Posted on January 31, 2009 at 8:15pm
I was reading how an Internet lead is lost in 4 hours if not followed up. The online car buyer will actually go to your site and look around and even fill out your customer contact form. What happens next is incredible. The lead will often go unnoticed by the web staff and this gets lost in the shuffle.
A surprisingly large number of these leads will go on to another dealership and make a purchase. The percentage of prospects who actually do this is close to 50%. If the lead can… Continue