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Amanda Meuwissen
  • Female
  • Minneapolis, MN
  • United States
  • Outsell LLC
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Amanda Meuwissen's ADM Friends

  • april grindle
  • Jim Kristoff
  • Bernie Cason
  • Ian Nethercott
  • Dan Weik (pronounced wick)
  • Aaron Edwards
  • Ralph Bradford
  • Scott Fitzgerald
  • Brandon D Cauble
  • Stan Sher
  • Jason Manning
  • Paul Potratz
  • Lizelle Landino
  • Thomas A. Kelly
  • Ken Beam

Amanda Meuwissen's ADM Discussions

What types of articles do dealerships want in their monthly eNewsletter?

Started Jun 29, 2011 0 Replies

In publishing, content is king. What types of articles do dealerships want in their monthly eNewsletter? • Which automotive article do you find the most valuable? o Articles about a specific…Continue

Tags: automotive, value, articles, marketing, newsletter

What do you want in a Live Chat service?

Started this ADM discussion. Last reply by Amanda Meuwissen May 19, 2011. 9 Replies

There are more chat vendors and services than dealers know what to do with, and with so many different possible features it can be difficult to sort through them all. What features are most important…Continue

Tags: live, interaction, customer, practices, best

How are you dealing with sales and the gas ‘crisis’?

Started Mar 22, 2011 0 Replies

Real crisis or not, gas prices had already been steadily rising before the recent jump, and consumers are on alert.  Are there any specific ways you are combating fear over rising gas prices, whether…Continue

Tags: campaigns, prices, rising, sales, gas

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Amanda Meuwissen's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Amanda Meuwissen posted a blog post

Personalization Equals Engagement

There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.There are countless sites now for setting up monthly shopping options based around personal preference, so that a woman who loves shoes can take a quiz about who she is and…See More
Feb 25
Amanda Meuwissen was featured
Nov 23, 2013
Jonathan Morales commented on Amanda Meuwissen's blog post Social Advertising Drives Likes, Followers, and Sales
"This is very interesting, alittle late to the game on their part since Instagram has been very popular for quite a while but based on Kors's success, this will be a very interesting advertising space for clients. Not sure if it will work well…"
Nov 19, 2013
Amanda Meuwissen posted a blog post

Social Advertising Drives Likes, Followers, and Sales

 Advertising dollars are important dollars. Brands are understandably wary of new mediums to reach consumers because of the large amount of money that goes into advertising each year.While brands were skeptical at first of Facebook ads and Custom Audiences, the program has proven very successful. Putting ads in front of Facebook users is now seen as necessity, since over a billion people frequent the site,…See More
Nov 19, 2013
Amanda Meuwissen posted a blog post

Go Viral with YouTube Engagement

 Many people who might otherwise be familiar with YouTube aren’t aware of the changes made recently to how videos go viral. It isn’t only about having an eye-catching thumbnail to rake in views. Hits alone don’t increase visibility anymore.YouTube has changed how videos gain in popularity by combining hits, how long someone watches the video (so that actually finishing videos matters rather than just clicking a good image and being disappointed in the content), and how often watching a video…See More
Aug 5, 2013
Alexander Lau commented on Amanda Meuwissen's blog post The era of ‘big data’ is NOW
"Interesting article from LinkedIn. Data is not always a substitute for strategy from Steven Sinofsky Data is not strategy Ultimately, data contributes to product development but does not replace the very unscientific notion of what to…"
Mar 18, 2013
Ralph Paglia commented on Amanda Meuwissen's blog post Intelligence for Optimal Channel Engagement
"Brian Bennington - I know exactly how you feel! Basically, it was hard for me to get through it... Which has always been the case for me with anything McKinsey publishes. There are some very valuable insights, especially for someone like myself who…"
Dec 9, 2012
Brian Bennington commented on Amanda Meuwissen's blog post Intelligence for Optimal Channel Engagement
"I tried to read this in its entirety, but my eyes glazed over."
Dec 9, 2012
Ralph Paglia commented on Amanda Meuwissen's blog post Intelligence for Optimal Channel Engagement
"In this article, we explore four distinct ways social technologies can augment the intelligence-gathering approaches of companies. As Exhibit 1 makes clear, social media has little effect on some aspects of the intelligence cycle—in…"
Dec 6, 2012
Amanda Meuwissen posted a blog post

Intelligence for Optimal Channel Engagement

Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts. Take social, for example. Understanding what consumers are looking for from specific channels can guide what content is shared where – consumers on social networks are looking…See More
Dec 6, 2012
Amanda Meuwissen's blog post was featured

Email Optimization Through Testing

Why Testing Isn’t Optional Summary A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.When done correctly, testing gives you a definitive answer and eliminates guesswork allowing you to easily pinpoint what changes need to be…See More
Sep 19, 2012
Amanda Meuwissen posted a blog post

Email Optimization Through Testing

Why Testing Isn’t Optional Summary A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.When done correctly, testing gives you a definitive answer and eliminates guesswork allowing you to easily pinpoint what changes need to be…See More
Sep 17, 2012
Amanda Meuwissen posted a blog post

Local VS National Marketing

AdAge reported recently on the importance of local marketing, giving the example of a newspaper in South Wales thatbeat the odds.“It focused almost entirely on covering local news, local people and local events while soliciting community-generated content—a package not provided by the larger county or…See More
Aug 20, 2012
Amanda Meuwissen and april grindle are now friends
Jul 23, 2012
Amanda Meuwissen posted a blog post

Smart-Targeted Campaigns VS Email Blasts

Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with additional information that…See More
Jul 18, 2012
Amanda Meuwissen posted a blog post

Ford Uses Mixed Media to Make Their 2013 Model Year Shine

The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.Redesigns seem to be a common theme among models carrying over…See More
Jul 9, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Outsell LLC
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Marketing Services Provider, Media or Journalist
REQUIRED: Your Business Phone Number
612-236-1519
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.outsell.com/site/
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I count myself lucky to be part of an organization with a strong company culture that not only allows me to explore ways we can improve as a company, but ways I can improve personally in how I do business. I am driven to learn and share information with others for everyone to improve in their business practices.
What will YOU contribute to the ADM Community?
As a Marketing Associate and manager of social media I am constantly exploring the best uses of twitter, Facebook, mobile, email campaigns, and many other ways of reaching and communicating with customers to best market my company brand and client brands. I am always looking for new and innovative ideas to write about or implement. Social Media excites me and is part of why I love my job.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.chevyusa.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.dealerrater.com/
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com/
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/#!/outsell
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/Outsell
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/outsell
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Other
INTERNET LEAD Suppliers You Have Experience Using
OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Amanda Meuwissen's Videos

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Amanda Meuwissen's ADM Blog

Personalization Equals Engagement

Posted on February 25, 2014 at 9:02am 0 Comments



There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.



There are countless sites now for setting up monthly shopping options based around personal preference, so…

Continue

Social Advertising Drives Likes, Followers, and Sales

Posted on November 19, 2013 at 7:28am 1 Comment

 

Advertising dollars are important dollars. Brands are understandably wary of new mediums to reach consumers because of the large amount of money that goes into advertising each year.



While brands were skeptical at first of Facebook ads and Custom Audiences, the program has proven very successful. Putting ads in front of Facebook users is now seen as necessity, since over a billion people frequent the site,…

Continue

Go Viral with YouTube Engagement

Posted on August 5, 2013 at 9:01am 0 Comments

 

Many people who might otherwise be familiar with YouTube aren’t aware of the changes made recently to how videos go viral. It isn’t only about having an eye-catching thumbnail to rake in views. Hits alone don’t increase visibility anymore.

YouTube has changed how videos gain in popularity by combining hits, how long someone watches the video (so that actually finishing videos matters rather than just clicking a good image and being disappointed in…

Continue

Intelligence for Optimal Channel Engagement

Posted on December 6, 2012 at 9:30am 3 Comments

Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…



Continue

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