Automotive Digital Marketing

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Brad Hampton
  • Lafayette, CO
  • United States
  • KPA
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REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
KPA currently works with over 4,600 dealers across the country and has been in business since 1986. Our team of professionals understand the needs and concerns of auto dealers in every profit center of the dealership. Our internet marketing solutions are the best in the industry and we continue to innovate our products and services to help dealers exceed their sales goals.
"What will YOU contribute to the ADM Community?"
I personally worked as the internet director for a seven dealership group, designing their processes and strategies relating to digital marketing. I am unique because I was in the dealership during 2008-2013 when the car business experienced the largest downturn in recent history. Many current industry leaders who did not experience this downturn, do not fully understand the adaptation dealerships had to face with shrinking gross profits, decreased overhead, and constant turnover. My passion is showing auto dealers realistic solutions that can actually be implemented, not just talked about.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
TK Carsites
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
Not Applicable
Used Car Inventory Management Solutions You Use

Brad Hampton's ADM Blog

Busting Website Conversion Myths

Posted on March 11, 2013 at 8:51am 2 Comments

Myth #1:  Showing multiple prices on one vehicle will increase conversions

Vehicle Pricing

The idea was simple.  Show the shopper the discounts, rebates, and special prices in order to reduce negotiation of price and show value.  It was speculated that if you don’t give the shopper something to compare the price to, then they will go to your competition to compare…


5 Digital Steps to Generate Massive ROI from Direct Mail

Posted on March 8, 2013 at 7:14am 9 Comments

Automotive Mailer
Automotive Service Mailer from 1928

As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!).  Why should it?  It works to get good looking information in front of a lot of…


The Ultimate Online Automotive Sales Process for Your Website

Posted on February 25, 2013 at 7:00am 8 Comments

The sales process hasn’t changed, but the way customers shop for a car has.  Make sure your online sales process matches your on-lot sales process.

Your Online Meet and Greet

The sales process we all know and love starts with that initial handshake and introduction.  It establishes…


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