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Bobbie Herron
  • Saginaw, MI
  • United States
  • Garber Automotive
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Bobbie Herron's ADM Discussions

BDC Training

Started this ADM discussion. Last reply by Stan Sher Jun 3, 2012. 9 Replies

We are looking for a training program for our BDC.  We have had a small internet and beginning of adding service department in place and would like to open a true BDC.  It would house the internet…Continue

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Bobbie Herron's ADM Profile page

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Bobbie Herron's blog post was featured

The Model Is Broken

Throughout #NADA2014 the buzz of dealers was all about trying to understand all things Digital.I listened and engaged in many conversations and there was a common theme through out them in regards to finding good "digital people". It's intriguing to me because I think it is interesting that we are still trying to…See More
Feb 6
Bobbie Herron commented on Bobbie Herron's blog post The Model Is Broken
"@alexander - What are your thoughts on the process in store?  Once the digital Marketing startegy is successful and the customer decides to walk on the lot to drive the vehicle what do you propose wuodl be a successful process to actually sell…"
Feb 6
Bobbie Herron commented on Bobbie Herron's blog post The Model Is Broken
"@Jeff - Thank you for your insight on this thread.  I would love to speak with you more."
Feb 5
Bobbie Herron commented on Brian Pasch's blog post How Vendors and Dealers Made Lemonade In The New Orleans Freeze Out
"Brian, Thanks again for taking the time to put this event together for us.  As always, you are much appreciated."
Feb 5
Bobbie Herron commented on Bobbie Herron's blog post The Model Is Broken
"@Alexandar - Oh wow.  Still with the listening skills. Last time, since you haven't heard me the first twenty times I have repeated myself.  My article is NOT about Digital Marketing nor is it about better hires.  If you take the…"
Feb 5
Jeffrey Tognetti commented on Bobbie Herron's blog post The Model Is Broken
"@Alexander I do not work at a dealership.  CarDealerMarketing.Com is our business website, just to straighten out any confusion. "
Feb 5
Bobbie Herron commented on Bobbie Herron's blog post The Model Is Broken
"@alexandar - Well thank you for making me popular then. I'm not very well known so I really appreciate that. I also believe this is a very important topic and one that I am passionate about so I welcome any attention to it. Dealer's need…"
Feb 5
Alexander Lau commented on Bobbie Herron's blog post The Model Is Broken
"The only reason this article has been popular is because I chimed in and made it controversial, disagreeing with your overall process and I still disagree. I tackle dealership issues and tend to make them more money. That's a proven effort on…"
Feb 5
Bobbie Herron commented on Bobbie Herron's blog post The Model Is Broken
"Wow, I missed a lot in a few hours here.   @Glenn - Thank you so much for taking the time to read through and offer guidance. I truly appreciate that. I agree in that there are times where the model will work with strong support and I…"
Feb 5
Alexander Lau commented on Bobbie Herron's blog post The Model Is Broken
"Jeff, do you work for http://cardealermarketing.com, as your profile suggests, or the Garber Automotive dealership? BTW, I might have confused two diffferent Garber Automotives. Bobbi's profile says Gaber Automotive and I presumed it was…"
Feb 5
Alexander Lau commented on Bobbie Herron's blog post The Model Is Broken
"Hi Jeff, OK. Yes you are right, most are clearly snake oil salesmen and as always here's what I have to say about SEO, just so ALL of you don't think I am trying to make some quick sale with SEO, within a digital marketing…"
Feb 5
Jeffrey Tognetti commented on Bobbie Herron's blog post The Model Is Broken
"@Alexander "BTW, we support your competition in upstate NY, which at this point of the thread, I find laughable. I can send you an SEO report showing how badly they are kicking your butt, if you like, if you want to take things to the level of…"
Feb 5
Alexander Lau commented on Bobbie Herron's blog post The Model Is Broken
"Fair enough. If you take a look at 90% of my posts, they are without self-promotion. Of late, I have been getting tired of the lack of thought put into many of the articles, therefore, I have been posting 'digital marketing strategy'…"
Feb 5
Arnold Tijerina commented on Bobbie Herron's blog post The Model Is Broken
"You can accomplish your goals ("comment and solve problems through analysis and research") without being self-promoting. Do what you do, and do it well. People will notice. Be helpful. It is possible to have conversations with people…"
Feb 5
Alexander Lau commented on Bobbie Herron's blog post The Model Is Broken
"@Arnold. Ha ha, look at the defensive nature of your post. You've no freakin idea' whom I've helped in the automotive world. Dang dude, assumptions are the mother of all you know whats! Some of the Top 100 retailers, actually. What I…"
Feb 5
Arnold Tijerina commented on Bobbie Herron's blog post The Model Is Broken
"uh... yeah. I've been a member of ADM since before you even knew what the car business was (11 years) and I'm on here much more than you know which is exactly why you need to be called out on your blatant self-promotion. In less than 2…"
Feb 5

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Garber Automotive
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager
REQUIRED: Your Business Phone Number
9893998550
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://garberbayroad.com
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8-Chrysler, 9-Dodge, 16-Hyundai, 20-Jeep, 33-Nissan

Bobbie Herron's ADM Blog

The Model Is Broken

Posted on February 3, 2014 at 10:00pm 37 Comments

Throughout #NADA2014 the buzz of dealers was all about trying to understand all things Digital.

I listened and engaged in many conversations and there was a common theme through out them in regards to finding good "digital people". It's intriguing to me because I think it is…

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