For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
There's a reason Amazon, Netflix & Google use sophisticated targeting technologies to manage their audiences & offer personalized shopping experiences. Simply put, it works. Join CDK Performance Improvement Consultant Rob Campbell to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers.Together we’ll determine how to:Identify your audience in real-time and align your targeting…See More
I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems. ILR combined with…
The purpose of this group is to discuss and answer questions about search engine optimization in order to teach car dealers and automotive sales professionals seo tips that can help improve organic search rankings and drive highly qualified traffic.
Leads are only as good as the way they are handled and i can tell statics show that 30% of leads are never called and of the 70% left over 84% are never asked to come into the dealership. Currently 86% of all vehicles sold are due to the internet one way or another
“In today’s social media dominated world, online consumer generated content, such as reviews and ratings, is prevailing as a key influence in shoppers’ decision to ultimately purchase a product or use a service. This trend can be recognized by the increase in popularity of Web sites built on business models providing just this type of information. A positive consequence of such review sites is that businesses work hard to avoid getting low scores and more effort is put into satisfying customers. “ - Alin Sturek J. D. Power and Associates
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
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