A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
Here's what Kim has to say:I have been involved with automotive e-commerce for a long time. I think that after all the dust settles it will still come back to managing customer relationships at the sales staff level and managing reputations. We just don't train our people to care about their customers, their community and the dealership they work for.My goal is to try to change that perspective and make a positive impact on the industry. I have been fortunate to work for great forward thinking…See More
Register here.With your online listings, video helps to bring the car to life and lets shoppers take a virtual test drive. Customers can verify the vehicle's condition and determine if it offers the passenger and cargo capacity they need. This webinar brings together a panel of video experts to share practical tips for developing clips you can leverage with third-party listings, your dealership site,…See More
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