Automotive Digital Marketing

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Bob Sherman
  • Male
  • Chicago
  • United States
  • R L Polk & Co
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  • ADM Blog Posts
  • ADM Discussions (24)
  • ADM Events
  • Groups (18)
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  • Automotive Digital Marketing Videos

Bob Sherman's ADM Friends

  • Jim Radogna
  • Christy Chew
  • Jeremy Welsch
  • Larry Tabloff
  • Brad Borst
  • Harlene Doane
  • Tony French
  • Tyson Madliger
  • Dale Pollak
  • Larry Bruce
  • Su-Lin K. Velin Jasicki
  • Maria Espinoza
  • Arnold Tijerina
  • Todd Swickard
  • Jock Schowalter

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Bob Sherman's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Bob Sherman replied to Eva Blankinship's discussion Dealer's Advice to Digital Vendors
"Agree with your point of the product and product cycle.   To me, the real issue is that hardly any vendor, and more importantly the vendor's sales members, know what the dealer is looking for from an ROI definition viewpoint, and…"
Dec 15, 2015
Jeremy Welsch and Bob Sherman are now friends
Aug 26, 2013
Bob Sherman liked Jeremy Welsch's blog post Is Your CRM Leveraging Big Data To Help You Increase Revenue?
Aug 21, 2013
Bob Sherman replied to Chuck Capps's discussion ASPEN Marketing Chicago IL- STAY AWAY EVERYONE!!
"Chuck,   I also agree with Jon from Hedges.  Knowing the source of the data is an absolute.    On top of that, you should be asking for a "campaign evaluation" report.   This report will tell you in a…"
May 20, 2013
Bob Sherman is attending Tony French's event

DealerCON 2013 & Expo - Chicago at Donald E. Stephens Convention Center

April 17, 2013 to April 18, 2013
DealerCON 2013 provides dealership professionals with the knowledge and tools needed to excel in today’s dynamic landscape. Our focus is 100% on education and informing dealer employees on the best practices, the best technology and overall best way to provide their services to auto consumers to increase their bottom-line profits.See More
Apr 4, 2013
Bob Sherman commented on Todd Vowell's blog post 3 Record Breaking October Ideas for Car Dealers!
"Todd,   Great Post.   From the viewpoint of "who to target" there are numeorus solutions to assist.   From within the dealers database:  1.  There is a way to determine if a consumer still owns (or is…"
Sep 25, 2012
Bob Sherman is attending Tony French's event

Chicago DigitalCON at Hosted at the Chicago Automobile Trade Association

May 9, 2012 at 12pm to May 10, 2012 at 6pm
The leading digital marketing event in the Midwest for automotive professionals in 2012.  We've brought in the industry's best digital subject matter experts from around the country to share the latest online strategies to help your dealership increase the bottom-line by enhancing your internet marketing effectiveness. How to better leverage digital marketing to increase traffic & salesOrganic search marketing and the hottest topics in SEO and PPCHow to enhance your online presence and…See More
May 7, 2012
Bob Sherman commented on Kurt Kubicki's blog post 3 ‘Must’ Benefits of Mobile CRM
"Kurt, couldn't agree with you more.   Mobile is where everything is going."
Apr 25, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
R L Polk & Co
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Supplier, OEM Supplier, Dealership Solution Provider
Your Business Phone Number ie: 555-345-1234
YOUR Business Website URL (ie:
Email address for business contacts
Your Mobile Phone, Direct Business Line or Alternate Number
"What will YOU contribute to the ADM Community?"
15 year retail DMS sales representative with emphasis in metro large dealership
groups in Minneapolis and Chicago.
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

Comment Wall (9 comments)

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At 7:54am on April 29, 2009,
Maria Espinoza
Hi Bob! Thanks for the add!!!
At 7:21am on August 13, 2008, Brian Ferris said…
Bob, I am interested to know about Polk's products in the U.S. Do you offer full market cover new car configuration data and if so is it compiled in-house or is it outsourced from a 3rd party?
At 1:27pm on July 27, 2008, Ralph Paglia said…

It would be very nice if you would take the time to upload a profile photo so our ADM members can put a face with your name... I guarantee that you will get more out of ADM when people see you have uploaded a profile photo, it makes their willingness to share and communicate that much greater!
At 9:00pm on July 7, 2008, Jim Bernardi said…
Hi Bob, Thanks for the invitation to connect. If I can be of any assistance to you, your company or any colleagues please don't hesitate to contact me direct.

Kindest Regards
At 6:20am on February 28, 2008, Dejay Hayn said…
Great meeting you at NADA. Let's talk soon.
At 8:01am on January 27, 2008, Kim McDevitt said…
Yes Mr. Sherman! One and the same Kim McDevitt from ReyRey... Glad to see that you're doing well and moved to Polk!
At 5:00pm on January 24, 2008, Tim D Rogers said…
Hey Bob,
Thanks for the note. Look forward to seeing you at NADA.
At 9:25pm on January 16, 2008, Sean Stapleton said…
Sounds great! I will get booth information etc out next week.


At 8:10pm on January 7, 2008, Ralph Paglia said…

It is great to see you here. I am thrilled and delighted that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends.

Ralph Paglia
cell: 505-301-6369

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