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Bob Kepple
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  • Beaverton, OR
  • United States
  • NA
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Bob Kepple's ADM Blog

Three small tweaks could improve your form submissions 50%.

Posted on May 30, 2011 at 3:50pm 0 Comments

There's a lot of intricate psychology involved in contact form submissions.  Your customer has to reach a fairly significant level of trust and interest before she enters her email/phone number and hits submit. If you check out the analytics on your form submission pages, you'll see lots and lots of impressions, but relatively few "submits." 


Here's a few ideas that will greatly improve your chances of receiving that all-important contact…


4 Essential tips for producing videos that "move metal"

Posted on March 1, 2011 at 3:47pm 0 Comments

The single biggest problem with most car dealer videos is poor visual quality. What I see from car dealers does not contain enough visual detail to be meaningful to the customer. The customer understands the basic features and benefits of the car...they don't need the saleperson barking this information at them. They have access to the miles per gallon, powertrain options, etc. on your site and others.  The reason they want to see a video is to see the cosmetic condition of the car. With a… Continue

Social media will disappoint you, surprise you, then reward you. It's worth the trip.

Posted on February 2, 2011 at 3:12pm 0 Comments

Dealers are used to getting direct, immediate results from their advertising.  They run ads in the paper, on tv, on the radio, online and the calls and emails come in.  But, running an organized social media campaign takes months to roll out, and many more months (even years) to get results.  I'd say the typical arc of a social media plan at a car dealership goes like this:  GM approves a budget and implements a daily process...employees eagerly post to Twitter, Facebook, and YouTube every…


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