Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue
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Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails.
Taking the intentional steps to recognize unconscious bias when it comes to women has a direct,…
Men and women communicate in different ways and have different expectations when buying a car.
Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the…Continue