Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

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Welcome to Andy Warner's ADM Web Page!

Latest ADM Activity - Click "More" at bottom!

Andy Warner and Chris Saraceno are now friends
Apr 15, 2010
Andy Warner is now friends with Social Dealer and Courtney Blair
Feb 26, 2010
Thomas Nellis and Andy Warner are now friends
Feb 21, 2010
Andy Warner commented on Ralph Paglia's blog post ADM Professional Community Masthead: Place Your Vote for 1 of 5 Designs Submitted by New Premier Sponsor!
"Gotta be number one! The black makes the masthead jump right out."
Dec 31, 2009
Andy Warner and Jessica Cooper are now friends
Dec 28, 2009
Andy Warner commented on Brian Pasch's blog post Keyword Insight for 2010
"Awesome "insight" -- Thanks for sharing."
Dec 19, 2009
Andy Warner and Brian Hetzman are now friends
Dec 7, 2009
Andy Warner was featured
Nov 2, 2009

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Lormar Automotive Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Technology Professional
REQUIRED: Your Business Phone Number
888-261-8619
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://whoisandywarner.com
YOUR Email address for business contacts
Ernest.Warner@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
513-608-5330
What will YOU contribute to the ADM Community?
I am an online professional with specialized experience in the automotive digital space. I have assisted dealerships in improving their online sales, trained automotive professionals and written for automotive publications.

I thoroughly enjoy the online space and am eager to participate in the evolution of the digital marketplace.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.beechmontford.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealer.com, Dealerskins, Izmocars, TK Carsites, Xi Group
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Auto Lead Exchange, AutoNetUSA, CarsDirect.com, Customer Funding, DealerLink, DriverLoans, Ideal Auto Marketing
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
AAX

Andy Warner's Videos

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Andy Warner's ADM Blog

Is Online Marketing a dealership’s response to consumer action or a dealership directing consumer action?

Posted on November 11, 2008 at 9:00pm 0 Comments

Everyone knows the economic downturn has caused dealerships to examine their expenses with a scalpel. Dealerships are literally in a fight for survival based upon their expenses because most incomes are drastically shrinking. We know there are successful dealerships weathering through the storm because of their innovation and adapting to the challenging economic environment.



But how are these businesses succeeding? What is driving their success?



A recent interview occurred… Continue

Lesson 1: Know Thyself... The Journey Begins

Posted on November 4, 2008 at 9:00pm 0 Comments

Lesson 1: Know Thyself… The journey begins



We all know at the end of the day that if a vehicle is not sold, no one makes money. A very simple and basic tenet of commission based selling we are all familiar with. The root principle of this model is that more traffic drives more sales. Thus, dealerships’ advertising spend was based on a linear 1+1=2 model—Dealership A spends $X in advertising for a linear return.



The internet has exploded that model from 1+1=2 to 1+1=3. How… Continue

Learn online business strategies not just automotive online strategies

Posted on October 21, 2008 at 9:00am 0 Comments

Outsourcing automotive technology services is a vast occurrence across the automotive digital marketing space. The reasons vary, but the majority of reasons surround two main points: knowledge and time. The majority of dealerships do not think they have the knowledge and expertise to market to their online customers and they do not think they have the time to manage their online marketing system. After all, both reasons help define outsourcing (insert link for outsourcing).



(Both are… Continue

Comment Wall (14 comments)

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Join Automotive Digital Marketing Professional Community

At 10:13am on October 26, 2009, Ralph Paglia gave Andy Warner a gift
ADM Gift
Thank you for using your Digital Dealer Magazine cover story as your profile image!
At 3:59pm on February 13, 2009, Jason Parman said…
Hi Andy how are you! I wanted to personally thank you for the add, and if you could check our our website at www.AutomobileBDC.com!
Thanks
Jason Parman
At 6:10am on September 23, 2008, Annette Reed said…
Thanks for touching base Andy. I'm actually no longer at RiverCenter. I manage the Internet Department for an auto group (of which RiverCenter is a part). Things in the Internet are steady... still recovering from the down time due to the storms that came through last week.

Hope this finds you well,
Annette
At 9:25am on August 22, 2008, Jonah Jones said…
heads up... http://www.internetford.com get pre-approved button on home page isn't working...
At 8:41pm on May 7, 2008, Jay Austin said…
Look for the logo. We are pleased with it.
At 2:58pm on May 5, 2008, Andy Warner said…
I am not too familiar with it. Do you have a web address for them?
At 2:54pm on May 5, 2008, Jay Austin said…
Andy, did want to ask you what you thought of the business model for A.I.M.C ,LLC
At 6:42am on May 5, 2008, Jay Austin said…
Thank you for the positve words.
At 3:34am on May 5, 2008, Jay Austin said…
My target day is Tue to go live on my website. Have a great week!
At 4:30pm on May 2, 2008, Jay Austin said…
Right now I am focused on my soft lauch for my business. After that is over next week I just want to open the lines of communication with you, nothing major right now.

Jay
 
 
 

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