Automotive Digital Marketing

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Bill Playford
  • Portage, MI
  • United States
  • DealerKnows Consulting
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Bill Playford's ADM Discussions

What would make you go back to buying third party leads?

Started this ADM discussion. Last reply by Philip Zelinger Nov 11, 2009. 18 Replies

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Bill Playford's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
DealerKnows Consulting
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Technology Professional, Media or Journalist, Dealership Solution Provider
Your Business Phone Number (country code - number)
(312) 857-5082
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Not Applicable..., Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I have a profound passion for automotive ecommerce, and am constantly seeking ways to create measurable results. I believe that every dealership has an opportunity to be successful online, but must first embrace the fundamentals of doing business in the Internet age. By applying sound business principles, appropriate technology, and tailored sales methodology, I can help your company reach its full potential.

Plus, I work with "the funniest person in the car business."
"What will YOU contribute to the ADM Community?"
eCommerce professional, with over eight years of direct Internet automotive sales and product development experience. Highly adept at quick strategic development, and execution. Demonstrated consistency in innovation, sales leadership, customer satisfaction, and customer retention.


Keen understanding of automotive environment, with expertise in product segmentation, and model specific knowledge. Extremely customer focused, firmly believing in fulfilling niche consumer demands. Strongly interested in strategic, competitive, and consumer market analysis. Intimate knowledge of Internet car shopping processes, from consumer research, to lead generation/acquisition/scoring/prioritization, to vehicle delivery.


Relaxing with my family, architecture, art, and travel. I am also an avid automobile, Formula One racing, and Red Wing hockey enthusiast.

Contact info:

I'm always open to discussing the automotive ecommerce business, and love a good conversation. Please don't hesitate to contact me, for any reason.

517-518-1456: mobile
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites, BZ Results
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, iMotors, Autotropolis, Reply,, Jumpstart, Auto Lead Exchange,, NewLeadsPlus,,, Next Phase media, PriceWheels, OTHERS
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable..., Not Applicable

Bill Playford's Photos on ADM

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Bill Playford's ADM Blog

The 31 inch yard stick

Posted on February 17, 2012 at 6:30am 5 Comments

Periodically, we receive an email or a phone call from an ISM wanting to know how to increase their closing ratio from 30% to 40%. I often have to bite my lip in order to prevent myself from laughing hysterically. Invariably, I start to ask how that dealership is measuring its closing ratio. However, as I am asking that question, I am always asking myself why isn't there a standard equation for measuring closing ratio?

Let's think about other forms of measurement,…


Has anyone seen a six star rating on Google Places?

Posted on December 2, 2011 at 1:48pm 15 Comments

One of our dealers just brought this to our attention. I've never seen six stars available before. Have you?

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At 8:05pm on July 19, 2010, Ralph Paglia said…
BTW, thanks is long overdue for the profile photo... And, I am still very positively impressed every time I see the Detroit Ato Show pictures you snapped last year... Outstanding images!
At 1:31pm on July 27, 2008, Ralph Paglia said…

It would be very nice if you would take the time to upload a profile photo so our ADM members can put a face with your name... I guarantee that you will get more out of ADM when people see you have uploaded a profile photo, it makes their willingness to share and communicate that much greater!
At 8:46am on June 21, 2008, Tom Gorham said…
Hi Bill, Thanks for the invite.
At 7:45pm on January 7, 2008, Ralph Paglia said…

It is great to see you here. I am thrilled and delighted that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends.

Ralph Paglia
cell: 505-301-6369

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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