Bill Playford's ADM Profile page

REQUIRED: Name of Your Dealership, Business or Organization:

DealerKnows Consulting

REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):

Consultant, Technology Professional, Media or Journalist, Dealership Solution Provider

Your Business Phone Number (country code - number)

(312) 857-5082

YOUR Business Website URL (ie: www.KenGrodyFord.com)

http://www.DealerKnows.com

Your Mobile Phone, Direct Business Line or Alternate Number

517-518-1456

Select All franchises/brands you are associated with

-Not Applicable..., Not Applicable

ADM is a Professional Network, describe: "Why should anyone do business with you?"

I have a profound passion for automotive ecommerce, and am constantly seeking ways to create measurable results. I believe that every dealership has an opportunity to be successful online, but must first embrace the fundamentals of doing business in the Internet age. By applying sound business principles, appropriate technology, and tailored sales methodology, I can help your company reach its full potential.

Plus, I work with "the funniest person in the car business."

"What will YOU contribute to the ADM Community?"

eCommerce professional, with over eight years of direct Internet automotive sales and product development experience. Highly adept at quick strategic development, and execution. Demonstrated consistency in innovation, sales leadership, customer satisfaction, and customer retention.

Specialties:

Keen understanding of automotive environment, with expertise in product segmentation, and model specific knowledge. Extremely customer focused, firmly believing in fulfilling niche consumer demands. Strongly interested in strategic, competitive, and consumer market analysis. Intimate knowledge of Internet car shopping processes, from consumer research, to lead generation/acquisition/scoring/prioritization, to vehicle delivery.

Interests:

Relaxing with my family, architecture, art, and travel. I am also an avid automobile, Formula One racing, and Red Wing hockey enthusiast.

Contact info:

I'm always open to discussing the automotive ecommerce business, and love a good conversation. Please don't hesitate to contact me, for any reason.

517-518-1456: mobile

bill@dealerknows.com
wplayford@wplayford.com

CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)

http://www.drivethebest.com/

Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)

http://automotivedigitalmarketing.com

INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)

http://www.cars.com

YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)

http://twitter.com/wplayford

YOUR Facebook Profile/Page

http://www.facebook.com/wplayford

YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)

http://www.youtube.com/thisisabitexcessivedontyouthink

Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use

ADP Dynamic Websites, BZ Results

INTERNET LEAD Suppliers You are using now, or in the past

Dealix, Autobytel, AutoUSA, iMotors, Autotropolis, Reply, Automotive.com, Jumpstart, Auto Lead Exchange, CarPrices.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, Next Phase media, PriceWheels, OTHERS

DEALER MANAGEMENT SYSTEMS (DMS) You use

Not Applicable

Used Car Inventory Management Solutions You Have Used

Not Applicable..., Not Applicable