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Anne Fleming
  • Female
  • Pittsburgh, PA
  • United States
  • Women-Drivers.com
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Anne Fleming's ADM Friends

  • Manny Luna
  • Bill Cosgrove
  • Alexander Lau
  • Connie Keane
  • Cherie Price
  • Sindi Markette
  • Mike Gorun
  • Yago De Artaza Paramo
  • Ken Beam
  • Richard Valenta
  • David Ruggles
  • Ralph Paglia

Anne Fleming's ADM Discussions

Join the First-Ever National Dealer's Challenge: How Women+Family Friendly is Your Store?

Started this ADM discussion. Last reply by Alexander Lau Nov 13, 2013. 3 Replies

Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue

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Anne Fleming's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Anne Fleming posted a blog post

What's the NEW TOP Reason Women Buy?

Today's Women’s Wednesday we are focusing on the new top reason women are buying from their sales advisor. Trust has always trumped price when it comes to buying from a sales advisor, but now, in our latest mid-year #bigdata report directly from women's reviews, “trust” no longer has the top spot.R-E-S-P-E-C-T! Aretha Franklin couldn’t define it better. Respect is now the #1 prerequisite to trust in the formula to selling to women.The top 5 reasons women buy from their sales consultant are…See More
Wednesday
Anne Fleming posted a blog post

The Top Rated Car Brands by Women: How does Your Stack Up?

Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers.After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.1. Mercedez-Benz - 4.98 2. Volvo - 4.96 3. Lincoln -…See More
Jul 9
Anne Fleming posted a blog post

Your Website is #1 With Women

Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:DealershipManufacturerKBB.comConsumer ReportsAutoTrader.comEdmunds.comCars.comCarfax.comCraigslist.comWe also know that women account for over 50% of all vehicles purchased and influence up to 80% of those purchases. It…See More
Jun 25
Anne Fleming posted a blog post

What Women Really Want

Today’s Women's Wednesday is going to focus on what it is women really want when buying a car.What Women Want, starring Mel Gibson, was a great movie about an ad executive, who, after an injury, had the ability to read women’s minds. He could do wondrous things with that power. Knowing what women car buyers want is crucial for dealerships to be successful in today’s market.Female customers are the fastest growing buying segment. They buy over 75,000 cars a day at new and used dealerships.Did…See More
Jun 11
Anne Fleming commented on Ralph Paglia's blog post Dataium: Car Dealers With Online Reviews Get 530% Higher Conversion Rate
"Cherie -- you are right and NO need for nasty, this is a conversation about building all of our businesses. So there is not ONE RIGHT WAY. How to chime in and not sound self serving - impossible! Nonetheless, our platform, is all about connecting…"
Jun 2
Alexander Lau commented on Anne Fleming's blog post Women's Reviews - Accelerating Sales at Your Dealership
"All dealers need this in place. To ignore the needs of women buyers is unwise. "
May 28
Anne Fleming posted a blog post

Women's Reviews - Accelerating Sales at Your Dealership

Today’s Women’s Wednesday focuses on women’s reviews, and why they MUST be a critical, daily and intentional component of your business practice – both with the sales team and in the service drive.As the #BigDataAuthority on women’s dealership experiences, we have shared that this powerful buying segment will purchase 27 million cars at new and used car dealerships this year. That equates to over 75,000 vehicles a day. What is your share of this?Did You Know?1. Women rely on and use car dealer…See More
May 28
Anne Fleming was featured
May 21
Anne Fleming posted a blog post

Most reliable car brands

There was a great article published by Motoramic about the most reliable car brands which you can read here. The author determined the most reliable automotive brands by looking at almost 350,000 appraisals performed by “professional car buyers who are trained to detect…See More
May 19
Anne Fleming's blog post was featured

Is Your Business a Dealership or a Destination?

Today’s Women’s Wednesday is about becoming new leaders in the growing and dynamic market of women consumers.As competition tightens, the need for exceptional leaders at dealerships couldn’t be greater...Wayne Gretzky, the hockey legend, explained the key to his success,“a good hockey player knows where the…See More
May 14
Anne Fleming posted a blog post

Is Your Business a Dealership or a Destination?

Today’s Women’s Wednesday is about becoming new leaders in the growing and dynamic market of women consumers.As competition tightens, the need for exceptional leaders at dealerships couldn’t be greater...Wayne Gretzky, the hockey legend, explained the key to his success,“a good hockey player knows where the…See More
May 14
Anne Fleming's blog post was featured

Buying a Car? Look at the Benefits of Leasing!

Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever!It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet after the recession,…See More
May 3
Cherie Price commented on Anne Fleming's blog post The 6 Factors That Impact Where Women Get Their Car Serviced
"You are RIGHT ON TARGET on this one.  Experience with a family member being a service advisor/service manager taught me oodles about the service bays and repairs and CSIs.  When it comes to the almighty dollar, women hang onto it with a…"
May 2
Cherie Price liked Anne Fleming's blog post The 6 Factors That Impact Where Women Get Their Car Serviced
May 2
Cherie Price liked Anne Fleming's blog post Buying a Car? Look at the Benefits of Leasing!
May 2
Cherie Price liked Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
May 2

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Women-Drivers.com
Location
Pittsburgh, PA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
412-327-2604
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.women-drivers.com
YOUR Email address for business contacts
info@women-drivers.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
412-327-2604
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We help dealers sell more cars to women with our innovative CERTIFIED brand reputation model, Women+Family Content Publisher, and Dealer Data services.
What will YOU contribute to the ADM Community?
What remains as an on-going opportunity is for dealers and women customers to have a more powerful dialog when 'browsing'. Women go to 1.9 dealerships before buying which leaves it like a 50-50 chance. Improving this dialogue and engagement is imperative to the growth of your business. T
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/womendrivers
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/WomenDrivers
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
Not Applicable

Anne Fleming's ADM Blog

What's the NEW TOP Reason Women Buy?

Posted on July 23, 2014 at 11:00am 0 Comments

Today's Women’s Wednesday we are focusing on the new top reason women are buying from their sales advisor. Trust has always trumped price when it comes to buying from a sales advisor, but now, in our latest mid-year #bigdata report directly from women's reviews, “trust” no longer has the top spot.

R-E-S-P-E-C-T! Aretha Franklin couldn’t define it better. Respect is now the #1 prerequisite to trust in the formula to selling to women.

The top 5 reasons women buy from their sales…

Continue

The Top Rated Car Brands by Women: How does Your Stack Up?

Posted on July 9, 2014 at 7:30am 0 Comments

Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers.

After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.

1. Mercedez-Benz -…

Continue

Your Website is #1 With Women

Posted on June 25, 2014 at 9:30am 0 Comments

Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:

  1. Dealership
  2. Manufacturer
  3. KBB.com
  4. Consumer Reports
  5. AutoTrader.com
  6. Edmunds.com
  7. Cars.com
  8. Carfax.com
  9. Craigslist.com

We also…

Continue

What Women Really Want

Posted on June 11, 2014 at 6:30am 0 Comments

Today’s Women's Wednesday is going to focus on what it is women really want when buying a car.

What Women Want, starring Mel Gibson, was a great movie about an ad executive, who, after an injury, had the ability to read women’s minds. He could do wondrous things with that power. Knowing what women car buyers want is crucial for dealerships to be successful in today’s market.

Female customers are the fastest growing…

Continue

Comment Wall (2 comments)

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Join Automotive Digital Marketing ProCom

At 7:21pm on August 7, 2013, Cherie Price said…

But, of course.  THANK YOU

I was already intrigued by "Women Drivers" 

 

  Cherie

At 12:41pm on June 10, 2013, JB Floyd said…

welcome to ADM

 
 
 

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