Automotive Digital Marketing

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Bill Pike
  • Male
  • Los Angeles
  • United States
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Bill Pike's ADM Friends

  • Karolyn Hart
  • Tracy E. Myers, CMD
  • Michael McVeigh
  • Dan  Daya appa
  • Angela Ericson
  • David Hein
  • Gerard Harrington
  • Jeff Kershner
  • Ralph Paglia

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Comment Wall (7 comments)

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At 1:00pm on July 14, 2008, Karolyn Hart said…
Hi Bill,

I just sent you an email with some resources. Let me know what you think.

At 11:38am on June 16, 2008, Gerard Harrington said…
Not really, but it is fun to see boston vs. LA. Go Celtics!
At 2:32pm on March 7, 2008, Ralph Paglia said…

Thank you for the message... I like music and wanted every member of ADM to be able to upload and share their favorite songs. I understand all the downsides of music on a website related to bandwidth, page load times, etc., but I believe it is important enough and is a means of communicating who we are to others, so it is worth the cost of having it!
At 6:55am on March 6, 2008, David Hein said…
Thanks Bill. The site is being worked on and we are adding more functionality almost every day. There are some major releases of technology coming later this month.

Please call Mark Dubis (646-747-9042), he has a project he needs your help on and another lead for you.

Thanks again for your help with!
At 6:27pm on February 21, 2008, Tracy E. Myers, CMD said…
Thank you for the kind words. As I am sure you saw, we have 2 types of and on the lot. The ones we film on the lot are done by the salesperson after delivery. The customers love it! The quality is not good enough for tv but we have incorporated them into our social networking sites and are making them a primary part of our website (it is going through a redesign now). The studio testimonials are an important part of our infomercials. We run the infomercials continuously inside our showroom on flat screens.

Good luck and have a great day!
At 6:12pm on February 18, 2008, David Hein said…
Thanks Bill. I appreciate your kind words.

Any thoughts you have as we roll out the community features would be invaluable to me personally.
At 9:57pm on January 6, 2008, Ralph Paglia said…

You are the best! I am thrilled to see that you have joined our community... Welcome and THANK YOU!

I am looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, clients and friends!

Ralph Paglia
cell: 505-301-6369

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"What will YOU contribute to the ADM Community?"
I am a creative writer - formerly with Dealer Communications at American Honda - with experience in automotive, technology and consumer-based organizations. I have produced newsletters and electronic communications that always kept the dealer and customer relationship in mind. I developed an article series (Please see blog for a sample) that gave dealers a voice.

Interviewing people and writing articles (or profiles) that allow successful business people to be better known for their creativity and vision.

Reviewing and editing business writing to improve clarity and the logical flow of ideas. Helping the reader understand the purpose of a given communication.

Managing/updating online content for Websites

Revising resumes for clarity and an optimal fit with the target industry.

Bill Pike's ADM Blog

Bill Pike's Automotive Updates from Washington DC

Posted on July 14, 2008 at 12:30pm 0 Comments

Proposed Fuel Economy Law Criticized for Understating Gas Prices

Critics of the National Highway Traffic Safety Administration's (NHTSA) proposed federal fuel economy regulations (known as "CAFE") for 2011-2015 are asserting that the proposed standards are too low due to faulty assumptions about gasoline prices. They argue the gasoline price estimate is about $1.50 per gallon below current prices.

The energy bill enacted in December directed NHTSA to set standards requiring… Continue

Music - What a Great Addition!

Posted on February 28, 2008 at 9:00am 0 Comments

I don't know how the idea of adding music to each page came into reality, but I love it. If it is you Ralph, thank you very much! That little feature on this site gives me a chance to share songs and artists that you are unlikely to find on mainstream radio.

- Tecumseh Valley - Written by Towns Van sant a singer and songwriter who may not be well-known outside Texas. Artists however have discovered his sad songs and many have been recorded by country and other singers. This… Continue

Acura Changes Promised at NADA

Posted on February 18, 2008 at 4:00pm 0 Comments

I have been involved in dealer communications at American Honda for over 12 years and I enjoyed my experience very much. The dealerships are great people to work with. The one area of concern has been the vision and direction of the Acura Division.

As I listened in to the presentation to Acura dealers at NADA (San Francisco) I heard the promise of a "huge shift" in the next year that will move the brand closer to tier 1 luxury brands such as Lexus, BMW and Mercedes-Benz. I truly want… Continue

A Series of Small Steps Leading to Improvements

Posted on February 4, 2008 at 12:30pm 0 Comments

Angela Ericson -- the EXCELL facilitator for SanTan Honda Superstore of Chandler

(Formerly Honda Cars of Mesa) – lives and breathes the concept of “continuous improvement.” She is rock solid in the belief that there isn’t any job task that can’t be improved, streamlined, or even possibly…


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