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Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Brad Solomon
  • Dover, NH
  • United States
  • Key Auto Group
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  • Ralph Paglia

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Brad Solomon's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Brad Solomon commented on Brian Pasch's blog post Jim Ziegler Has The Cars.com Marketing Strategy All Wrong
"As a dealer I don't see any reason to be too upset about this move.  Sure, if I've received a lead through Cars.com, and then Cars.com sends that customer an e-mail with other vehicles two days later, the customer could potentially go…"
Apr 29, 2013
Brad Solomon might attend Patric Timmermans's event
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Free webinar with Ralph Paglia: Guerrilla Marketing and Competitive Advertising Strategies at http://www.dealerwebinars.com

June 27, 2012 from 9am to 10am
Ralph Paglia will share his insights on guerrilla marketing and competitive advertising strategies for the web.With today’s technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition’s customers away from them. What are some online tools and techniques that dealers can use to see exactly which keywords the competition is bidding on in Google? How can dealers and managers use…See More
Jun 16, 2012
Brad Solomon joined Ralph Paglia's group
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Business Rater

Reputation Management resources, tools, best practices and examples focused on utilizing BusinessRater.com for the benefit of car dealerships.See More
Jun 5, 2012
Brad Solomon shared Ralph Paglia's video on Facebook
Jun 3, 2012
Brad Solomon commented on Ralph Paglia's video
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Search Advertising With Google: Quality Score Explanation by Google Chief Economist

"Grat step by step explanation. Does it matter who is running our pay per click campaign? One of the claims made by many pay per click consulting agencies is that even though we will pay them commission for running our campaign, we will save money…"
Jun 3, 2012
Brad Solomon is attending Patric Timmermans's event
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Webinar with Ralph Paglia: How to Design Job Descriptions and Pay Plans at http://www.dealerwebinars.com

June 7, 2012 from 9am to 10am
How to design effective job descriptions that drive and support compensation plans designed for retention and high performance. Ralph Paglia will present the process for designing the most effective job descriptions by examining and dissecting an “Internet Sales Specialist” job description.  He will complete a detailed analysis of the process for creating a job description, along with how that same document should be used in setting the stage for performance reviews that are both easily…See More
Jun 2, 2012
Brad Solomon updated their profile
May 19, 2012
Brad Solomon and Ralph Paglia are now friends
Feb 24, 2012
Brad Solomon is now a member of Automotive Digital Marketing ProCom
Jan 23, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Key Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
REQUIRED: Your Business Phone Number
603-319-0480
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://keyauto.com
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 16-Hyundai
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I am a progressive, educated individual with an understanding and love for digital marketing management. I have very strong opinions about many of the issues that the auto industry currently faces and have used increased consumer awareness and availability of information to improve my business. I alook forward to learning from the other professionals in this community.
What will YOU contribute to the ADM Community?
I am finding more and more that the more information we try to withold from consumers the less likely we are to enter into business relationships with them. I coach my people to look at each interaction as an opportunity to help the consumer have a high-quality experience. Each customer must be treated with respect and dignity and should be not be viewed as a one-time opportunity to earn an income. Everyone has a story... let's treat our customers as such!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://salemhyundai.net
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/bradsolo
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
BZ Results, Dealer.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Jumpstart, Cars.com NewLeadsPlus, DealerLink, NewCars.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
vAuto, InventoryPro (DealerTrack), Whatever the Used Car Manager thinks he can steal the trade-in for

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