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Al Cantarella
  • Male
  • Spring, TX
  • United States
  • Advertising Technologies &…
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Al Cantarella's ADM Friends

  • Dealer Synergy
  • Brad Borst
  • Harlene Doane
  • Amanda Champion
  • Tony French
  • Jerry McDonald
  • Josh Hixon
  • Laura Crawford
  • RIchard Libin
  • Donna Ask
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  • Automotive Social Marketing
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Al Cantarella's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Al Cantarella joined Ralph Paglia's group

Targeted Marketing

A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
Mar 5, 2011
Al Cantarella updated their profile
Jan 3, 2011
Keith Shetterly and Al Cantarella are now friends
Aug 17, 2010
Al Cantarella was featured
Aug 16, 2010
Al Cantarella and Dealer Synergy are now friends
Aug 16, 2010
Ralph Paglia replied to Al Cantarella's discussion If you could monetize your turndowns would you consider it?
"If a deal is a dead deal, I cannot imagine why a dealer would not want to try and recycle it into some other channel that generates profits."
Dec 12, 2009
Al Cantarella replied to Al Cantarella's discussion If you could monetize your turndowns would you consider it?
"Josh, basically we set you up your own unique tracking code, all you do is send the customer to apply online if they are approved in this case the customer has the ability to purchase from your dealership if approved. If not your dealership is…"
Dec 11, 2009
Josh Hixon replied to Al Cantarella's discussion If you could monetize your turndowns would you consider it?
"Sounds interesting! We run a decent sized BDC out of our Kia store. These people have bad credit and chances of getting them bought is slim anyways. Generally these people have already submitted an app online. In most case with our regular…"
Dec 11, 2009
Philip Zelinger replied to Al Cantarella's discussion If you could monetize your turndowns would you consider it?
"Hey Al, In today's credit challenged market any way to monetize lost opportunities has to be considered. You may want to expand on how the dealer can control the decision and delivery of the offer to make sure that no legitimate sales or…"
Dec 11, 2009
Al Cantarella posted a discussion

If you could monetize your turndowns would you consider it?

If you could monetize your turndowns would you consider it? For example if customer X is basically a dead dealand you can't get him done anywhere when he or she is leaving the dealership your sales rep or finance manager sayssomething like this:“Hey listen, we run into a number of these situations a month where we can't get a customer financing through one of our banks, but we've had some great success with this other third party company called, it will take you about 40 seconds to…See More
Dec 11, 2009
Al Cantarella commented on Philip Zelinger's blog post AdAgencyOnline.Net Directs Automotive Advertising Agencies To Social Networking vs. Conventional Media
"Phil, Unfortunately we are living in chaotic times in the car business, dealers are so use to doing the same things that they have done for years they are resistant to change. I think the definition of insanity would suffice as the reason they are…"
Dec 10, 2009
Al Cantarella joined Philip Zelinger's group

Automotive Advertising Visionaries - Tommorow's Technologies

This group will share their visions of automotive advertising as it will be vs. as it was or is to meet the challenges of tomorrow's retail auto industry. Vendors with new applications & auto industry insiders with insights to the future are welcomeSee More
Dec 2, 2009
Al Cantarella joined Ralph Paglia's group

Social Marketing Reputation Management

This group is for ADM members who want to learn about and share best practices involving Automotive Social Media Marketing and Reputation Management.See More
Nov 30, 2009
Al Cantarella joined Automotive Social Marketing's group

Public Relations Best Practices

For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
Nov 30, 2009
Al Cantarella and Ruben Kazantsev are now friends
Oct 31, 2009
Al Cantarella replied to Katie Colihan's discussion CarCzar Live Chat Review
"Hi Katie, Phil Zellinger replied to your post however he mentioned DealerWebsitePlus however the correct program is and Yes we are all car guys for 30 years. Here is a brief review and I might mention we give…"
Oct 28, 2009
Al Cantarella and Sara Bell are now friends
Sep 16, 2009
Al Cantarella joined Ralph Paglia's group
Thumbnail Reputation Management

Using as part of an automotive digital marketing reputation management strategy.
Jul 26, 2009
Al Cantarella joined Ralph Paglia's group

Cash For Clunkers Auto Sales Stimulus

This group is for all things related to the Federal Government's Cash For Clunkers Auto Sales Stimulus legislation which creates a $1,000,000,000 fund to drive increased new car sales.
Jul 26, 2009

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Houston, Texas
Born and raised in New York, graduate of U of Miami, 35 years in the auto business, owned Dollar Rent A Car in Texas from 1975 through 1986, extensive background in high end leasing bsiness, established ADTECH in 1995 as an ongoing Automobile Marketing consulting ad agency
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Comment Wall (1 comment)

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At 9:44am on May 4, 2009,
Anthony-Scott Hobbs
Thanks for the invitation. I've noticed a couple of other guys that we work with on this as well. Hope all is well.

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