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Anne Fleming
  • Female
  • Pittsburgh, PA
  • United States
  • Women-Drivers.com
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Anne Fleming's ADM Friends

  • Manny Luna
  • Bill Cosgrove
  • Alexander Lau
  • Connie Keane
  • Cherie Price
  • Sindi Markette
  • Mike Gorun
  • Yago De Artaza Paramo
  • Ken Beam
  • Richard Valenta
  • David Ruggles
  • Ralph Paglia

Anne Fleming's ADM Discussions

Join the First-Ever National Dealer's Challenge: How Women+Family Friendly is Your Store?

Started this ADM discussion. Last reply by Alexander Lau Nov 13, 2013. 3 Replies

Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue

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Anne Fleming's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Anne Fleming posted a blog post

(Don’t Say) “We Treat Everyone the Same”

Today we focus on customization when selling to women. When dealership personnel say that they “treat everyone the same,” what they really mean is that they greet prospects consistently and similarly with a sales process - whether in person or digitally. However, having the capacity and ability to treat each customer the same simply can’t be accomplished. It sounds nice as a concept, but after all we are humans, not robots. We can’t be shaped and programmed to treat everyone the same. And, who…See More
Wednesday
Anne Fleming posted a blog post

The Good + Bad News about Your Service Drive: What Women Want

Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's the place where retention happens - or doesn’t.The Good News? Women are having very good experiences on the front end of the dealership. 93% of women report it was easy to schedule their service appointment.…See More
Oct 1
Anne Fleming posted a status
"Building trust with women customers is everything for car dealer's service dept. Keeping it is all that matters. http://j.mp/1DwwG82"
Sep 23
Anne Fleming commented on Anne Fleming's blog post Women Walking Out - What is it Costing Your Dealership?
"Charles, very well said. Spot on."
Sep 17
Charles Strandburg commented on Anne Fleming's blog post Women Walking Out - What is it Costing Your Dealership?
"I read this article last month in the WSJ.  It listed websites for women AskPatty.com and women-drivers.com  These are some interesting sites. We have to look at every prospect with respect and not assume anything about them except that he…"
Sep 17
Anne Fleming was featured
Sep 17
Anne Fleming posted a blog post

Women Walking Out - What is it Costing Your Dealership?

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out. In the Wall Street Journal last month, it was reported there are now…See More
Sep 17
Anne Fleming shared Ralph Paglia's blog post on Twitter
Sep 15
Anne Fleming posted a blog post

Think Like a Woman @ Your Dealership

A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."So how can a dealership make that emotional…See More
Sep 15
Anne Fleming posted a blog post

Empowering Women at Your Store: What's in it For You

In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.It may be no surprise that car buying is an emotional purchase for women. Even on the heels of…See More
Sep 3
John L Mecham commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"The old saying that the man is the head of the household is debatable and may still be true, but the women is the neck of the household and she still decides if the head bobs up and down or side to side!  That is not debatable.  A very…"
Aug 25
Bill Lovell commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"Folks, this is old news. Women influence (read: decide) car buying choices way more than men do. Take them seriously, don't talk down, and take your time. Women, more than men, don't want to be rushed, or pushed. Patience, and a more…"
Aug 23
Brian Bennington commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"A nice thought provoker, Anne, but the trend for women to have more input (decision making power) was a cultural change that began "breathing" in the '50s, and gained a life of its own during the 60s and the 70s.   And, it…"
Aug 23
Anne Fleming commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"Indeed! Huge upside for dealerships to begin to refocus their advertising, their marketing, and yes-- their in-store practices. At the end of the day, it doesn't matter so much to women if their sales advisor is male/female (although every…"
Aug 23
Michael commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"Good capture Ralph as a reminder, Thx. Also, a large handful of Dealer/GMs have done, creating a sales floor environment, dealership ambiances, with more flexible hours than existed 25 years ago, women will come and stay. Having a floor with a…"
Aug 23
Ralph Paglia commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"Great article, which should open some eyes... This is a good one to have those few "Female Unfriendly" sales manglers better understand the buying power of women when it comes to selling cars."
Aug 23

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Women-Drivers.com
Location
Pittsburgh, PA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
412-327-2604
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.women-drivers.com
YOUR Email address for business contacts
info@women-drivers.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
412-327-2604
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We help dealers sell more cars to women with our innovative CERTIFIED brand reputation model, Women+Family Content Publisher, and Dealer Data services.
What will YOU contribute to the ADM Community?
What remains as an on-going opportunity is for dealers and women customers to have a more powerful dialog when 'browsing'. Women go to 1.9 dealerships before buying which leaves it like a 50-50 chance. Improving this dialogue and engagement is imperative to the growth of your business. T
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/womendrivers
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/WomenDrivers
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
Not Applicable

Anne Fleming's ADM Blog

(Don’t Say) “We Treat Everyone the Same”

Posted on October 15, 2014 at 10:22am 0 Comments

Today we focus on customization when selling to women. When dealership personnel say that they “treat everyone the same,” what they really mean is that they greet prospects consistently and similarly with a sales process - whether in person or digitally. However, having the capacity and ability to treat each customer the same simply can’t be accomplished. It sounds nice as a concept, but after all we are humans, not robots. We can’t be shaped and programmed to treat…

Continue

The Good + Bad News about Your Service Drive: What Women Want

Posted on October 1, 2014 at 8:27am 0 Comments

Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's the place where retention happens - or doesn’t.…

Continue

Women Walking Out - What is it Costing Your Dealership?

Posted on September 17, 2014 at 9:30am 2 Comments

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

 …

Continue

Think Like a Woman @ Your Dealership

Posted on September 15, 2014 at 9:30am 0 Comments

A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."

So how can a…

Continue

Comment Wall (2 comments)

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Join Automotive Digital Marketing ProCom

At 7:21pm on August 7, 2013, Cherie Price said…

But, of course.  THANK YOU

I was already intrigued by "Women Drivers" 

 

  Cherie

At 12:41pm on June 10, 2013, Jonathan Floyd said…

welcome to ADM

 
 
 

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