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Automotive Digital Marketing Professional Community
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Al Cantarella
- Male
- Spring, TX
- United States
- Advertising Technologies &…
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- ADM Discussions (13)
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- Automotive Digital Marketing Videos (1)
Al Cantarella's Groups
Al Cantarella's ADM Discussions
Let's Talk Chat / Phil and I talked CHAT yesterday Check it out
Started Jan 6, 2010 0 Replies 0 Promotions
If you could monetize your turndowns would you consider it?
Started this ADM discussion. Last reply by Al Cantarella Dec 13, 2009. 18 Replies 0 Promotions
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Al Cantarella's ADM Profile page
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Ralph Paglia replied to Al Cantarella's discussion If you could monetize your turndowns would you consider it?"If a deal is a dead deal, I cannot imagine why a dealer would not want to try and recycle it into some other channel that generates profits."
Al Cantarella replied to Al Cantarella's discussion If you could monetize your turndowns would you consider it?"Josh,
basically we set you up your own unique tracking code, all you do is send the customer to apply online
if they are approved in this case the customer has the ability to purchase from your dealership if approved.
If not your dealership is…"
Josh Hixon replied to Al Cantarella's discussion If you could monetize your turndowns would you consider it?"Sounds interesting! We run a decent sized BDC out of our Kia store. These people have bad credit and chances of getting them bought is slim anyways. Generally these people have already submitted an app online.
In most case with our regular…"
Philip Zelinger replied to Al Cantarella's discussion If you could monetize your turndowns would you consider it?"Hey Al,
In today's credit challenged market any way to monetize lost opportunities has to be considered. You may want to expand on how the dealer can control the decision and delivery of the offer to make sure that no legitimate sales or…"
Al Cantarella posted a discussionIf you could monetize your turndowns would you consider it?
If you could monetize your turndowns would you consider it? For example if customer X is basically a dead dealand you can't get him done anywhere when he or she is leaving the dealership your sales rep or finance manager sayssomething like this:“Hey listen, we run into a number of these situations a month where we can't get a customer financing through one of our banks, but we've had some great success with this other third party company called ______.com, it will take you about 40 seconds to…See More
Al Cantarella commented on Philip Zelinger's blog post AdAgencyOnline.Net Directs Automotive Advertising Agencies To Social Networking vs. Conventional Media"Phil,
Unfortunately we are living in chaotic times in the car business, dealers are so use to doing the same things that they have done for years they are resistant to change. I think the definition of insanity would suffice as the reason they are…"
Al Cantarella joined Philip Zelinger's group
Automotive Advertising Visionaries - Tommorow's Technologies
This group will share their visions of automotive advertising as it will be vs. as it was or is to meet the challenges of tomorrow's retail auto industry. Vendors with new applications & auto industry insiders with insights to the future are welcomeSee More
Al Cantarella joined Ralph Paglia's group
Social Marketing Reputation Management
This group is for ADM members who want to learn about and share best practices involving Automotive Social Media Marketing and Reputation Management.
Al Cantarella joined Automotive Social Marketing's group
Public Relations Best Practices
For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
Al Cantarella replied to Katie Colihan's discussion CarCzar Live Chat Review"Hi Katie,
Phil Zellinger replied to your post however he mentioned DealerWebsitePlus however the correct program is AutoWebsitePlus.com and ActionCarChat.com. Yes we are all car guys for 30 years. Here is a brief review and I might mention we give…"
Al Cantarella joined Ralph Paglia's group
DealerRater.com Reputation Management
Using DealerRater.com as part of an automotive digital marketing reputation management strategy.
Al Cantarella joined Ralph Paglia's group
Cash For Clunkers Auto Sales Stimulus
This group is for all things related to the Federal Government's Cash For Clunkers Auto Sales Stimulus legislation which creates a $1,000,000,000 fund to drive increased new car sales.
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Born and raised in New York, graduate of U of Miami, 35 years in the auto business, owned Dollar Rent A Car in Texas from 1975 through 1986, extensive background in high end leasing bsiness, established ADTECH in 1995 as an ongoing Automobile Marketing consulting ad agency
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Al Cantarella's Videos
Comment Wall (1 comment)
- At 9:44am on May 4, 2009,
Anthony-Scott Hobbs said… - Al-
Thanks for the invitation. I've noticed a couple of other guys that we work with on this as well. Hope all is well.
Anthony
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