Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Bill Wittenmyer has not received a gift from an ADM Member
Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place.
Then the expectation gap opens up. Typical problems that…Continue
Is your dealership planning to implement a digital retailing solution this year?
If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a…