"As a dealer I don't see any reason to be too upset about this move. Sure, if I've received a lead through Cars.com, and then Cars.com sends that customer an e-mail with other vehicles two days later, the customer could potentially go…"
Ralph Paglia will share his insights on guerrilla marketing and competitive advertising strategies for the web.With today’s technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition’s customers away from them. What are some online tools and techniques that dealers can use to see exactly which keywords the competition is bidding on in Google? How can dealers and managers use…See More
"Grat step by step explanation. Does it matter who is running our pay per click campaign? One of the claims made by many pay per click consulting agencies is that even though we will pay them commission for running our campaign, we will save money…"
How to design effective job descriptions that drive and support compensation plans designed for retention and high performance. Ralph Paglia will present the process for designing the most effective job descriptions by examining and dissecting an “Internet Sales Specialist” job description. He will complete a detailed analysis of the process for creating a job description, along with how that same document should be used in setting the stage for performance reviews that are both easily…See More
ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
I am a progressive, educated individual with an understanding and love for digital marketing management. I have very strong opinions about many of the issues that the auto industry currently faces and have used increased consumer awareness and availability of information to improve my business. I alook forward to learning from the other professionals in this community.
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
I am finding more and more that the more information we try to withold from consumers the less likely we are to enter into business relationships with them. I coach my people to look at each interaction as an opportunity to help the consumer have a high-quality experience. Each customer must be treated with respect and dignity and should be not be viewed as a one-time opportunity to earn an income. Everyone has a story... let's treat our customers as such!
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
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