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April Lee
  • Costa Mesa, CA
  • United States
  • Flash Point Communications, LLC
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Latest ADM Activity - Click "More" at bottom!

Alexander Lau commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"LOL Manny!"
Jul 30, 2013
Micah Birkholz-1:16Digital Media commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"I feel this is what this post will turn into quickly... now where is truecar and cardoll.... "
Jul 29, 2013
Alexander Lau commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"Where's the data? Everyone here is claiming bullsh*t brother. Those numbers are inflated for your own benefit and your underlings aren't educated. Where is April Lee's response?"
Jul 29, 2013
Paul Rushing commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"@Scott - Make the data public.  You made some bold claims."
Jul 29, 2013
Scott Empringham commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"@Paul - Offer still stands.  If you're interested in details, please don't hesitate to contact me."
Jul 29, 2013
Alexander Lau commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"Great point @Paul!"
Jul 29, 2013
Paul Rushing commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"If you are going to publicly make the claims that you have here you should share the data publicly and open up your interpretation to review from the peers your trying to impress with the outlandish claims.   If they are true my hats off to you…"
Jul 29, 2013
Scott Empringham commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"@Roosevelt - It was a lot of trips back and forth to client.  Our work certainly isn't done.  And it's not yet a perfect science.  But we bring more data than any other marketer in that space (that I'm now aware of) and…"
Jul 28, 2013
Scott Empringham commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"Thanks for all the feedback.  I've been traveling a bit for the past couple weeks and see there's been some...feedback. @Paul - I was traveling and asked a young lady on our marketing team to post so we could get the info out.…"
Jul 28, 2013
Paul Rushing commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"LOL the data points and conversion ratios in the flow chart presented are laudable to say the least.  What is even more funny is that Scott could not post it himself or at least give his assistant his login for her to post under his name.…"
Jul 26, 2013
Alexander Lau commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"Please a response from your side April Lee...? You can't just make claims and not back it up without proof. This makes no sense, why even post this without proof? I'm guessing they had you write this with no intent on backing up your…"
Jul 26, 2013
JB Floyd commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"I had a hard time even commenting on this post as it will garner attention to it, but I feel that this is a lot of fluff and very little solid information. I believe in promoting oneself but this may be bordering on an infomercial and not a very…"
Jul 26, 2013
JB Floyd commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"interesting article, how many dealerships have used your service."
Jul 25, 2013
Alexander Lau commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"Bingo Dee, those claims seem to be very high and this sounds a lot more like a sales pitch than informative."
Jul 24, 2013
Dee Ramonte Rawls commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"Mathematics is a True Science... Using DMS information (not DMV) is a way to track sales but not a way to track sales to the specific campaign you ran here.  The infograph is somewhat busy for the point you try to make, and that I believe is…"
Jul 24, 2013
Alexander Lau commented on April Lee's blog post Automotive Case Study: How Flash Point Turns Social Media into ROI
"Will give you a ring this afternoon, Manny. "
Jul 24, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Flash Point Communications, LLC
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider
REQUIRED: Your Business Phone Number
6572128519
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.flashpointcommunications.com/
YOUR Email address for business contacts
april.lee@fpcdigital.com
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 11-Fiat, 13-Ford, 20-Jeep, 24-Lexus, 25-Lincoln, 29-Mazda
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://vanbortelford.net/
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Other
INTERNET LEAD Suppliers You Have Experience Using
OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
OTHER
Used Car Inventory Management Solutions You Use
Not Applicable

April Lee's ADM Blog

Automotive Case Study: How Flash Point Turns Social Media into ROI

Posted on July 19, 2013 at 4:00pm 22 Comments

Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.



To some, it seemed crazy. Social media? For something other than branding? But…

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The (Unexpected) ROI of Social Media @Tier II

Posted on February 13, 2013 at 5:11pm 0 Comments





Dealer Groups who want to make real money using Social Media think 3 words:…

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