"The only way I know to get to what the client really wants and needs is to ask a lot of open-ended questions. Who's the car for? How will the car be used? What do you like best/worst about your current vehicle? How have your needs…"
Good stuff. I would only amplify point three, to wit:
Write it as a news story, not as a press release. Reason: There are lots of lazy newspaper folks out there who will, if you have written a servicable piece, slap their own…"
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