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Bob Kepple
  • Male
  • Beaverton, OR
  • United States
  • NA
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REQUIRED: Name of Your Dealership, Business or Organization:
NA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
OTHER
Your Business Phone Number (country code - number)
5037035323
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://appliedcolors.com
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48-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We save them $40 per car on their touch up repair costs.
"What will YOU contribute to the ADM Community?"
SEO! Lots of hacks out there want your money. Spend a few hours to learn the basics (like proper titles and descriptions), and you can avoid a lot of scams.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://craigslist.org
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://autodetailingnetwork.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://craigslist.org
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://titter.com/ralphpaglia
YOUR Facebook Profile/Page
http://facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://youtube.com/AutoDigitalMarketing
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Other
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
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Used Car Inventory Management Solutions You Have Used
Not Applicable

Bob Kepple's ADM Blog

Three small tweaks could improve your form submissions 50%.

Posted on May 30, 2011 at 3:50pm 0 Comments

There's a lot of intricate psychology involved in contact form submissions.  Your customer has to reach a fairly significant level of trust and interest before she enters her email/phone number and hits submit. If you check out the analytics on your form submission pages, you'll see lots and lots of impressions, but relatively few "submits." 

 

Here's a few ideas that will greatly improve your chances of receiving that all-important contact…

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4 Essential tips for producing videos that "move metal"

Posted on March 1, 2011 at 3:47pm 0 Comments

The single biggest problem with most car dealer videos is poor visual quality. What I see from car dealers does not contain enough visual detail to be meaningful to the customer. The customer understands the basic features and benefits of the car...they don't need the saleperson barking this information at them. They have access to the miles per gallon, powertrain options, etc. on your site and others.  The reason they want to see a video is to see the cosmetic condition of the car. With a… Continue

Social media will disappoint you, surprise you, then reward you. It's worth the trip.

Posted on February 2, 2011 at 3:12pm 0 Comments

Dealers are used to getting direct, immediate results from their advertising.  They run ads in the paper, on tv, on the radio, online and the calls and emails come in.  But, running an organized social media campaign takes months to roll out, and many more months (even years) to get results.  I'd say the typical arc of a social media plan at a car dealership goes like this:  GM approves a budget and implements a daily process...employees eagerly post to Twitter, Facebook, and YouTube every…

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