he has some good news and some bad news....  The good news is that the new father's wife has…"
Apr 30

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Archer-Profit Associates
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
714 525-9185
REQUIRED: YOUR Business Website URL (ie;
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714 457-8287
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ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
20+ years developing Relationship Centered Marketing (RCM) for my own selling, and then the past 20+ years creating, ghostwriting and producing RCM contacts, in their entirety and ready for mailing, for sales reps and dealerships.
What will YOU contribute to the ADM Community?
"Passionate" is an understatement for how I feel about auto sales and the privilege of helping my reps and their dealerships improve their performance utilizing true relationship-centered marketing. No discounting, special offers, etc. Just messages dedicated to believably convincing their customers that they're respected and admired by the selling rep and dealership staff. Plus, all types of programs development (Management after-purchase contacts, hardcopy-based dealership-specific follow-up systems, and 100s of dealership/product-specific greeting cards, etc.). "I believe everyone likes to hear nice thing said to them and I love helping people say them."

Brian Bennington's ADM Blog

When your customers believe you truly like them….

Posted on July 6, 2013 at 8:38pm 6 Comments

Be warned.  This post is not about digital marketing.  In fact, it discourages most any form of ongoing customer or contact-worthy prospect follow-up that isn’t snail mailed.  Oops!  Now, hold on for a second.  I’m only here because, after Ralph Paglia and I got acquainted during a phone call about a composition question, and he found out what I’ve done for reps and dealerships for the past 20+ years, he thought it so “compelling” he insisted I tell you.  You know Ralph.  How could I say…


Comment Wall (1 comment)

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At 12:19pm on September 12, 2013, Jeffrey Byrge said…

Hi Brian. Thanks for the comment. I will blog about that soon. Will it be unique? I can tell you right now that it absolutely won't be new, but I hope to put a relevant point of view on it.


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