Bill Playford's ADM Profile page

Enter Name of Your Dealership, Business or Employer:

DealerKnows Consulting

Auto Industry Business Segment or Affiliation (check all that apply):

Consultant, Technology Professional, Media or Journalist, Dealership Solution Provider

REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)

http://www.DealerKnows.com

OPTIONAL: Email Listing for ADM Members interested in doing business:

bill@dealerknows.com

REQUIRED: Your Business Phone Number for Members:

(312) 857-5082

OPTIONAL: Your Mobile Phone Number for ADM members:

517-518-1456

If affiliated with a Dealer or OEM, please check franchise you are associated with:

-Not Applicable..., Not Applicable

This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?

I have a profound passion for automotive ecommerce, and am constantly seeking ways to create measurable results. I believe that every dealership has an opportunity to be successful online, but must first embrace the fundamentals of doing business in the Internet age. By applying sound business principles, appropriate technology, and tailored sales methodology, I can help your company reach its full potential.

Plus, I work with "the funniest person in the car business."

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!

eCommerce professional, with over eight years of direct Internet automotive sales and product development experience. Highly adept at quick strategic development, and execution. Demonstrated consistency in innovation, sales leadership, customer satisfaction, and customer retention.

Specialties:

Keen understanding of automotive environment, with expertise in product segmentation, and model specific knowledge. Extremely customer focused, firmly believing in fulfilling niche consumer demands. Strongly interested in strategic, competitive, and consumer market analysis. Intimate knowledge of Internet car shopping processes, from consumer research, to lead generation/acquisition/scoring/prioritization, to vehicle delivery.

Interests:

Relaxing with my family, architecture, art, and travel. I am also an avid automobile, Formula One racing, and Red Wing hockey enthusiast.

Contact info:

I'm always open to discussing the automotive ecommerce business, and love a good conversation. Please don't hesitate to contact me, for any reason.

517-518-1456: mobile

bill@dealerknows.com
wplayford@wplayford.com

Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)

http://www.drivethebest.com/

Enter URL of OEM site you recommend (ie; www.FordVehicles.com)

http://www.honda.com

Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com)

http://automotivedigitalmarketing.com

Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)

http://www.cars.com

Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)

http://twitter.com/wplayford

Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)

http://www.facebook.com/wplayford

Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)

http://www.youtube.com/thisisabitexcessivedontyouthink

Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:

ADP Dynamic Websites, BZ Results

Check all INTERNET LEAD PROVIDERS You have direct experience with:

Dealix, Autobytel, AutoUSA, iMotors, Autotropolis, Reply, Automotive.com, Jumpstart, Auto Lead Exchange, CarPrices.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, Next Phase media, PriceWheels, OTHERS

Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:

Not Applicable

Select all Vehicle Inventory Management Solutions You Have Used:

Not Applicable..., Not Applicable