"Great info. Ease of use and functionality are critical components towards a consumer's digital experience. Facebook Lead Ads, combining the current targeted Facebook Ads strategy with this new mobile functionality, will provide even greater ROI…"
I have been talking to quite a few dealers who are trying to use Facebook Ads to generate more leads, but they only seeing a small percentage of those prospects fill out a website lead form. Or in a detailed look at Google Analytics, they see Facebook Ads that run on desktop have half the bounce rate of their mobile ads. Mobile…See More
"Ralph, great point - I agree. We occasionally come across dealers who want to promote the one site they have done best on, and steer all people to that, and we encourage them to offer choices, but if they want to know which sites to add, if…"
"Jerry, a great list of logos, although I think just as important for dealers to understand is that not all review sites are created equal. Some review sites have significantly more impact on the leads, website traffic and sales generated vs…"
"Tom, great post. I like the 6th "R" you mentioned in closing too...Real People. Social Media gives businesses a chance to build those relationships you mentioned with real people...not a business talking to a consumer, but…"
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