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Anne Fleming
  • Female
  • Pittsburgh, PA
  • United States
  • Women-Drivers.com
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Anne Fleming's ADM Friends

  • Manny Luna
  • Jeff Mayernik
  • Bill Cosgrove
  • Alexander Lau
  • Connie Keane
  • Cherie Price
  • Sindi Markette
  • Mike Gorun
  • Yago De Artaza Paramo
  • thomas ieracitano
  • Ken Beam
  • Richard Valenta
  • David Ruggles
  • Ralph Paglia

Anne Fleming's ADM Discussions

Join the First-Ever National Dealer's Challenge: How Women+Family Friendly is Your Store?

Started this ADM discussion. Last reply by Alexander Lau Nov 13, 2013. 3 Replies

Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue

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Anne Fleming's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Anne Fleming posted a blog post

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…See More
Tuesday
Anne Fleming posted a blog post

3 New Ways to Advertise Effectively to Women

Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.Did You Know?When women are asked why they bought a car at a particular dealership, the “Sales Advisor” was the #1 reason. “Price” and “Dealership Reputation” tie for second place.All customers want the “best” deal possible and women are…See More
Jun 24
Anne Fleming posted a blog post

Overselling: What is it Costing You?

Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more dealerships and may take a longer time in the shopping funnel than men. Patience is another key aspect to making a sale. Understanding when to stop pitching ideas and pull back is extremely important. Going overboard can be perceived as annoying or assertive an end up being a deal-breaker.Surefire Signs of Overselling Here are some signs of…See More
Jun 3
Anne Fleming posted a blog post

Boost Women's Confidence to Boost Your Sales

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.Women have different buying criteria and behaviors than…See More
Apr 29
Anne Fleming posted a blog post

2015 Top Shopping Brands Rated by Women | How Does Your Brand Rank?

The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI. Watch this video to learn more.Top 2015 Car Brands as Rated by Women…See More
Apr 8
Anne Fleming posted a blog post

Top Car Brands as Rated by Women: The Growing Importance

It’s Officially the Women Buyers Era...OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.The…See More
Feb 11
Anne Fleming commented on Anne Fleming's blog post Top Brands Rated by Women | 2015 US Womens Car Dealership Report
"Michael -- Thanks for your astute comments. Am not aware of these types of metrics and insights recapped exclusively by men, however that doesn't mean that the don't exist. Also, with respect to your comment regarding post-visit, yes,…"
Feb 2
Michael commented on Anne Fleming's blog post Top Brands Rated by Women | 2015 US Womens Car Dealership Report
"Great WSI recap showing was is primarily important exclusively to women. Even though the study exclusively measures women in these surveyed results, wonder if male values are duplicate? Very surprised to see ONLY 33% of Dealers Follow-up post the…"
Feb 1
Anne Fleming posted a blog post

Top Brands Rated by Women | 2015 US Womens Car Dealership Report

Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States.Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears,…See More
Jan 28
Anne Fleming posted a blog post

How Customer-Centric is Your Dealership? Take the Test!

We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive edge.The idea to establish a quick test came from a family of dealerships with extraordinarily high CSI…See More
Dec 17, 2014
Anne Fleming's blog post was featured

5 Ways to Deliver a Competitive Edge

Today, our Women’s Wednesday focuses on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers.1. Buy A Car In Less Than 2 Hours Do you know it currently takes a woman an average of 3 hours and 20 minutes to buy a car? Most women feel "highly inconvenienced" by this, especially because time is one of women’s…See More
Nov 20, 2014
Anne Fleming posted a blog post

5 Ways to Deliver a Competitive Edge

Today, our Women’s Wednesday focuses on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers.1. Buy A Car In Less Than 2 Hours Do you know it currently takes a woman an average of 3 hours and 20 minutes to buy a car? Most women feel "highly inconvenienced" by this, especially because time is one of women’s…See More
Nov 12, 2014
Anne Fleming is now friends with thomas ieracitano and Jeff Mayernik
Nov 4, 2014
Anne Fleming posted a blog post

7 Ways to Leverage Sales to Women and Increase CSI Now

In today's Womens Wednesday, we focus on selling to women. Let's get real: Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a marketing strategy to target this substantial buying segment is critical. Wouldn’t becoming a Certified Women-Drivers Dealer be a great first step?  7-Ways to Leverage and Merchandise your Certification to Increase Sales and CSI Leverage…See More
Oct 29, 2014
Anne Fleming posted a blog post

(Don’t Say) “We Treat Everyone the Same”

Today we focus on customization when selling to women. When dealership personnel say that they “treat everyone the same,” what they really mean is that they greet prospects consistently and similarly with a sales process - whether in person or digitally. However, having the capacity and ability to treat each customer the same simply can’t be accomplished. It sounds nice as a concept, but after all we are humans, not robots. We can’t be shaped and programmed to treat everyone the same. And, who…See More
Oct 15, 2014
Anne Fleming posted a blog post

The Good + Bad News about Your Service Drive: What Women Want

Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's the place where retention happens - or doesn’t.The Good News? Women are having very good experiences on the front end of the dealership. 93% of women report it was easy to schedule their service appointment.…See More
Oct 1, 2014

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Women-Drivers.com
Location
Pittsburgh, PA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
412-327-2604
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.women-drivers.com
YOUR Email address for business contacts
info@women-drivers.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
412-327-2604
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We help dealers sell more cars to women with our innovative CERTIFIED brand reputation model, Women+Family Content Publisher, and Dealer Data services.
What will YOU contribute to the ADM Community?
What remains as an on-going opportunity is for dealers and women customers to have a more powerful dialog when 'browsing'. Women go to 1.9 dealerships before buying which leaves it like a 50-50 chance. Improving this dialogue and engagement is imperative to the growth of your business. T
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/womendrivers
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/WomenDrivers
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
Not Applicable

Anne Fleming's ADM Blog

What Your Female Customers Are Looking For In Your Service Drive

Posted on June 29, 2015 at 9:00pm 0 Comments

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…

Continue

3 New Ways to Advertise Effectively to Women

Posted on June 24, 2015 at 11:18am 1 Comment

Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.

Did You Know?…

Continue

Overselling: What is it Costing You?

Posted on June 3, 2015 at 10:24am 0 Comments

Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more dealerships and may take a longer time in the shopping funnel than men. Patience is another key aspect to making a sale. Understanding when to stop pitching ideas and pull back is extremely important. Going overboard can be perceived as annoying or assertive an end up being a deal-breaker.…

Continue

Boost Women's Confidence to Boost Your Sales

Posted on April 29, 2015 at 10:30am 0 Comments

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the…

Continue

Comment Wall (2 comments)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 7:21pm on August 7, 2013, Cherie Price said…

But, of course.  THANK YOU

I was already intrigued by "Women Drivers" 

 

  Cherie

At 12:41pm on June 10, 2013, Jonathan Floyd said…

welcome to ADM

 
 
 

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