Automotive Digital Marketing Professional Community

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Bernard McGRanaghan
  • Dublin
  • Ireland
  • Skupe Net
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  • Curtis Brown
  • Anthony-Scott Hobbs
  • James A. Ziegler
  • Ralph Paglia

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Latest ADM Activity - Click "More" at bottom!

Bernard McGRanaghan commented on J.D. Rucker's blog post The Most Abused Statistic in Automotive Internet Marketing
"Nice article and great advice."
Oct 16, 2012
Bernard McGRanaghan commented on Ralph Paglia's video

Tier10 Marketing - Google Changing the World Again

"Great information but is it just me or does this whole area feel like a run away train .... I long for a boat in the Caribbean, a clear sky and a star to stear her by... Oh yes and a few Caribs in the cool box."
Feb 10, 2012
Bernard McGRanaghan liked Ralph Paglia's video
Dec 2, 2011
Bernard McGRanaghan shared Ralph Paglia's video on Twitter
Dec 2, 2011
Bernard McGRanaghan shared Ralph Paglia's video on Facebook
Dec 2, 2011
Bernard McGRanaghan joined Ralph Paglia's group


This group is for focusing on best practices that use various Yelp Community and Review capabilities in order to achieve a dealer or group's marketing communication and reputation management objectives.See More
Nov 17, 2011
Bernard McGRanaghan updated their profile
Aug 29, 2011
James A. Ziegler and Bernard McGRanaghan are now friends
Jul 13, 2011
Bernard McGRanaghan commented on Ralph Paglia's blog post How Automotive Marketing and Advertising Media Buyers Should Approach Online Display Ad Campaigns
"Two parts to the display marketing approach are 1) Sourcing relevant audience (which is the key drive of the article above) and 2) Creating relevant Display ads to offer the audience; which is critical to drive conversions and promote brand. Banner…"
Jul 13, 2011
Bernard McGRanaghan replied to Allen M. Gottfried's discussion Say no to QR and yes to Tag!
"This might be a bit obvious but because Microsoft Tags are in colour it means they won't be available for use in Black and White printed ads etc.   I would also guess that the attractive 'ease of use' benefits available for Tags…"
Jul 13, 2011
Bernard McGRanaghan commented on Ralph Paglia's page Split the Aces and Double Down by Jim Ziegler
"Loved the article, a great read. I'm looking forward to the next installment already!"
Jul 13, 2011
Bernard McGRanaghan and Curtis Brown are now friends
Jul 11, 2011
Bernard McGRanaghan commented on Stan Bradbury's blog post Mobile Web Browser vs. Mobile Applications
"Apps exploded and kicked off the mobile experience at a time when there was very little support for 'mobile browsing'. In effect they created the market for mobile browsing. The increasingly sophisticated Mobile Websites available today…"
Jul 1, 2011
Bernard McGRanaghan replied to Ralph Paglia's discussion Leadership Versus Management; What's The Difference?
"Hi Ralph, Those are really great points and Tobias's catch phrase 'Leaders do the right things - Managers do things right' sums it up nicely. I'm not sure that it's possible to be a great leader AND a great manager...…"
Sep 20, 2010
Bernard McGRanaghan updated their profile photo
Sep 20, 2010
Bernard McGRanaghan is attending Brian R Hannan's event

The Price is Right at Webinar

May 14, 2010 from 12pm to 1pm
Register here.While price isn’t the only factor car buyers consider, it does play an important role in the decision-making process. Shoppers focus on listings that are competitively priced and deliver the most bang for the buck. Join our and industry experts as we examine how your pricing strategy drives the visibility of your inventory and can help you win more than your fair share of the deals…See More
May 12, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Skupe Net
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider, Technology Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We provide motor dealers with simplified online advertising systems that work across multiple channels.
Our focus is to reduce the advertising management overhead to ensure the dealerships can retain their focus on selling.
What will YOU contribute to the ADM Community?
online car classifieds/listings is my background, we set up in 1998 and the site was hugely successful. It was sold to in 2005.
My passion still encompasses the internet and how to make it easier for car buyers to find the car that they want to buy.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or UGC site you recommend (ie;
INVENTORY MERCHANDISING or listing site you recommend (ie;
Your TWITTER profile, or one you recommend (ie;
Your FACEBOOK Profile/Page, or one you recommend (ie;
Your YouTube Channel, or Video site you recommend (ie;
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable, Not Applicable...

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