Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
April Lee has not received a gift from an ADM Member
Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.
To some, it seemed crazy. Social media? For something other than branding? But…