Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Andy Warner
  • Male
  • Cincinnati, OH
  • United States
  • Lormar Automotive Group
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Welcome to Andy Warner's ADM Web Page!

Latest ADM Activity

Andy Warner and Chris Saraceno are now friends
April 15
Andy Warner is now friends with Social Dealer and Courtney Blair
February 26
Thomas Nellis and Andy Warner are now friends
February 21
Gotta be number one! The black makes the masthead jump right out.
December 31, 2009
Andy Warner and Jessica Cooper are now friends
December 28, 2009
Awesome "insight" -- Thanks for sharing.
December 19, 2009
Andy Warner and Brian Hetzman are now friends
December 7, 2009
Andy Warner was featured
November 2, 2009

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:
Lormar Automotive Group
Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Technology Professional
REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)
http://whoisandywarner.com
OPTIONAL: Email Listing for ADM Members interested in doing business:
Ernest.Warner@gmail.com
REQUIRED: Your Business Phone Number for Members:
888-261-8619
OPTIONAL: Your Mobile Phone Number for ADM members:
513-608-5330
What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
I am an online professional with specialized experience in the automotive digital space. I have assisted dealerships in improving their online sales, trained automotive professionals and written for automotive publications.

I thoroughly enjoy the online space and am eager to participate in the evolution of the digital marketplace.
Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):
http://www.beechmontford.com
Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:
Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Auto Lead Exchange, AutoNetUSA, CarsDirect.com, Customer Funding, DealerLink, DriverLoans, Ideal Auto Marketing
Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:
ADP
Select all Vehicle Inventory Management Solutions You Have Used:
AAX

Andy Warner's ADM Blog

Andy Warner

Is Online Marketing a dealership’s response to consumer action or a dealership directing consumer action?

Everyone knows the economic downturn has caused dealerships to examine their expenses with a scalpel. Dealerships are literally in a fight for survival based upon their expenses because most incomes are drastically shrinking. We know there are successful dealerships weathering through the storm because of their innovation and adapting to the challenging economic environment.

But how are these businesses succeeding? What is driving their success?

A recent interview occurred between two very suc… Continue

Posted on November 11, 2008 at 10:00pm —

Andy Warner

Lesson 1: Know Thyself... The Journey Begins

Lesson 1: Know Thyself… The journey begins

We all know at the end of the day that if a vehicle is not sold, no one makes money. A very simple and basic tenet of commission based selling we are all familiar with. The root principle of this model is that more traffic drives more sales. Thus, dealerships’ advertising spend was based on a linear 1+1=2 model—Dealership A spends $X in advertising for a linear return.

The internet has exploded that model from 1+1=2 to 1+1=3. How is that you ask? Simp… Continue

Posted on November 4, 2008 at 10:00pm —

Andy Warner

Applying online strategies

In my previous two posts, “Learn online business strategies not just automotive online strategies” and "Now it’s time to get serious about that internet thing. Are you serious?!," I implied that automotive dealerships need to

Continue

Posted on October 28, 2008 at 10:30am —

Andy Warner

Applying Online Strategies

In my previous two posts, “Learn online business strategies not just automotive online strategies” and "Now it’s time to get serious about that internet thing. Are you serious?!," I implied that automotive dealerships need to sto… Continue

Posted on October 23, 2008 at 8:00am —

Andy Warner

Learn online business strategies not just automotive online strategies

Outsourcing automotive technology services is a vast occurrence across the automotive digital marketing space. The reasons vary, but the majority of reasons surround two main points: knowledge and time. The majority of dealerships do not think they have the knowledge and expertise to market to their online customers and they do not think they have the time to manage their online marketing system. After all, both reasons help define outsourcing (insert link for outsourcing).

(Both are serious po… Continue

Posted on October 21, 2008 at 9:00am —

Comment Wall (16 comments)

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Join Automotive Digital Marketing Professional Community

At 10:13am on October 26, 2009, Ralph Paglia gave Andy Warner a gift
Thank you for using your Digital Dealer Magazine cover story as your profile image!
At 4:59pm on February 13, 2009, Jason Parman said…
Hi Andy how are you! I wanted to personally thank you for the add, and if you could check our our website at www.AutomobileBDC.com!
Thanks
Jason Parman
At 12:18am on December 7, 2008, Stan Sher said…
How are you? You are a high caliber internet professional and I would like to talk to you and get your opinion about a product. It is a genius product that any progressive dealership will benefit from. When is a great time for us to talk? Thanks.

Stan
At 6:10am on September 23, 2008, Annette Reed said…
Thanks for touching base Andy. I'm actually no longer at RiverCenter. I manage the Internet Department for an auto group (of which RiverCenter is a part). Things in the Internet are steady... still recovering from the down time due to the storms that came through last week.

Hope this finds you well,
Annette
At 9:25am on August 22, 2008, Jonah Jones said…
heads up... http://www.internetford.com get pre-approved button on home page isn't working...
At 8:41pm on May 7, 2008, Jay Austin said…
Look for the logo. We are pleased with it.
At 2:58pm on May 5, 2008, Andy Warner said…
I am not too familiar with it. Do you have a web address for them?
At 2:54pm on May 5, 2008, Jay Austin said…
Andy, did want to ask you what you thought of the business model for A.I.M.C ,LLC
At 6:42am on May 5, 2008, Jay Austin said…
Thank you for the positve words.
At 3:34am on May 5, 2008, Jay Austin said…
My target day is Tue to go live on my website. Have a great week!
 
 
 

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