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Anne Fleming
  • Female
  • Pittsburgh, PA
  • United States
  • Women-Drivers.com
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Anne Fleming's ADM Friends

  • Manny Luna
  • Bill Cosgrove
  • Alexander Lau
  • Connie Keane
  • Cherie Price
  • Sindi Markette
  • Mike Gorun
  • Yago De Artaza Paramo
  • Ken Beam
  • Richard Valenta
  • David Ruggles
  • Ralph Paglia

Anne Fleming's ADM Discussions

Join the First-Ever National Dealer's Challenge: How Women+Family Friendly is Your Store?

Started this ADM discussion. Last reply by Alexander Lau Nov 13, 2013. 3 Replies

Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue

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Anne Fleming's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Anne Fleming shared Ralph Paglia's blog post on Twitter
7 hours ago
Anne Fleming liked Ralph Paglia's blog post Car Insurance by City and Region: The Good, The Bad and The Ugly
7 hours ago
Anne Fleming posted a blog post

Think Like a Woman @ Your Dealership

A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."So how can a dealership make that emotional…See More
8 hours ago
Anne Fleming posted a blog post

Empowering Women at Your Store: What's in it For You

In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.It may be no surprise that car buying is an emotional purchase for women. Even on the heels of…See More
Sep 3
John L Mecham commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"The old saying that the man is the head of the household is debatable and may still be true, but the women is the neck of the household and she still decides if the head bobs up and down or side to side!  That is not debatable.  A very…"
Aug 25
Bill Lovell commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"Folks, this is old news. Women influence (read: decide) car buying choices way more than men do. Take them seriously, don't talk down, and take your time. Women, more than men, don't want to be rushed, or pushed. Patience, and a more…"
Aug 23
Brian Bennington commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"A nice thought provoker, Anne, but the trend for women to have more input (decision making power) was a cultural change that began "breathing" in the '50s, and gained a life of its own during the 60s and the 70s.   And, it…"
Aug 23
Anne Fleming commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"Indeed! Huge upside for dealerships to begin to refocus their advertising, their marketing, and yes-- their in-store practices. At the end of the day, it doesn't matter so much to women if their sales advisor is male/female (although every…"
Aug 23
Michael commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"Good capture Ralph as a reminder, Thx. Also, a large handful of Dealer/GMs have done, creating a sales floor environment, dealership ambiances, with more flexible hours than existed 25 years ago, women will come and stay. Having a floor with a…"
Aug 23
Ralph Paglia commented on Anne Fleming's blog post Car Sellers Refine Pitch to Women
"Great article, which should open some eyes... This is a good one to have those few "Female Unfriendly" sales manglers better understand the buying power of women when it comes to selling cars."
Aug 23
Anne Fleming's blog post was featured

Car Sellers Refine Pitch to Women

Among Millennials, 53% of Car Buyers Are FemaleCathy Anderson, right, owner of Woody Anderson Ford, a Huntsville, Ala., dealership, discusses a car with Connie Hicklen. Shawn Poynter for the Wall Street JournalBy A.J. BaimeAug. 20, 2014 6:52 p.m. ETPublished by The…See More
Aug 23
Anne Fleming commented on Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
"Richard -- spot ON article. Great, hands on suggestions. Its always the "little things". Speaking from our #bigdataresearch of women customers, it is all about the relationships first, then the sale. These on-going and lo-cost practices…"
Aug 22
Jeffery Sterns liked Anne Fleming's blog post Your Reputation: Are You Leaving $6M on the Table?
Aug 21
Anne Fleming posted blog posts
Aug 21
Anne Fleming's blog post was featured

Small Website Changes Increase Access + Interest of Women

Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a quality experience to women customers. Today we are focusing on low cost,…See More
Aug 8
Anne Fleming posted a blog post

Small Website Changes Increase Access + Interest of Women

Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a quality experience to women customers. Today we are focusing on low cost,…See More
Aug 6

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Women-Drivers.com
Location
Pittsburgh, PA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
412-327-2604
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.women-drivers.com
YOUR Email address for business contacts
info@women-drivers.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
412-327-2604
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We help dealers sell more cars to women with our innovative CERTIFIED brand reputation model, Women+Family Content Publisher, and Dealer Data services.
What will YOU contribute to the ADM Community?
What remains as an on-going opportunity is for dealers and women customers to have a more powerful dialog when 'browsing'. Women go to 1.9 dealerships before buying which leaves it like a 50-50 chance. Improving this dialogue and engagement is imperative to the growth of your business. T
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/womendrivers
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/WomenDrivers
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
Not Applicable

Anne Fleming's ADM Blog

Think Like a Woman @ Your Dealership

Posted on September 15, 2014 at 9:30am 0 Comments

A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."

So how can a…

Continue

Empowering Women at Your Store: What's in it For You

Posted on September 3, 2014 at 9:23am 0 Comments

In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.

It may be no surprise that car buying is an emotional…

Continue

Car Sellers Refine Pitch to Women

Posted on August 21, 2014 at 1:30pm 6 Comments

Among Millennials, 53% of Car Buyers Are Female Cathy Anderson, right, owner of Woody Anderson Ford, a Huntsville, Ala., dealership, discusses a car with Connie Hicklen. Shawn Poynter for the Wall Street Journal…

Continue

Your Reputation: Are You Leaving $6M on the Table?

Posted on August 20, 2014 at 9:15pm 0 Comments

Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.

While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by…

Continue

Comment Wall (2 comments)

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Join Automotive Digital Marketing ProCom

At 7:21pm on August 7, 2013, Cherie Price said…

But, of course.  THANK YOU

I was already intrigued by "Women Drivers" 

 

  Cherie

At 12:41pm on June 10, 2013, Jonathan Floyd said…

welcome to ADM

 
 
 

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