"I'll be very interested to see what your research reveals, Brian. Your guidance is always top-notch!
In the meantime dealers should be working to install the methods for multi-channel attribution for leads and sales. Top eCommerce companies…"
"Rick - I should have acknowledged and congratulated you on the sales conversion data you included - that was the real point of your post after all. Mea culpa. Clearly the new website is preforming very well.
So, to clarify what I intended - Bounce…"
"I currently have zero experience on test drive videos. I recently bought a lens that addresses the need to capture a full room in a home within one frame, and after watching your video it struck me that a lens like that might be…"
"Agree with Ralph's comment, Ken's videos are top notch.
Question for Ken - have you ever tried the extra-wide angle lenses like realtor's use when you shoot the test drive shots from the back seat? I'm curious if that would help…"
"Thanks for your kind words Tom.
And by the way, the phrase “I’m a car guy” has now been completely stricken from my vocabulary! Your point on that is interesting. I must agree that what the Dealer should care about from the digital…"
"This was helpful, Tom. As a vendor I much prefer face to face interactions, and so the temptation to resort to traditional "cold calling" is strong. But for the reasons you point out that can handicap the relationship before it even gets…"
"Well said, Tom. You put into words what I had only just started to grasp.
I personally hate telling clients to "have faith" but faith is the only way to forge ahead before the evidence has all been settled. And in the case of social…"
"Good stuff Keith. And speaking of PPC vendors that chase clicks rather than conversions - when I review the website analytics for Dealerships I often find them paying a PPC vendor huge fees for clicks when the search phrase was the name of their…"
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