"Ralph, great point - I agree. We occasionally come across dealers who want to promote the one site they have done best on, and steer all people to that, and we encourage them to offer choices, but if they want to know which sites to add, if…"
"Jerry, a great list of logos, although I think just as important for dealers to understand is that not all review sites are created equal. Some review sites have significantly more impact on the leads, website traffic and sales generated vs…"
"Tom, great post. I like the 6th "R" you mentioned in closing too...Real People. Social Media gives businesses a chance to build those relationships you mentioned with real people...not a business talking to a consumer, but…"
"Ralph, great post. So obviously we can't speak directly to the results that GM is seeing, however, using Facebook ads for individual dealerships to reach their local community with targeted ads, we are seeing very positive results. In terms of…"
"I agree with Ralph's comment that dealers should not feel bad about using Facebook to market their dealership, but the key is how you use the media not whether to use it. As for people not wanting to be sold on Facebook, or see product…"
12th Digital Dealer Conference Session 211 The Evolution of Automotive Digital Marketing – Where Do Dealers Go From Here? A brief overview of the last 10 years, where the ‘State of the Art’ for car dealers stands today, and where the most successful dealers will get their competitive advantage tomorrow…Ralph Paglia will share insights gained from 20 years of designing, implementing and…See More
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