Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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April Rain
  • Female
  • Atlanta, GA
  • United States
  • Digital Rain Inc.
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April Rain's ADM Friends

  • Kim Essenmacher
  • jeff
  • Daryl Calhoun II
  • Nick Domino
  • Aaron Hassen
  • Jim Kristoff
  • Jason Gorham
  • Ian Nethercott
  • Will Michaelson
  • Daimen Boyd
  • Scott Fitzgerald
  • Bill Goodfriend
  • Kim DePalma
  • Owen Moon

April Rain's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Digital Rain Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Dealership Solution Provider, Advertising Agency
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
3-Audi, 4-BMW, 5-Buick, 7-Chevrolet, 8-Chrysler, 9-Dodge, 13-Ford, 14-GMC, 16-Hyundai, 17-Infiniti, 21-Kia, 25-Lincoln, 30-Mercedes-Benz, 32-Mitsubishi, 35-Porsche, 36-Ram, 40-Subaru, 43-Toyota, 46-Volkswagen, 47-Volvo
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Digital Rain Inc. is a digital marketing, consulting, and events company dedicated to the fields of online, social media, e-commerce, and sales. We add relentless ingenuity to this fast-moving market and work to ensure our clients are at the cutting edge of their industry. We are a unique company for businesses that want their brand to stand out and create a memorable and lasting impression.
"What will YOU contribute to the ADM Community?"
April Rain is a digital marketing addict, obsessed with online trends and emerging technologies. As consultant and event coordinator she has a passion for empowering businesses and stimulating sales. After working as a digital supervisor in an advertising agency and subsequently observing the lack of emphasis placed on digital, April made her “Jerry Maguire like” move by founding Digital Rain Inc. With nothing more then her metaphorical fish, April developed a successful consulting, training, and events company. Today Digital Rain works with companies large and small meeting their needs in the areas of digital marketing, analytics, social media, e-commerce, and process development.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
The Cobalt Group,, Dealerskins, TK Carsites, DealerFire, DealerInspire
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, Jumpstart, Auto Lead Exchange, AutoNetUSA, eLeads
Not Applicable
Used Car Inventory Management Solutions You Have Used
HomeNet, vinSolutions, eCarList, FirstLook, My Crystal Ball

April Rain's Videos

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April Rain's ADM Blog

What I learned from Google’s top analyst and engineer at SES

Posted on August 29, 2012 at 10:42am 0 Comments

Since its inception in 1998, Google has become a powerhouse in digital marketing. At the August Search Engine Strategies (SES) Conference and Expo in San Francisco I heard Avinash Kaushik and Matt Cutts speak about how to become successful at marketing online. Going to SES with my website cohorts DealerOn was one of the most insightful experience’s I have had in e-commerce to date. I would love to share a few of those messages with you:…


Attention Successful Dealers:

Posted on July 26, 2012 at 5:09am 0 Comments

Attention Successful Dealers: 

I am conducting a confidential study of successful dealers in the country in order to find out the secrets behind their achievements. I will cross reference those results with the recommendations of most major books focusing on success and sales and then create a free workshop highlighting the success markers of Automotive…


Digital Dealer Workshops Houston Texas 01/17/2012

Posted on December 28, 2011 at 4:40am 1 Comment

Digital Dealer Workshops Houston Texas 01/17/2012

Workshop Tracks Include: Automotive e-Commerce; Social Media & New Technologies; Sales, Process & Fixed Operations;  and Websites, Marketing & Analytics


Dealer Communications, the leading multi-media information source for automotive dealers and managers, will hold a one-day…


April Rain’s Guide to Automotive Conferencing.

Posted on August 24, 2011 at 6:00am 26 Comments

So after the last couple conferences I have blogged a recap, highlighting tips shared with me, or ones I have learned though personal experience.  Because a number of people have commented on these tips, I have decided to make a master list of what I have learned from my conference adventures.




Comment Wall (3 comments)

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At 8:39pm on January 30, 2012,
Sean V. Bradley

Awesome Post!

At 4:16pm on September 01, 2010, Ralph Paglia gave April Rain a gift
ADM Gift
Happy Birthday, April! I hope today has been great and you have been recognized for all the good things you do, shown the love and appreciation you deserve... Thank you for your ADM participation!
At 8:17am on April 24, 2010, Todd Smith said…
Hi April,

Nice meeting you at the DD8 conference.

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