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Allen M. Gottfried
  • Male
  • Neptune, NJ
  • United States
  • MB Motorsports
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  • ADM Blog Posts
  • ADM Discussions (6)
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  • Groups (2)
  • Automotive Marketing Community Photos
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  • Automotive Digital Marketing Videos

Allen M. Gottfried's ADM Friends

  • Bob Dziewulski
  • Eliana Raggio
  • Anirban Das
  • Brian Pasch
  • Ralph Paglia

Allen M. Gottfried's ADM Discussions

Online Marketing Manager Needed : New Jersey Auto Dealership

Started Jul 11, 2011 0 Replies

Well-known and highly-respected auto dealership in Tinton Falls NJ seeks an Online Marketing Manager (FT). The candidate will be responsible for developing, implementing and managing the digital…Continue

Tags: Manager, Video, Production, Media, Social

Say no to QR and yes to Tag!

Started this ADM discussion. Last reply by Rorie Hannigan Jul 13, 2011. 3 Replies

 Many of us have…Continue

Tags: Mobile, tag, Microsoft, QR

Say no to QR and yes to Tag!

Started Jul 1, 2011 0 Replies

 Many of us have…Continue

Tags: Mobile, tag, Microsoft, QR

Adding Google +1 using Iframe to beat the Java

Started this ADM discussion. Last reply by Joe Mescher Jun 30, 2011. 1 Reply

 Currently at…Continue

Tags: Embed, Iframe, +1, Like, Google

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Allen M. Gottfried's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Rorie Hannigan replied to Allen M. Gottfried's discussion Say no to QR and yes to Tag!
"  You highlighted the benefits to the company of being able to analyse the use of their tags simply which seems great. There are benefits such as the ability to scan tags even in poor lighting that overwrite the need for QR tags for the end…"
Jul 13, 2011
Bernard McGranaghan replied to Allen M. Gottfried's discussion Say no to QR and yes to Tag!
"This might be a bit obvious but because Microsoft Tags are in colour it means they won't be available for use in Black and White printed ads etc.   I would also guess that the attractive 'ease of use' benefits available for Tags…"
Jul 13, 2011
Allen M. Gottfried posted a discussion

Online Marketing Manager Needed : New Jersey Auto Dealership

Well-known and highly-respected auto dealership in Tinton Falls NJ seeks an Online Marketing Manager (FT). The candidate will be responsible for developing, implementing and managing the digital marketing efforts for the company. This position must demonstrate leadership skills, creative thinking and strong understanding of existing and emerging digital trends, tools and platforms, and have the ability to manage and support a variety of digital platforms, including social media, blogs, video…See More
Jul 11, 2011
Michael replied to Allen M. Gottfried's discussion Say no to QR and yes to Tag!
"Just place both on the vehicle/door fronts.... Not brain Surgery"
Jul 1, 2011
Allen M. Gottfried posted discussions
Jul 1, 2011
Joe Mescher replied to Allen M. Gottfried's discussion Adding Google +1 using Iframe to beat the Java
"Hey Allen, any idea who you spoke with over here?  We are actually adding this code to our dealer's sites at no charge, so in the event you need any assistance just let us know.   Thanks, Joe Mescher Digital Marketing Director,…"
Jun 30, 2011
Allen M. Gottfried posted a discussion

Adding Google +1 using Iframe to beat the Java

 Currently at MB Motorsports we use Dealer.com and yet again they don't know how to properly implement a new feature or allow for some snippet of code without charging us for custom work. When I hear that I say there must be a better way! If you have been thinking…See More
Jun 27, 2011
Allen M. Gottfried and Bob Dziewulski are now friends
Jun 10, 2011
Allen M. Gottfried posted a discussion

BBB Accrediation -- is it worth the cost?

 I would like to get some feed back about have a BBB Accreditation for our company and website. It seems that it would cost about $500 a year for the Accreditation but i'm not sure if this would really be of benefit to us as we already have great brand reputation and we are constantly building on our online reviews. Other dealers -- what are your thoughts? ** We are an independent used car dealer **See More
Jun 10, 2011
Allen M. Gottfried joined Ralph Paglia's group
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Targeted Marketing

A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
Apr 25, 2011
Allen M. Gottfried updated their profile
Apr 25, 2011
Eliana Raggio and Allen M. Gottfried are now friends
Apr 25, 2011
Allen M. Gottfried left a comment for Ralph Paglia
"Ralph,   Wonderful and informative session at Digital Dealer -- learned a lot and pleasure getting to meet you!!   Allen MB Motorsports"
Apr 25, 2011
Allen M. Gottfried commented on Keith Shetterly's blog post ADM Member Video STARS at DD10! CHECK IT OUT!
"I watching the video -- and I was like hmm Keith was sitting in front of me on the bus back to Rosen Centre -- and I remember seeing him shooting something on his camera... sure enough --I'm in the background of the shot.  Great job a DD10…"
Apr 25, 2011
Allen M. Gottfried posted a discussion

When landing pages don't work do we setup a forwarding website?

 Hi, We are advertising in the print publication "Auto Shopper" and we want to use a web address in the add that will send visitors to a specific landing page with the specials. The problem is we don't want people to type in something likewww.mbmotorsports.com/autoshopper.htm we would much rather a forwarding subdomain or just /autoshopper -- Our hosting, Dealer.com does not allow for either options and now we are stuck. Do we setup a…See More
Jan 24, 2011
Allen M. Gottfried updated their profile photo
Oct 8, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
MB Motorsports
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Motorcycle Dealer, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
732-502-5700 ext 116
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.mbmotorsports.com
YOUR Email address for business contacts
allen@mbmotorsports.com
Select All franchises/brands you are associated with
-Used Cars...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
With over 75 years in the automotive industry MB Motorsports offers a straightforward and transparent car buying process and are ready to help you purchase a quality used car in Tinton Falls, New Jersey. With years of experience and training, competitive pricing, knowledgeable staff and exceptional customer service the MB Motorsports team will get you into the perfect car, truck, suv or motorcycle.
What will YOU contribute to the ADM Community?
Allen M. Gottfried is an award winning music video and commercial film director born and raised at the beautiful Jersey shore. Obtaining his Masters degree in Television and Digital Media management from Drexel University in 2007 and Bachelors from Rowan University in Television and Film in 2003, Allen has utilized his educational and training experience to launch his award winning ever-successful career.

Currently, as the Director of Online Marketing with Tinton Falls based MB Motorsports. Allen oversees the development of new digital content including inventory photos, website and micro-site development, video production, SEO/SEM techniques enhance web performance, traffic and higher ranking search engine results while also maintaining the blog and social media profiles.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.mbmotorsports.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.mbmotorsportscarclub.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/mb_motorsports
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/mbmotorsport
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/mbmotorsportscarclub
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com
INTERNET LEAD Suppliers You Have Experience Using
Cars.com NewLeadsPlus, CarsDirect.com
DEALER MANAGEMENT SYSTEM (DMS) You use
OTHER
Used Car Inventory Management Solutions You Use
InventoryPro (DealerTrack)..., OTHER...

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