Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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Anne Fleming
  • Female
  • Pittsburgh, PA
  • United States
  • Women-Drivers.com
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Anne Fleming's ADM Friends

  • Jeff Mayernik
  • Bill Cosgrove
  • Alexander Lau
  • Connie Keane
  • Cherie Price
  • Sindi Markette
  • Mike Gorun
  • Yago De Artaza Paramo
  • thomas ieracitano
  • Ken Beam
  • Ronald G. (Ron) De Angelo
  • Richard Valenta
  • David Ruggles
  • Ralph Paglia

Anne Fleming's ADM Discussions

Join the First-Ever National Dealer's Challenge: How Women+Family Friendly is Your Store?

Started this ADM discussion. Last reply by Alexander Lau Nov 13, 2013. 3 Replies

Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue

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Anne Fleming's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Anne Fleming posted a blog post
Nov 7
Anne Fleming's blog post was featured

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships? Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to face’ suggestions.However, when the initial interaction is via email or social media, your response is no less important. Digital…See More
Oct 17
Anne Fleming posted a blog post

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships? Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to face’ suggestions.However, when the initial interaction is via email or social media, your response is no less important. Digital…See More
Oct 17
Anne Fleming posted a blog post

The Bad News About Customer Greetings at Dealerships

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…See More
Oct 3
Anne Fleming's blog post was featured

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Decrease the Gender Gap and Increase RevenueChanging Culture, Changing TidesWomen are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held…See More
Sep 27
Anne Fleming posted a blog post

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Decrease the Gender Gap and Increase RevenueChanging Culture, Changing TidesWomen are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held…See More
Sep 19
Anne Fleming's blog post was featured
Sep 13
Anne Fleming posted a blog post
Sep 12
Anne Fleming posted a blog post

Do You Meet Expectations For Long-Term Retention?

Defining Customer Experience for Long-Term RetentionWhen it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an impeccable team to do this continually is what is required.What Experience Do You Create?…See More
Aug 22
Anne Fleming's blog post was featured

Be a Solution Specialist Not a Salesperson

Do you have sales personnel or solution specialists at your dealership?Is there truly a difference between the two terms?Can changing the language you use really increase your sales?When selling to women, language can make all the difference between a successful customer engagement and sending a prospect out the door. Why? Women rank trust as their #1…See More
Aug 17
Anne Fleming posted a blog post

Be a Solution Specialist Not a Salesperson

Do you have sales personnel or solution specialists at your dealership?Is there truly a difference between the two terms?Can changing the language you use really increase your sales?When selling to women, language can make all the difference between a successful customer engagement and sending a prospect out the door. Why? Women rank trust as their #1…See More
Aug 8
Anne Fleming's blog post was featured

Want to Maximize Retention?

Creating a Service Drive Experience to Maximize RetentionBringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet, for a dealership, service revenue is huge to the bottom line. And the best way to keep service revenue…See More
Jul 30
Anne Fleming posted a blog post

Want to Maximize Retention?

Creating a Service Drive Experience to Maximize RetentionBringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet, for a dealership, service revenue is huge to the bottom line. And the best way to keep service revenue…See More
Jul 25
Anne Fleming's blog post was featured

Take the Test: How Trustworthy is Your Dealership?

Women make a full 45% of new consumer car purchases—that’s no small market.And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of the sales consultant and dealership are much higher on the priority scale.…See More
Jul 11
Anne Fleming posted a blog post

Take the Test: How Trustworthy is Your Dealership?

Women make a full 45% of new consumer car purchases—that’s no small market.And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of the sales consultant and dealership are much higher on the priority scale.…See More
Jul 11
Anne Fleming posted a blog post

Be ‘in the Know’ About Your Women Buyers & Marketshare

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at your dealership. These changes…See More
Jun 20

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Women-Drivers.com
Location
Pittsburgh, PA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
412-327-2604
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.women-drivers.com
YOUR Email address for business contacts
info@women-drivers.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
412-327-2604
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We help dealers sell more cars to women with our innovative CERTIFIED brand reputation model, Women+Family Content Publisher, and Dealer Data services.
"What will YOU contribute to the ADM Community?"
What remains as an on-going opportunity is for dealers and women customers to have a more powerful dialog when 'browsing'. Women go to 1.9 dealerships before buying which leaves it like a 50-50 chance. Improving this dialogue and engagement is imperative to the growth of your business. T
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/womendrivers
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/WomenDrivers
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
Not Applicable

Anne Fleming's ADM Blog

How Your BDC Can Minimize Leakage with Digital Customers

Posted on October 17, 2018 at 9:30am 0 Comments

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?

Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…

Continue

The Bad News About Customer Greetings at Dealerships

Posted on October 3, 2018 at 10:33am 0 Comments

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?

Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…

Continue

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Posted on September 19, 2018 at 3:00pm 0 Comments

Decrease the Gender Gap and Increase Revenue

Changing Culture, Changing Tides

Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself…

Continue

Comment Wall (2 comments)

You need to be a member of Automotive Digital Marketing to add comments!

Join Automotive Digital Marketing

At 7:21pm on August 7, 2013, Cherie Price said…

But, of course.  THANK YOU

I was already intrigued by "Women Drivers" 

 

  Cherie

At 12:41pm on June 10, 2013, Jon Floyd said…

welcome to ADM

 
 
 

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