Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Bob Kepple has not received a gift from an ADM Member
There's a lot of intricate psychology involved in contact form submissions. Your customer has to reach a fairly significant level of trust and interest before she enters her email/phone number and hits submit. If you check out the analytics on your form submission pages, you'll see lots and lots of impressions, but relatively few "submits."
Here's a few ideas that will greatly improve your chances of receiving that all-important contact…Continue
Dealers are used to getting direct, immediate results from their advertising. They run ads in the paper, on tv, on the radio, online and the calls and emails come in. But, running an organized social media campaign takes months to roll out, and many more months (even years) to get results. I'd say the typical arc of a social media plan at a car dealership goes like this: GM approves a budget and implements a daily process...employees eagerly post to Twitter, Facebook, and YouTube every…Continue