Vice President, Automotive Retail Solutions Group
R. L. Polk & Co.
Andrew Price is Vice President of Polk’s Automotive Retail Solutions Group. With responsibility for the team’s overall business objectives and strategic plans, Andrew leads a team of sales and marketing professionals who are at the forefront of helping automotive dealer groups, marketers, CRM companies, DMS providers and other affiliated businesses generate higher returns on their investment. His team members are focused on analyzing vehicle sales, evaluating market share and advertising ROI, providing marketing campaign lists and measuring performance of that activity.
Andrew’s professional career is built on more than 20 years of successful leadership in various roles within the automotive industry. Starting with Polk in 1998, Andrew has been instrumental in leading the Group’s efforts to provide a wider array of automotive-related solutions and services utilizing Polk’s vast demographic, lifestyle and automotive databases. His innovative approaches have been instrumental in bringing to market highly successful products such as Polk Cross Sell, performance studies for both traditional and Internet marketing to evaluate ROI, and the highly anticipated launch of Polk Lead Scoring. This new Polk offering ranks a dealership’s leads in real-time based on their likelihood to purchase a vehicle.
Prior to joining Polk, Price held marketing, sales management and general management positions in the automotive industry including more than 10 years of direct experience in automotive dealerships specializing in one-to-one marketing, e-business and customer relationship management (CRM).
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