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FREQUENTLY ASKED QUESTIONS:
Below you will find answers to some frequently asked questions about Local Search for automotive dealers. If you have a question that is not addressed below, please contact me.
I have never run a local paid search campaign, is it easy to do?
Paid search is an easy and cost-effective way to get involved with online marketing. We manage your entire campaign and, unlike traditional newspaper and TV advertising, there are no production costs – just a monthly management fee and click charges when someone clicks and visits your virtual showroom.
How are you different from other search engine marketing providers?
In addition to being the largest automotive search engine marketing provider in the United States, we are upfront about how we drive the most cost-effective traffic to your virtual showroom. Unlike most providers, we will tell you how much money you are spending per click and we differentiate between click media costs and management fees.
How much does a local search program cost?
You pay only for actual clicks to your dealership’s website plus a fixed monthly management fee. There is a one-time program set-up fee and a percent of media surcharge if you would like to run campaigns for additional rooftops or affiliates with separate websites.
How much should I budget for media each month?
It depends, but based on search engine input and available keyword inventory, we suggest that participating dealers spend anywhere from $1,000 - $7,500 per month in click media charges. Some issues we’ll discuss when setting your budget include business size, company resources and financial situation, marketing goals and target markets.
How long will it take for my program to launch?
Your paid search campaign will be live within five to 10 business days.
Will I need special hardware or software in order to launch my program?
No, we will provide an easy to use, turnkey search engine marketing solution with minimal to no implementation required.
Will I need to put tracking on my Web site?
Depending on your site, you may receive a spotlight tag implementation guide with simple, easy-to-follow instructions for implementing tracking on your personal website. With your permission, we will work directly with your website provider to facilitate implementation.
How long until I start seeing results?
Consumers will start seeing your ads once your program is live. You can review biweekly and monthly reports, which detail performance in aggregate and by search engine, by visiting your online account. Lead tracking is reported once tracking is in place. It typically takes 60 to 90 days for the ad performance to ramp up and for you to see the full results from your paid search campaign.
How do I access my results?
Our secure Web portal enables you to easily manage your account, view results reports, check monthly statements and adjust your dealer profile. As a courtesy, we will notify you via email when your reports and monthly statements have been posted.
Where will my ads appear?
Your ads may appear in some or all of the following search engines and their syndication partners: Google, Yahoo!, MSN, Ask and AOL.
Can I change my ad on the search engines?
We encourage you to provide us with input on all aspects of your search program – including ad copy. We have a team of trained copywriters who write ads for your program at no additional cost. You may also try your hand at writing copy by submitting a copy request form and we’ll take it from there.
What types of leads will be tracked?
Once spotlight tags are implemented, we can, for example, track behaviors such as requests for a quote, test drives or additional information plus qualified activities such as search inventory, view model, maps and directions and view newspaper ads/specials. This enables us to optimize your investment in the right keywords, bid prices and ad copy to maximize click-through to your website.
How will I be billed?
You will be billed each month on the credit card that you supply at registration. Each month we will notify you via email that your statement has been posted to your account. Statements are provided as a courtesy and are not actual invoices.
How will I know how my program is performing?
We provide biweekly and monthly performance reports. You will have 24/7 access to your online account and results reports.
How do I receive leads?
Leads will be delivered the same way you currently receive leads from your existing online lead generation activities.
Do you sell leads?
No. We drive qualified traffic to your on- and off-line retail showroom and record leads as a measure of quality.
Should I be concerned about click fraud?
We acknowledge that invalid clicks exist; however, many of the publicized claims come from advertisers that don't have checks and balances in place to detect and evaluate significant fluctuations in campaign performance. The search engines detect and reconcile for click fraud at the end of each month. We bill you at month’s end, after we process these credits and apply the refunds directly to your account.
What if I want to stop or pause my campaign?
We understand that our relationship must continue to be earned, which is why you are able to pause or stop your program at any time with 30 days advanced written notice.
What will YOU contribute to the ADM Community?
I am a marketing communications sales professional focused on helping auto dealers generate high quantity, high quality, low cost traffic with local search engine marketing.
Our Expertise at Work for Automotive Dealers
DoubleClick Performics Local Marketing Solutions is focused on meeting your search engine marketing needs. Years of managing millions of dollars in search spend for top automotive brands means we know how to help you generate leads, showroom traffic and sell more cars, trucks and automotive services. At DoubleClick Performics, we are thinking forward about your business and changing the way you connect with your customers.
What Does it Mean to You?
Simply stated, if you're not running an effective paid search campaign today - you should be. Capitalize on the power of the Internet by working with a proven industry leader and you'll have:
>Increased impressions and visitors to your Web site
>Reduced costs through innovative campaign management
>Understanding of your customers online behavior
>Confidence that your media investments maximize ROI
>Eligibility for discounts on additional rooftops and affiliates
Our approach is straightforward and simple: We enable you to keep your focus where it belongs - serving customers, not managing keywords and optimizing bids.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
It is great to hear from you. Sorry it has been a few weeks but I have been under the radar. I just got back from Southern Illinois. We had my inlaws 50th wedding anniversary.
Call me when you can. All is well.
I arrived in San Francisco a couple days ago for NADA so I could attend the J. D. Power Automotive Roundtable... After a grueling day of listening to speeches, taking notes, delivering presentations, schmoozing the industry, I left the Nikko and checked into the ADM suite at the Marriot, and only then was I finally able to get online... When I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 447 automotive professionals who have joined the ADM Community! Amazing support from an amazing industry... Made my day worth the aggravation of travel.
Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!
We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.
Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!
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