A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
basically we set you up your own unique tracking code, all you do is send the customer to apply online
if they are approved in this case the customer has the ability to purchase from your dealership if approved.
If not your dealership is…"
"Sounds interesting! We run a decent sized BDC out of our Kia store. These people have bad credit and chances of getting them bought is slim anyways. Generally these people have already submitted an app online.
In most case with our regular…"
In today's credit challenged market any way to monetize lost opportunities has to be considered. You may want to expand on how the dealer can control the decision and delivery of the offer to make sure that no legitimate sales or…"
If you could monetize your turndowns would you consider it? For example if customer X is basically a dead dealand you can't get him done anywhere when he or she is leaving the dealership your sales rep or finance manager sayssomething like this:“Hey listen, we run into a number of these situations a month where we can't get a customer financing through one of our banks, but we've had some great success with this other third party company called ______.com, it will take you about 40 seconds to…See More
Unfortunately we are living in chaotic times in the car business, dealers are so use to doing the same things that they have done for years they are resistant to change. I think the definition of insanity would suffice as the reason they are…"
This group will share their visions of automotive advertising as it will be vs. as it was or is to meet the challenges of tomorrow's retail auto industry. Vendors with new applications & auto industry insiders with insights to the future are welcomeSee More
For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
Phil Zellinger replied to your post however he mentioned DealerWebsitePlus however the correct program is AutoWebsitePlus.com and ActionCarChat.com. Yes we are all car guys for 30 years. Here is a brief review and I might mention we give…"
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
Born and raised in New York, graduate of U of Miami, 35 years in the auto business, owned Dollar Rent A Car in Texas from 1975 through 1986, extensive background in high end leasing bsiness, established ADTECH in 1995 as an ongoing Automobile Marketing consulting ad agency
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
Thanks for the invitation. I've noticed a couple of other guys that we work with on this as well. Hope all is well.
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