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Bill Sattree
  • Male
  • Draper, UT
  • United States
  • Fritz and Andre
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REQUIRED: Name of Your Dealership, Business or Organization:
Fritz and Andre
Salt Lake City Utah
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Technology Professional
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
1-Acura, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 14-GMC, 15-Honda, 24-Lexus, 38-Scion, 40-Subaru, 43-Toyota
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Dealers are taught how to kill but not to hunt.
It seems like the dealer is getting screwed from building his or her own website presence. The more work they collaborate with vendors to leverage sales leads, the less in control they are of their market presence. This will change. The auto industry has been lagging in inbound intelligence, technology and resources.
Over the years, we are delighted to report that we have made our dealers wealthy and increased retention in national OEM campaigns that blew past previous retention records. Our system of segmentation started the high value customer retention revolution 15 years ago. Now OEM’s have taken over a basic version of that role.
We are subject matter experts redefining incremental business models that are not yet being leveraged in the auto industry. We do this creating an updated landscape of website performance and inbound marketing strategies for smart companies who want to get off the lead aggregate drug that are selling them back their own customers. We specialize in helping dealers and OEMs attract high value organic traffic using new automation software, custom content that is interesting, and sharing honest analytics. A typical dealer website is extremely outdated, and performs at 30 -40% of it’s potential to attract organic traffic.
Anyone can create leads, but dealers are demanding to learn how to attract customers sooner before the aggregators get their hands on them. Dealers want customers that are less finicky, obedient to the sales process, and are easy to retain. It isn’t your system and people that’s broken, it could be that your attracting flys and dealing with finicky “Groupon” like customers.
We commit to helping dealers get away from the silly process of paying for what is rightfully their own. Attracting better, High Value customers is not for everyone, only those who what to be in charge of their own destiny.
"What will YOU contribute to the ADM Community?"
We stand in amazement watching dealers buy back their own customers from vendors who have locked those same dealers out of their own true MozRank, their real online authority, and social proof.
The dealers financing these vendors to be credible local automotive authorities and subject matter experts. The vendor invests in online marketing; the dealer invests in the catch of the day.

Who are we?

The founders of Fritz and Andre have a thirst for being on the bleeding edge. Tony, Bill and Michelle have a long lineage of creating and supporting products that are ahead of their time. Data-mining and segmentation culminated in one-to-one communications that were supported by variable digital printing. Toyota, Honda, Lexus, University of Pheonix, Banfield and 1-800 Contacts were some of the clients that sought them out to develop marketing solutions for them.

Bill was a partner in Auto-Source Marketing when it was sold to Rastar Marketing where he was Vice-President, Michelle was a production manager and Tony was over product development for the automotive program at Rastar when it was sold to TC Media for $60 Million.

Once Rastar entered the corporate world it became a challenge to stay ahead of game. Soon Rastar turned into a print solution provider and the trio left.

With all their knowledge, experience and desire for providing innovative marketing solutions it was inevitable that Tony, Bill and Michelle would come together to form Fritz and Andre Marketing. Fritz and Andre, or Fn'A as it is often called, is an inbound marketing agency. Inbound marketing offers everything they couldn't achieve through direct print marketing by allowing complete trackability through content and easy audience segmentation based on online behaviors. The right content is delivered at precisely the right time to exactly the right audience.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
Not Applicable
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

Comment Wall (1 comment)

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At 11:36am on June 29, 2013, JB Floyd said…

welcome to the ADM

Bill Sattree's ADM Blog

Who's selling cars to people who hate the buying process?

Posted on October 1, 2013 at 2:30pm 1 Comment

The auto industry has many good tools to manage the behavior and request of all the leads, calls and inquiries a customer may have. Their merchandising skills in managing customers are outstanding.They have mastered their ability to be quick on the draw to respond to leads to come down and close.

But my feeling is that a bigger audience is becoming more fickled about the sales experience and not the technology.

Perhaps TRUEcar has the right idea about…


Really? Could your "optimized" website be living in the pre ZMOT period?

Posted on August 20, 2013 at 7:30am 0 Comments

I've seen a whole lot of dealer websites over my life. Most look the same.

While everybody's proud of their SEO, while their Mozrank http://moz,com is in the toilet.

Like I've said before, we know how to kill, but few know how to hunt. 



5 Inbound Marketing Lessons I Learned While Off-roading

Posted on August 19, 2013 at 2:25pm 1 Comment

Posted by partner Tony Loveless


Last month some friends of ours invited my wife and I to go on a weekend trip to Moab, Utah. My friend (let's call him Steve because that's his name) has been a lifelong Jeeper. Steve had just acquired a new-to-him Jeep and wanted to test it out. A trip to Moab? Hell yes! We packed up and…


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