Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue
Anne Fleming has not received a gift from an ADM Member
A recent national report “Women Car Buyers Rate Women Consultants Higher in Dealer…Continue
Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?
Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…
How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?
Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…Continue
Changing Culture, Changing Tides
Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself…Continue