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Brad Hampton
  • Lafayette, CO
  • United States
  • KPA
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Brad Hampton's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Brad Hampton commented on James A. Ziegler's blog post It's 9:00 AM - Do You Know Where Your Inventory Is?
"CarGurus has an impressive pedigree behind them.  When they started a few years ago, I knew they were going to grow into something unique.  I believe they are just scratching the surface…"
May 2, 2013
Brad Hampton shared J.D. Rucker's blog post on Twitter
Apr 16, 2013
Brad Hampton liked J.D. Rucker's blog post Why 42% of People Clicking on the First Search Listing is a Bogus Statistic
Apr 16, 2013
Brad Hampton was featured
Apr 8, 2013
Mark Tewart commented on Brad Hampton's blog post 5 Digital Steps to Generate Massive ROI from Direct Mail
"Excellent post Brad! I love to see a post on a digital forum about conventional advertising. Never forget that you should use all mediums and not just digital. Also, if you have call to actions that combine conventional and digital you create a…"
Mar 11, 2013
Greg Wells commented on Brad Hampton's blog post 5 Digital Steps to Generate Massive ROI from Direct Mail
"This is awesome, thanks for sharing Brad. "
Mar 11, 2013
Mathew Koenig liked Brad Hampton's blog post 5 Digital Steps to Generate Massive ROI from Direct Mail
Mar 11, 2013
Mathew Koenig commented on Brad Hampton's blog post 5 Digital Steps to Generate Massive ROI from Direct Mail
"Great tips but a major one is missing: SMS. Mobile is where much of the consumer shopping experience takes place and with a 1% response rate from direct mail, we need a way convert buyers. Rather, we need a way to contact buyers instead of waiting…"
Mar 11, 2013
Brad Hampton shared J.D. Rucker's blog post on Twitter
Mar 11, 2013
Brad Hampton liked J.D. Rucker's blog post Four Engaging Content Types for Your Dealer Website
Mar 11, 2013
Thomas Reidy commented on Brad Hampton's blog post 5 Digital Steps to Generate Massive ROI from Direct Mail
"I really like the list segmenting--one list doesn't do all."
Mar 11, 2013
Thomas Reidy liked Brad Hampton's blog post 5 Digital Steps to Generate Massive ROI from Direct Mail
Mar 11, 2013
Clay Ferrer commented on Brad Hampton's blog post 5 Digital Steps to Generate Massive ROI from Direct Mail
"All good points.  I would add unique qr codes for each mailer recipient for tracking, fraud prevention and code redemption for prizes, etc.  All form fields from mobile optimized landing page links would also pre populate for…"
Mar 11, 2013
Brad Hampton commented on Brad Hampton's blog post 5 Digital Steps to Generate Massive ROI from Direct Mail
"Thanks Ray.  If mobile is executed well I can see it doing great things for Direct Mail.  Most of the time I see it stop at QR codes that go to the mobile home page. Well executed would be making a video that the user can get to via…"
Mar 11, 2013
Ray Fenster commented on Brad Hampton's blog post 5 Digital Steps to Generate Massive ROI from Direct Mail
"The impact of including mobile would increase response by at least 15% to 20%."
Mar 11, 2013
Brad Hampton's blog post was featured

5 Digital Steps to Generate Massive ROI from Direct Mail

Automotive Service Mailer from 1928As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!).  Why should it?  It works to get good looking information in front of a lot of people very quickly, and consumers have a financial mindset when looking through their mail because that is how all their bills come.  I've done a $4,000 minimum trade-in guarantee…See More
Mar 11, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
KPA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
303-228-8756
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.kpaonline.com
YOUR Email address for business contacts
bhampton@kpaonline.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
720-383-8525
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
KPA currently works with over 4,600 dealers across the country and has been in business since 1986. Our team of professionals understand the needs and concerns of auto dealers in every profit center of the dealership. Our internet marketing solutions are the best in the industry and we continue to innovate our products and services to help dealers exceed their sales goals.
What will YOU contribute to the ADM Community?
I personally worked as the internet director for a seven dealership group, designing their processes and strategies relating to digital marketing. I am unique because I was in the dealership during 2008-2013 when the car business experienced the largest downturn in recent history. Many current industry leaders who did not experience this downturn, do not fully understand the adaptation dealerships had to face with shrinking gross profits, decreased overhead, and constant turnover. My passion is showing auto dealers realistic solutions that can actually be implemented, not just talked about.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.pohankatoyotamd.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.iloveheritageauto.com/
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.coloradodrives.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/bradley_hampton
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/KPAonline
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/Vort3xR6
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
TK Carsites
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
HomeNet

Brad Hampton's ADM Blog

Busting Website Conversion Myths

Posted on March 11, 2013 at 8:51am 2 Comments

Myth #1:  Showing multiple prices on one vehicle will increase conversions

Vehicle Pricing

The idea was simple.  Show the shopper the discounts, rebates, and special prices in order to reduce negotiation of price and show value.  It was speculated that if you don’t give the shopper something to compare the price to, then they will go to your competition to compare…

Continue

5 Digital Steps to Generate Massive ROI from Direct Mail

Posted on March 8, 2013 at 7:14am 9 Comments

Automotive Mailer
Automotive Service Mailer from 1928

As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!).  Why should it?  It works to get good looking information in front of a lot of…

Continue

The Ultimate Online Automotive Sales Process for Your Website

Posted on February 25, 2013 at 7:00am 8 Comments

The sales process hasn’t changed, but the way customers shop for a car has.  Make sure your online sales process matches your on-lot sales process.

Your Online Meet and Greet

The sales process we all know and love starts with that initial handshake and introduction.  It establishes…

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